05/10/2026
Last week we celebrated the launch of Atmos, the new cardio series from LifeFitness/HammerStrength, at our Jumeirah showroom, Dubai. Designed for hotel gyms and residential fitness rooms, it brings commercial-grade cardio in a space-efficient design, and it is available exclusively through Befit.
Among our guests, we were honoured to welcome H.H. Sheikh Abdullah bin Hamad bin Saif Al Sharqi, Chairman of the Emirates Bodybuilding and Fitness Federation. Welcomed by Managing Director of Al Khayyat Investments (AKI), Zaid S. Al Khayyat, who joined us for a first look at the range.
Thank you to everyone who came along in Dubai. From this week on, Atmos is also available to order through our online store, link in bio.