28/08/2025
When there is a cultural movement of “Making America great again” — one rooted in identity, culture, and heritage — if a brand decides to erase the symbols that represent Americanism, it shows a lack of understanding of domestic culture and of its own role in society. It is the same as removing the orange from Tropicana, or the wild power and sophisticaton of the jaguar on Jaguar brand. Brands rely on symbolic architecture as shortcuts to be and remain active and relevant in culture. The power of Symbols.
