25/03/2024
The Co-founder of Boast.AI transformed cold emailing from a boring outreach strategy into a lead magnet tool that helped his business reach $20 million in annual recurring revenue, and here’s how you can do the same:
𝐒𝐞𝐠𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧: Lloyed focuses on deeply understanding your audience and the importance of segmenting your list while tailoring your message to address the specific needs and pain points of each segment.
𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐢𝐬 𝐓𝐡𝐞 𝐊𝐞𝐲: To stand out in a crowded inbox, personalize your emails and mention specific details that grab the recipient’s attention, such like ( their organic traffic numbers, their competitor's names, etc… ) that will show them that you've done your homework!
𝐕𝐚𝐥𝐮𝐞 𝐅𝐢𝐫𝐬𝐭: Your cold email should offer clear value, Lloyed's approach is all about solving a problem or offering a unique insight before asking for anything in return!
𝐅𝐨𝐥𝐥𝐨𝐰-𝐔𝐩: Persistence pays off so you should always follow up with recipients who haven't responded. Always remember to offer additional value with each follow-up email. Lloyed says that follow-ups can significantly increase engagement rates.
𝐔𝐬𝐞 𝐒𝐨𝐜𝐢𝐚𝐥 𝐏𝐫𝐨𝐨𝐟: Earn the recipient's trust by sharing testimonials, case studies, or notable achievements in your email. If others have benefited from your product or services your new contacts will be more likely to engage with you.
𝐀 𝐂𝐥𝐞𝐚𝐫 𝐂𝐚𝐥𝐥 𝐭𝐨 𝐀𝐜𝐭𝐢𝐨𝐧 (𝐂𝐓𝐀): Be clear about what you want the recipient to do next, Whether it's scheduling a call, signing up for a demo, or downloading a resource, a clear CTA increases the likelihood of converting cold leads into customers.
𝐀𝐧𝐚𝐥𝐲𝐳𝐞 𝐚𝐧𝐝 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐞: Keep tracking the performance of your cold emails, test different subject lines, body copy, and CTAs to find what works best, and optimize your next outreach campaign accordingly.
