sps:affinity

17/02/2026

Gong Xi Fa Cai 🧧✨

Chinese New Year in the UAE just hits different.

With nearly 824,000 Chinese visitors to Dubai last year (+31% YoY), the UAE–China tourism corridor isn’t just back — it’s accelerating. ✈️

Two cultures. One seriously exciting growth story.

新年快乐 — here’s to a bold year ahead.

02/01/2026

Hello 2026 ✨

Thank you to our clients and partners who made the past year such a strong one!

We’re looking forward to another year of helping brands in the region build meaningful, long-term engagement with Chinese travellers and consumers.

Here’s to a successful year ahead 🥂

22/11/2023

🎵 Reviving the Streets with Rhythm! 🥁 As live music events 🎶 make a grand comeback in China, street stalls 🍜 near venues are buzzing with newfound popularity.

🌟 With this cultural resurgence, local governments are adapting by relaxing regulations to support these vibrant stalls.

🛍️ The China Association of Performing Arts reports a staggering 401% YoY growth in commercial performances for the first half of 2023, hosting over 190,000 events and captivating more than 60 million audience members! 🚀

https://www.sixthtone.com/news/1014071

With live events in China on the rise again, makeshift stalls outside venues are growing more popular. Recognizing the trend, local governments are now easing regulations to support them.

21/11/2023

🔥 Navigating China's Hard Luxury Market! 🇨🇳 💎

China's hard luxury scene is a blend of rich history and modern economic boom! 🏺📈 It's a dynamic field, shaped by evolving consumer tastes and recent economic strides. 🌟 This market is filled with both complexities and immense possibilities. 🚀

For brands ready to dive in and adapt, there are countless opportunities amidst the challenges.

💼👀 Let's explore and master the nuances of this exciting market! 🗝️ 🛍️📊

While the presence of global luxury brands is growing in China, the larger question is: where and how?

20/11/2023

Exploring the Future of Libraries in China! 🌟 Discover the innovative book sorting robots at Shenzhen Baoan Library, a pioneer in integrating logistics sorting techniques for books.

This smart platform boasts 28 sorting and 4 handling robots, capable of organizing 2,000 books per hour - a speed that’s over 10 times faster than traditional methods.

What do you think - impressive, right?

📚💡

(Video credit: Douyin)

20/11/2023

🌟 Breaking News: ByteDance tops as the world's highest-valued unicorn, followed by SpaceX and Shein in the top 3! 🏆🚀 Who else is making waves in the unicorn league? Let's dive in:

🦄 A 'unicorn' is a private firm valued at over $1 billion. 📈

🔍 As per CB Insights' October 2023 report, the global count of unicorns exceeds 1,200, with about 40 being decacorns (valued at $10 billion+), including tech innovators like OpenAI, Discord, and Reddit. 🌍

💥 ByteDance and SpaceX are unique hectocorns, each valued at over $100 billion! 🚀

Top 10 Unicorns:
1️⃣ ByteDance - $225B - China
2️⃣ SpaceX - $150B - USA
3️⃣ SHEIN - $66B - Singapore/China
4️⃣ Stripe - $50B - USA.. (list continues)

📊 In the top 20, the USA leads with 11 unicorns, followed by China with 6. 🇺🇸🇨🇳

👀 Interesting to see Chinese firms like Yuanfudao and Genki Forest in the top 20.

🔮 Future Forecast: Will more Chinese consumer and tech companies join the unicorn club and expand globally? Or will economic challenges impact their growth and international aspirations in the next 3-5 years? Share your thoughts! 🤔💭



🔗 Insights from CB Insights, Statista

20/11/2023

🚀 Going Viral Alert! 🚀 McDonald's 🍔 and Crocs 🥿 team up for an epic collaboration!

Showcasing beloved McDonald's characters on trendy Crocs, this global launch 🌍 started with a bang at a pop-up shop in Shenzhen. 🇨🇳 The buzz is real: over 10.5 million views on Weibo in just 3 days! 🤯

This partnership symbolizes a fusion of two iconic brands 🌟, both daring to explore fresh, innovative ideas.

https://radii.co/article/mcdonalds-grimace-crocs-are-here

🤝

The collaboration between Crocs and McDonald’s marks a moment of synergy between two established brands who aren’t afraid to play with new ideas

01/12/2022

Happy 51st UAE National day to our beloved home 🏡

12/07/2022

CEO, Business Partner. delivering a session Social Entrepreneurship Course.
Discussed strategies to identify and create a support network, to leverage connections as well as explored new F&B trends and how Digital Market can accelerate their growth.