Smart Leads

25/09/2016

Google updates Penguin, says it now runs in real time within the core search algorithm

After a nearly two year wait, Google’s Penguin algorithm has finally been updated again. It’s the fourth major release, making this Penguin 4.0. It’s also the last release of this type, as Google now says Penguin is a real-time signal processed within its core search algorithm.

19/09/2016

The immediate results of link building

While conventional wisdom and recently published studies may hold that link building takes a long time to have a positive impact, columnist Conrad Saam begs to differ and shares four case studies.

19/09/2016

Google Is Grouping Keyword Volumes - What Does This Mean for SEO?

Google Keyword Planner recently saw a disappointing change: Keyword volumes are being lumped into large ranges that don't offer near the detail we had before. This post explores what that means for your SEO work.

01/09/2016

Why it’s time to re-evaluate your AdWords account structure

Many changes and new features have rolled out recently in AdWords, and columnist Frederick Vallaeys believes this is the perfect opportunity to review your account structure.

30/08/2016

Google now requires more reviews for Seller Ratings to show in ads

The higher threshold will put added pressure on smaller businesses to gather reviews.