16/10/2026
I know what you did last summer ☀️ 👀
Summer has come and gone – as the leaves change color, we look back on the most popular summer activities.
Our latest survey with the Institute for Marketing and Consumer Research focuses on how people spend their leisure time in summer and which other activities they would like to try.
💡 Fun fact:
It turns out we overestimate other people's interest in trying new activities – keep that in mind the next time you ask a friend to try something new. 😉