03/07/2013
Minions Money. us$250 million in total media value –in advance- of the July 3 release of Universal Pictures and Illumination Entertainment’s Despicable Me 2.
UP&L has secured more than US$250 million in total global media value from partners including McDonald’s, Progressive, General Mills, Frito-Lay, US Department of Health and Human Services (HHS) and the Ad Council, Chiquita Brands, UHU, Land O’Frost and Topps, along with more than 100 licensing and international promotional partners. Major global licensing partners already include Gameloft, Thinkway Toys and Hasbro.
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http://kidscreen.com/2013/05/21/mcdonalds-general-mills-among-despicable-me-2-marketing-minions/
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