CaseKey, Orbeli 45, Yerevan (2026)

12/10/2026

🍄🏭 CaseKey 2026 | Beyond the Mushroom: Inside Eco-Fresh 🌱🔍

🚀 After receiving their first micro-case of CaseKey 2026, our participating teams visited Eco-Fresh to explore the production process firsthand and discover the business behind the brand!

🍄👀 From seeing the production facilities to learning about the technical processes, participants got a closer look at how fresh mushrooms make their way from production to the supermarket shelf.

🤝💬 Teams also had the opportunity to speak directly with the people responsible for production, technical operations, sales, and distribution, gaining valuable insights into the company's day-to-day operations, challenges, and ambitions.

💡📊 Now it's time to turn those insights into strategy!

⏳ Teams have one more week to analyze the case, challenge assumptions, develop their recommendations, and prepare their presentations.

📅🏆 The teams will present their solutions this Sunday, 18 October, competing for a place in the Final!

🙏🌿 A big thank-you to the Eco-Fresh team for opening its doors and sharing its knowledge and experience with the next generation of Armenian business leaders.

🧠💪 The observations are in. The challenge is on. Who will come up with the strongest strategy? 🔥🏆

06/10/2026

📈 Investment Track — A New Leader Takes the Top Spot

The latest results are in, and the leaderboard has changed dramatically.

This update compares portfolio performance on Apricot Capital CJSC platform from 22 September to 5 October. Overall rankings are still calculated from the original $150,000 starting capital.

🔥 Top performers of the period

🥇 Vahagn Shahumyan — +$9,977 | +6.64%
🥈 Ani Asatryan — +$1,491 | +0.99%
🥉 Mari Nersisyan — +$391 | +0.26%

🚀 Biggest climbs

Ani Asatryan made the biggest jump, moving from 13th → 3rd, gaining 10 places.

Vahagn Shahumyan went from 8th → 1st, climbing 7 places and taking the overall lead.

Alina Aydinyan, Mari Nersisyan, and Tamara Karapetyan each climbed 5 places.

⚡ Major shifts at the top

The previous leader, Lusine Gharibyan, moved from 1st → 13th after a decline of $10,799 during the period.

Lilit Tonakanyan dropped from 7th → 17th, while Rafael Papyan went from 3rd → 11th.

The message is clear: the leaderboard is becoming increasingly dynamic, and strong ex*****on in one period can completely reshape the standings.

🏆 Current Top 5

🥇 Vahagn Shahumyan — $160,120 | +6.75%
🥈 Nare Adamyan — $151,531 | +1.02%
🥉 Ani Asatryan — $151,491 | +0.99%
4️⃣ Mari Nersisyan — $150,466 | +0.31%
5️⃣ Ani Galstyan — $150,433 | +0.29%

Across the 18 participants in the active dataset, portfolios declined by approximately 0.88% during the latest period. Yet the volatility has created a major reshuffling of the leaderboard.

From 8th to 1st. From 13th to 3rd. From leader to 13th.

The race is wide open. 🔥📊

26/09/2026

🎮 Four games down. One game to go.

Congratulations to the top three teams in Game 4 of hashtag :

🥇 ADEPTA CONSULTING
🥈 POLARIS ADVISORY
🥉 ADDICTED

And here are the overall top four:
1. POLARIS ADVISORY — 103.4 pts
2. ADEPTA CONSULTING — 84.6 pts
3. ATHENA — 80.8 pts
4. ADDICTED — 77 pts

One final game remains. Every team has another chance to show what they’re capable of—stay focused, trust your team, and give it everything you’ve got! 🔥
Who are you cheering for in the final game? 👇 hashtag

24/09/2026

📈 Investment Track — Weekly Performance Update

Another week of the Investment Track on the Apricot Capital CJSC Platform is complete, and the leaderboard has started to move noticeably.

🔥 Top performers of the week

Looking at the change from September 14 to September 22, the strongest weekly performances were:

🥇 Lusine Gharibyan — +$9,438.73 | +6.29%
🥈 Nare Adamyan — +$2,751.43 | +1.83%
🥉 Rafael Papyan — +$1,474.58 | +0.98%
4️⃣ Mariam Ayvazyan — +$1,282.89 | +0.86%
5️⃣ Ani Galstyan — +$1,179.17 | +0.79%

🚀 Who climbed the most on the overall leaderboard?

Current place Participant Last week Movement
🥇 1 Lusine Gharibyan 3rd ⬆️ 2 places
🥈 2 Nare Adamyan joint 11th ⬆️ 9 places
🥉 3 Rafael Papyan 6th ⬆️ 3 places
4 Mariam Ayvazyan 11th ⬆️ 7 places
5 Ani Galstyan joint 11th ⬆️ 6 places

The biggest movement this week came from Nare Adamyan, who jumped from joint 11th into 2nd place, while Ani Galstyan (6 places) & Mariam Ayvazyan (7 Places) climbed into the top five.

At the same time, Lilit Tonakanyan remains an interesting example of how competitive the ranking has become: despite adding +$125.40 this week, she moved from 1st to 7th because several participants generated substantially larger returns.

📊 What happened this week?

Among the participants who actively changed their portfolios, 11 finished the week in positive territory, while 4 were down and 2 remained effectively unchanged.

Together, the active portfolios gained approximately $13,028 this week, or +0.51%.

The gains were quite concentrated: Lusine and Nare alone generated about 94% of the week's net increase, showing how quickly the leaderboard can shift when a few strategies outperform.

🏆 Overall performance

Starting from $150,000 per participant, the current leaders are:

1. Lusine Gharibyan — $159,558.53 (+6.37%)
2. Nare Adamyan — $152,751.43 (+1.83%)
3. Rafael Papyan — $151,478.81 (+0.99%)
4. Mariam Ayvazyan — $151,288.45 (+0.86%)
5. Ani Galstyan — $151,179.17 (+0.79%)

Across the 17 participants whose portfolios changed during the process, the combined value is now approximately $2.564M, compared with $2.550M in starting capital — an overall gain of $13,710 (+0.54%).

14/09/2026

📈 This Week’s Top Performers

The first week of the CaseKey Investment Track is underway! 💼📊

Here are the participants who have achieved the highest portfolio growth so far:
🥇 Lilit Tonakanyan — +0.218%
🥈 Eduard Avetisyan — +0.148%
🥉 Lusine Gharibyan — +0.080%

⚠️ Important: Portfolio growth is only one of the 7 criteria used to determine the final winner of the Investment Track. This means that being among this week’s Top Performers does not mean being at the top of the overall competition.

The final results will reflect a combination of performance, risk management, strategy, documentation, and other evaluation criteria.

This is just the beginning. 📊
Stay sharp. Manage risk. Build your strategy.

08/09/2026

You've built the problem. Now comes the part most teams get wrong — the resolution.

It's not enough to have the right answer. You need to deliver it in the right sequence, handle objections before they arise, and know what belongs in the appendix. 🎯

💡 Save this before your next case competition final round.

Follow for frameworks that win.

02/09/2026

🏆📊 KeyPlay Intellectual Championship: Current Scoreboard 📊🏆

The standings are taking shape after the latest game — but the championship is far from decided! 🔥🧠

With 2 more games to go ⏳, every next round will bring even more points 💥📈. This means the leaderboard can still change dramatically, and most teams still have a real chance to earn their place in the Grand Finale 🎯🏅

Check out the current scoreboard below 👇
Follow the race, support your team, and get ready for the next challenge! 🚀🤝

The final qualification spots are still up for grabs… Who will rise when it matters most? 👀⚡

01/09/2026

Happy Knowledge Day! 📚✨

September 1 is just a date on the calendar — a symbol, not a boundary. 🗓️

Because real curiosity doesn't have a start date or an end date. It doesn't pause when the semester ends or wait for a new school year to begin. 🔥

At CaseKey, we hope your courage to learn, question, and grow stays switched on every single day of the year — not just today. 💡🚀

So here's to treating every day like Knowledge Day: staying curious, taking on new challenges, and never letting the desire to learn expire. 🌱🎯

Happy Knowledge Day to everyone who chooses to keep learning — today, tomorrow, and always. 🙌📖

31/08/2026

💼📊 From accounting figures to real business value.

We were pleased to welcome Anush Grigoryan, CFO of the Central Bank of Armenia, for the first session of our CaseKey 2026 finance training: “Decoding Value — From Accounting to Real Value.”

Together, participants moved beyond simply reading financial statements and explored the financial logic behind important management decisions: Does the value created exceed the value spent? 💡

During the session, we discussed:

📈 Net Present Value (NPV) and how it helps assess whether an investment creates value
💰 Free Cash Flow (FCF) and why cash flow can reveal more than accounting profit alone
⚖️ The relationship between risk and return
🌍 The yield curve as a tool for interpreting market expectations and macroeconomic signals
🧮 Practical financial modelling and scenario testing in Excel

Thank you to Anush Grigoryan for sharing her expertise and to our CaseKey 2026 participants for their thoughtful questions, active discussions, and strong engagement throughout the session! 🙌

Looking forward to continuing this two-day learning journey on 4 September. 🚀

28/08/2026

🚀 A practical marketing session at CaseKey 2026!

We were delighted to host Vahagn Sarksyan for an engaging session on two essential questions for every business: How do you position your product clearly, and how do you acquire the right customers? 🎯

As the Founder of Seneqa AI ⚡️, a fractional CMO for early-stage startups, Vahagn shared practical perspectives and real business examples with our participants. 💡

During the session, participants explored:

✨ How strong positioning helps customers understand why a product matters
📣 The connection between a clear value proposition and customer acquisition

A big thank you to Vahagn for the insightful, hands-on session, and to all CaseKey 2026 participants for their engagement, thoughtful questions, and active participation! 🙌

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