01/06/2026
Your social media grid is often the first thing a potential client sees before they enquire. Think of it as your portfolio, your shop window and your CV all rolled into one ✨
One of the biggest mistakes we see beauty and aesthetic business owners make is posting whatever content they have available that day, without any real strategy behind it.
The brands generating consistent enquiries tend to focus on four key content pillars:
✨ Face-to-camera content
✨ Behind-the-scenes content
✨ Educational content
✨ Inspiration content
Before someone books, they want to know:
💡Who you are
💡What you do
💡Why they should trust you
💡What results you can achieve
If your content isn’t answering those questions, you’re likely leaving enquiries on the table.
The goal isn’t simply to post more. The goal is to post content that builds trust, showcases expertise and gives potential clients a reason to choose you over your competitors.
Ready to scale your socials?
www.iygeconsultancy.com
