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Edizon Innovation

Edizon. "We uncover what your customers really want & create growth strategies".

22/03/2023

💡 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗶𝘀 𝗼𝘂𝗿 𝗽𝗮𝘀𝘀𝗶𝗼𝗻.
There is only 𝟭 𝘀𝘁𝗲𝗽 𝗺𝗶𝘀𝘀𝗶𝗻𝗴 to dive into our world. 👇

With our 𝗝𝗧𝗕𝗗 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗡𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 you will find information about
☑️ Events
☑️ Blogs and Podcasts
☑️ Books and Papers
☑️ and of course the latest on , and ODI

👉 Don't miss any further news and 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝗻𝗼𝘄: https://www.edizon-innovation.com/en/

15/03/2023

Worth reading: a 𝘀𝘁𝗲𝗽-𝗯𝘆-𝘀𝘁𝗲𝗽 𝗴𝘂𝗶𝗱𝗲 🧭 𝘁𝗼 𝗳𝗶𝗻𝗱 𝗼𝘂𝘁 𝗶𝗳 𝘆𝗼𝘂𝗿 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗰𝘂𝗹𝘁𝘂𝗿𝗲 𝗶𝘀 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿-𝗰𝗲𝗻𝘁𝗿𝗶𝗰 𝗲𝗻𝗼𝘂𝗴𝗵.

“𝗧𝗵𝗲 𝗗𝗲𝗳𝗶𝗻𝗶𝘁𝗶𝘃𝗲 𝗚𝘂𝗶𝗱𝗲 𝘁𝗼 𝗮 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿-𝗖𝗲𝗻𝘁𝗿𝗶𝗰 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗖𝘂𝗹𝘁𝘂𝗿𝗲” is about a 𝗳𝗼𝘂𝗿-𝘀𝘁𝗲𝗽 𝗽𝗿𝗼𝗰𝗲𝘀𝘀 to establishing a stronger, more customer-centric culture of :

1️⃣ Speak the same language within your organization
2️⃣ Build empathy for the customer
3️⃣ Create a vision that unites
4️⃣ Have the courage to change

This blog is also a 𝗴𝗿𝗲𝗮𝘁 𝗽𝗿𝗲𝗽𝗮𝗿𝗮𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝗼𝘂𝗿 𝗝𝗧𝗕𝗗 𝗣𝗿𝗮𝗰𝘁𝗶𝘁𝗶𝗼𝗻𝗲𝗿 𝗜𝗻𝘀𝗶𝗴𝗵𝘁 on 𝗠𝗮𝗿𝗰𝗵 𝟯𝟬, where we will talk about 𝗵𝗼𝘄 𝘁𝗼 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺 𝗮 𝗯𝘂𝘀𝗶𝗻𝗲𝘀 𝘁𝗼𝘄𝗮𝗿𝗱𝘀 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿-𝗰𝗲𝗻𝘁𝗿𝗶𝗰𝗶𝘁𝘆.

𝗥𝗲𝗮𝗱 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗯𝗹𝗼𝗴 > https://www.edizon-innovation.com/en/blog/customer-centric-innovation-culture/

and

𝗟𝗲𝗮𝗿𝗻 𝗺𝗼𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗶𝘀 𝗲𝘃𝗲𝗻𝘁 > https://www.edizon-innovation.com/en/events/jtbd-practitioner-insight-2023/

08/03/2023

𝗜𝘁 𝗶𝘀 𝗮𝗹𝗹 𝗮𝗯𝗼𝘂𝘁 𝘄𝗼𝗺𝗲𝗻 𝘁𝗼𝗱𝗮𝘆 – one more reason why we would like to highlight our speaker for the 𝟭𝘀𝘁 𝗝𝗧𝗕𝗗 𝗣𝗿𝗮𝗰𝘁𝗶𝘁𝗶𝗼𝗻𝗲𝗿 𝗜𝗻𝘀𝗶𝗴𝗵𝘁 as a woman in a leadership position:

𝗚𝘂𝗱𝘂𝗹𝗮 𝗙𝗲𝗶𝗰𝗵𝘁𝗶𝗻𝗴𝗲𝗿, Team Lead Customer Centricity at Palfinger, will share 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗼𝗻 𝗵𝗼𝘄 𝘁𝗵𝗲𝘆 𝘀𝘂𝗰𝗰𝗲𝗲𝗱𝗲𝗱 𝗶𝗻 𝗶𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗶𝗻𝗴 𝗮 #𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝗰𝗲𝗻𝘁𝗿𝗶𝗰 𝗰𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝗰𝘂𝗹𝘁𝘂𝗿𝗲.

📅 𝗠𝗮𝗿𝗰𝗵 𝟯𝟬, 𝟭.𝟯𝟬 𝗽.𝗺., 1.5-hours, Online and Live
📝 Topic: 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝗮 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘁𝗼𝘄𝗮𝗿𝗱𝘀 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿-𝗖𝗲𝗻𝘁𝗿𝗶𝗰𝗶𝘁𝘆

𝗥𝗲𝗴𝗶𝘀𝘁𝗲𝗿 𝗻𝗼𝘄:
https://www.edizon-innovation.com/en/events/jtbd-practitioner-insight-2023/

01/03/2023

𝗗𝗼𝗻'𝘁 𝗶𝗺𝗶𝘁𝗮𝘁𝗲.
𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗲. 💡

Outcome-Driven Innovation® (ODI) stands for #𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗯𝗮𝘀𝗲𝗱 𝗼𝗻 𝗺𝗮𝗿𝗸𝗲𝘁 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵. Instead of a copy, this creates product strategies or service offerings your customers will love and buy.

🏆 𝗠𝗮𝗸𝗲 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗽𝗿𝗲𝗱𝗶𝗰𝘁𝗮𝗯𝗹𝗲 𝗮𝗻𝗱 𝗺𝗲𝗮𝘀𝘂𝗿𝗮𝗯𝗹𝗲 𝘄𝗶𝘁𝗵 𝗢𝗗𝗜.

𝗚𝗲𝘁 𝗶𝗻 𝘁𝗼𝘂𝗰𝗵:
https://www.edizon-innovation.com/en/jtbd-odi/what-is-odi/

22/02/2023

𝗧𝗲𝗮𝗺 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 👋: We warmly welcome 𝗟𝗶𝘀𝗮 at Edizon. She is our 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 and mainly responsible for the websites and our newsletter.

In her free time, Lisa likes to plan completely scheduled city trips - this attention to detail and organization is also reflected in the way she works.

15/02/2023

⚪ "𝗕𝗿𝗲𝗮𝗸 𝗼𝘂𝘁 𝗼𝗳 𝘁𝗵𝗲 𝗯𝘂𝗯𝗯𝗹𝗲 𝗮𝗻𝗱 𝗮𝗰𝗰𝗲𝗽𝘁 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝘀𝗰𝗲𝗻𝗮𝗿𝗶𝗼𝘀."

At our last 𝗧𝗵𝗲 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗼𝗿𝘀 𝗧𝗮𝗹𝗸, we discussed with Mailin Jappé from Acer how 𝗯𝗿𝗲𝗮𝗸𝗶𝗻𝗴 𝗼𝘂𝘁 𝗼𝗳 𝘁𝗵𝗶𝗻𝗸𝗶𝗻𝗴 𝗽𝗮𝘁𝘁𝗲𝗿𝗻𝘀 is the first step in 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝗮 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 from product ownership to product usership.

She explained her experiences, the hurdles they had to overcome, and the impact on .

👇
𝗟𝗶𝘀𝘁𝗲𝗻 𝘁𝗼 𝘁𝗵𝗲 𝗽𝗼𝗱𝗰𝗮𝘀𝘁 session on Spotify 𝗻𝗼𝘄:
https://open.spotify.com/episode/72XXFZVTx5mLQmsveOVjPU

08/02/2023

🔓 Your next chance to 𝘂𝗻𝗹𝗼𝗰𝗸 𝘆𝗼𝘂𝗿 𝗼𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻'𝘀 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗽𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 is waiting.

On 𝗙𝗲𝗯𝗿𝘂𝗮𝗿𝘆 𝟮𝟯, Mehmet Perk from Evosoft will talk about "𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝗖𝘂𝗹𝘁𝘂𝗿𝗲 𝗧𝗼𝘄𝗮𝗿𝗱𝘀 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿-𝗖𝗲𝗻𝘁𝗿𝗶𝗰𝗶𝘁𝘆" with 𝗲𝘅𝗮𝗺𝗽𝗹𝗲𝘀 𝗳𝗿𝗼𝗺 𝗺𝗼𝗯𝗶𝗹𝗶𝘁𝘆.

Listen to his experience during our 𝘃𝗶𝗿𝘁𝘂𝗮𝗹 𝟭-𝗵𝗼𝘂𝗿 𝗟𝗜𝗩𝗘 "𝗧𝗵𝗲 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗼𝗿𝘀 𝗧𝗮𝗹𝗸" and 𝗱𝗶𝘀𝗰𝘂𝘀𝘀 𝘆𝗼𝘂𝗿 𝗺𝗼𝘀𝘁 𝗯𝘂𝗿𝗻𝗶𝗻𝗴 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀 with leading champions of .

𝗦𝗲𝗰𝘂𝗿𝗲 𝘆𝗼𝘂𝗿 𝗙𝗥𝗘𝗘 𝗼𝗻𝗹𝗶𝗻𝗲 𝘀𝗲𝗮𝘁 🪑 𝗻𝗼𝘄:
https://www.edizon-innovation.com/en/events/the-innovators-talk-2023/

01/02/2023

🧬 You want the customer to be at the center of your corporate culture, but don't know where to start? Then Rita Zehetner's latest blog "𝗛𝗼𝘄 𝘁𝗼 𝗠𝗮𝗸𝗲 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿-𝗖𝗲𝗻𝘁𝗿𝗶𝗰𝗶𝘁𝘆 𝗣𝗮𝗿𝘁 𝗼𝗳 𝗬𝗼𝘂𝗿 𝗖𝗼𝗺𝗽𝗮𝗻𝘆’𝘀 𝗗𝗡𝗔" could herald a change.

She shows how ODI insights inform data-driven decision making throughout the entire organization and also shares valuable
📢 𝗧𝗜𝗣𝗦 𝗳𝗼𝗿 𝗶𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁𝗶𝗻𝗴 𝗮 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿-𝗰𝗲𝗻𝘁𝗿𝗶𝗰 𝘃𝗶𝗲𝘄 𝗮𝗰𝗿𝗼𝘀𝘀 𝗱𝗲𝗽𝗮𝗿𝘁𝗺𝗲𝗻𝘁𝗮𝗹 𝗯𝗼𝘂𝗻𝗱𝗮𝗿𝗶𝗲𝘀.

𝗥𝗲𝗮𝗱 the full version here:
https://www.edizon-innovation.com/en/blog/implementing-customer-centricity/

25/01/2023

Thinking about 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗮𝗰𝗵𝗶𝗲𝘃𝗲 with a product or service is 𝘁𝗵𝗲 𝗯𝗮𝘀𝗶𝘀 𝗼𝗳 𝗝𝗼𝗯𝘀-𝘁𝗼-𝗯𝗲-𝗗𝗼𝗻𝗲 𝘁𝗵𝗲𝗼𝗿𝘆.

People hire products and services to get "their" job done. In fact, they will choose the product or service that helps them get a job done better and/or more cheaply.

Do you see what this is about?
📢 #𝗷𝗼𝗯𝘀𝘁𝗼𝗯𝗲𝗱𝗼𝗻𝗲 𝗶𝘀 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗽𝗼𝘄𝗲𝗿𝗳𝘂𝗹 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵 𝗶𝗻 #𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁.

𝗚𝗲𝘁 𝗶𝗻 𝘁𝗼𝘂𝗰𝗵 𝘄𝗶𝘁𝗵 𝘂𝘀 to open the door to your future:
https://www.edizon-innovation.com/en/jtbd-odi/what-is-jtbd/

18/01/2023

Take a look at our #𝘁𝗵𝗲𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗼𝗿𝘀𝘁𝗮𝗹𝗸 𝘀𝘂𝗺𝗺𝗮𝗿𝘆 𝗼𝗳 𝟮𝟬𝟮𝟮 – we had so many great discussions!

Thank you to all our speakers from Acer, Eaton, e.on, Gebrüder Weiss, Leica Biosystems, Schaeffler and Wien Energie for making this event series something special.

𝟰 𝗻𝗲𝘄 𝘀𝗲𝘀𝘀𝗶𝗼𝗻𝘀 𝗶𝗻 𝟮𝟬𝟮𝟯 are already on the agenda – free attendance, limited seats.

𝗥𝗲𝗴𝗶𝘀𝘁𝗲𝗿 𝘀𝗼𝗼𝗻:
https://www.edizon-innovation.com/en/events/the-innovators-talk-2023/

11/01/2023

Your 𝗳𝗶𝗿𝘀𝘁 𝗰𝗵𝗮𝗻𝗰𝗲 𝗶𝗻 𝟮𝟬𝟮𝟯 to 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺 𝘆𝗼𝘂𝗿 𝘄𝗮𝘆 𝗼𝗳 𝘁𝗵𝗶𝗻𝗸𝗶𝗻𝗴 𝘁𝗼𝘄𝗮𝗿𝗱𝘀 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿-𝗰𝗲𝗻𝘁𝗿𝗶𝗰𝗶𝘁𝘆 is waiting.

Join our 𝗝𝗧𝗕𝗗 𝗪𝗲𝗯𝗶𝗻𝗮𝗿 𝗼𝗻 𝗝𝗮𝗻𝘂𝗮𝗿𝘆 𝟮𝟱, 08:30 a.m. and listen to Martin Pattera and our guest speaker Eberhard Haefele from Leica Biosystems when they talk about thinking and how it can 𝗰𝗿𝗲𝗮𝘁𝗲 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝗮𝗻𝗱 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝘆𝗼𝘂𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗿𝗲𝗮𝗹𝗹𝘆 𝘄𝗮𝗻𝘁.

Special topic:
"𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀 𝗳𝗼𝗿 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗶𝗻 𝘁𝗵𝗲 𝗠𝗲𝗱𝗶𝗰𝗮𝗹 𝗗𝗶𝗮𝗴𝗻𝗼𝘀𝘁𝗶𝗰 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆"

𝗚𝗲𝘁 𝘆𝗼𝘂𝗿 𝗳𝗿𝗲𝗲 𝘁𝗶𝗰𝗸𝗲𝘁 𝗻𝗼𝘄:
https://www.edizon-innovation.com/en/events/jtbd-webinar-january-2023/

21/12/2022

🔔 𝗦𝗘𝗔𝗦𝗢𝗡'𝗦 𝗚𝗥𝗘𝗘𝗧𝗜𝗡𝗚𝗦

We wish you and your loved ones 𝗮 𝘄𝗼𝗻𝗱𝗲𝗿𝗳𝘂𝗹 𝗖𝗵𝗿𝗶𝘀𝘁𝗺𝗮𝘀 𝗮𝗻𝗱 𝗮 𝗽𝗿𝗼𝘀𝗽𝗲𝗿𝗼𝘂𝘀 𝗡𝗲𝘄 𝗬𝗲𝗮𝗿 𝟮𝟬𝟮𝟯! May it be filled with joy and happiness.

One of the real joys of the holiday season is the opportunity to say 𝗧𝗵𝗮𝗻𝗸 𝗬𝗼𝘂: in our case 𝘁𝗼 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗮𝗻𝗱 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀.

𝗦𝘁𝗮𝘆 #𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝘃𝗲 and see you next year!

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