Smaply

Name: Smaply
Address: Innsbruck, AT
Telephone: +4351231212320

Tools and inspiration for experience innovators. With our training program we help teams to understand and apply human-centered approaches.

The team behind Smaply provides you with tools and insights for CX management: successfully innovate the customer journey together with your team and bring customer-centricity to your organization. The team behind Smaply offers tools and knowledge for experience innovators to embed and scale customer centricity in their organization. Founded by the authors of the business bestseller “This is Servi

ce Design Thinking”, we apply co-creative methods to develop our tools in collaboration with users. Smaply app (www.smaply.com) enables teams to digitize, centralize and standardize their customer experience insights. Teams can together work on journey maps, personas and stakeholder maps, collect feedback from others, and create professional exports. Smaply blog (www.smaply.com/blog) provides newbies and experts with knowledge about customer-centric work, case studies, examples, tutorials and much more. Smaply shop (www.shop.smaply.com) provides you with workshop supplies you need for journey mapping workshops: templates, books and stickers to engage with people. Imprint: https://www.smaply.com/imprint

20/01/2026

Big news from Smaply! 🎉

We’ve just launched Custom Portfolio Cards, a feature that lets you create your own card types based on how your organization works.
No more trying to squeeze your ideas into predefined categories. Now you can use your language—whether that’s insights, risks, requirements, principles, or anything your team needs.

With custom cards, you’ll:
✨ See everything that matters in one place
✨ Stay aligned across teams and projects
✨ Say goodbye to messy workarounds

Start creating your own card types today and make Smaply truly yours. 💛 https://www.smaply.com/

13/01/2026

Big news! You can now make Smaply look and feel like your brand 🙌
Add your company colors and logo to create a familiar, professional look across your workspace, presentations, and stakeholder share-outs.
Ready to try it out?
👉 Customize your branding in Smaply today!

06/01/2026

🔁 Sustained ROI comes from journey-led culture, not one-off projects.
Governance, cross-functional ownership, and journey dashboards create continuous improvement loops that drive long-term value.
📌 Adding to all the new year's resolutions, what’s one habit your team could adopt this year to make journey management repeatable?

23/12/2025

🎉 It’s a wrap — here are Smaply’s 2025 highlights! 🎉

As 2025 comes to a close, we’re excited to look back on a year full of improvements that make journey management easier and more powerful than ever. 🚀

This year we:
✨ Upgraded planning, embed, and metrics cards
✨ Added 20+ integrations to make Smaply your central CX hub
✨ Introduced linkable portfolio items so you can uncover project dependencies
✨ Improved navigation, editing, and overall usability
✨ Launched monthly-billed self-service accounts for easier team access
✨ Boosted the intelligence of Smaply AI — generate complete journey maps with just a short description
✨ Expanded the account library so you can reuse personas, maps, opportunities, metrics, and more across all workspaces

…And that’s only the headline version!
If you want the full picture, check out our 2025 release notes organized by month. 💫 The link is in the comments.

Wishing you a peaceful end of the year and an inspiring start to the next.
Happy journey mapping! ✨🎄
– Your Smaply Team

18/12/2025

📊 Want CX to speak CFO? Start using cost-to-serve modelling.
By assigning cost values to pain points (e.g., repeat calls, delays, rework), you can create a “experience P&L.”
Example: 10,000 unnecessary follow-ups × €5 per call = €600K annual opportunity.
🔍 Tag a colleague who should partner with you to build your company’s first experience P&L.

02/12/2025

📉 Reducing customer effort doesn’t only improve satisfaction — it lowers operational costs.
When teams collaborate around end-to-end journeys, friction decreases: fewer handovers, fewer repeat contacts, less rework. All of this drives real cost-to-serve reductions.
🎯 What friction point would you eliminate first if you had the budget and influence?

18/11/2025

✔️ Customer Journeys aren’t just outputs – they’re strategic business assets.
When organizations start treating journeys as systems to manage (not just maps to draw), they unlock measurable ROI. Journey management ties together experience improvements, efficiency gains, and financial impact.
💬 Which customer journey in your organization do you suspect carries the highest hidden cost?

11/11/2025

🚀 Smaply October Updates are here!

This month’s release brings exciting new ways to manage and customize your service design work:

🧩 Account Library – reuse key content like personas and journey maps across your whole account
🔁 Copy & Paste Lanes – move lanes easily between journey maps
🎨 Customizable Portfolio Items – personalize opportunities, pain points, and solutions

These updates help your team stay consistent, save time, and adapt Smaply perfectly to your workflow.

👉 Explore all updates here: https://helpdesk.smaply.app/release-notes/2025/october

06/11/2025

🎉 Big news from Smaply!
We’ve just launched Account Library — a powerful new way to manage and reuse your personas, journeys, and metrics across all workspaces.
Now, when you update something once, it updates everywhere. No more duplicates, no more confusion — just consistency and time saved.
Whether you’re a small team or a global organization, Account Library helps everyone stay connected and aligned.
➡️ Explore the Account Library today: smaply.com

21/10/2025

✨ Say hello to Smaply AI — your new journey mapping co-pilot!

Creating a journey map from scratch can be tough. That’s why we built Smaply AI, a feature that helps you turn ideas into a first draft in seconds.

👉 Just describe your scenario — AI suggests structure, stages, and touchpoints.
Then, make it your own.

Less time building, more time designing great experiences.
🚀 Try it today and see how AI can kickstart your next journey map.

14/10/2025

✨ Big Smaply news this month!
We’ve just launched some updates to make your journey mapping smoother, faster, and smarter:

🚀 New features
AI support for journey map creation
Lane duplication for quicker map setup
A brand-new, collapsible journey info panel with improved sharing and export

🔧 Plus improvements
More colors for icon, image, and slider cards
Cleaner pasting into text editor
Fresh loading experience
More bulk actions for your cards

💡 And don’t miss: monthly subscriptions + a free 14-day trial for new sign-ups!

Check out all details here 👉 helpdesk.smaply.app/release-notes/2025/september

02/10/2025

✨ New Feature Alert: Smaply AI ✨

We’re excited to introduce AI-powered journey creation in Smaply! 🚀
With Smaply AI, creating journey maps just got quicker, easier, and more intuitive than ever before.

👉 Say goodbye to starting from scratch
👉 Get smart suggestions tailored to your context
👉 Focus your time on what really matters: understanding your customers

Ready to supercharge your journey mapping? Try Smaply AI today!
smaply.com/

Adresse

Innsbruck

Telefon

+4351231212320

Webseite

https://www.smaply.com/

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