16/06/2026
Understanding why users behave the way they do—that’s the biggest lever for better conversions. That’s exactly why we at mindberry focus so much on the WHY. 🫢
Last week at the AI Marketing Day in Vienna, I showed how we can leverage AI to accelerate user research, sometimes even in near real-time and how it also opens up completely new ways to analyze user behavior and uncover that "why"—for instance, by detecting cognitive friction that would remain completely hidden to the human eye.