18/01/2024
Itโs Q1 2024, and Google has initiated the planned deprecation of Third-Party C๐ช๐ชKIES. While this may not be groundbreaking news, it's particularly welcomed by STRG.CEO, Jรผrgen Schmidtj. โฌ โฌ โฌ
According to him, "You need better ways to monetize your content, and what works best is using it to identify your own readers' ๐ข๐ค๐ต๐ถ๐ข๐ญ ๐ช๐ฏ๐ต๐ฆ๐ณ๐ฆ๐ด๐ต๐ด and evaluate their behavior ๐ช๐ฏ ๐ณ๐ฆ๐ข๐ญ-๐ต๐ช๐ฎ๐ฆ โ and you don't need any third-party cookies to do that." ๐๐พ
Schmidt compiled a brief analysis of the inevitable end of a cookie era in response to Google's FLoC solution, which has since been replaced by The Privacy Sandbox; nevertheless, the message remains as relevant as it was in 2021! ๐๐ ๐๐ซ๐ ๐ฐ๐ข๐ญ๐ง๐๐ฌ๐ฌ๐ข๐ง๐ ๐ ๐ฌ๐ก๐ข๐๐ญ ๐๐ฐ๐๐ฒ ๐๐ซ๐จ๐ฆ ๐๐๐ฆ๐จ๐ ๐ซ๐๐ฉ๐ก๐ข๐ ๐๐๐ญ๐-๐๐๐ฌ๐๐ ๐ฆ๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐ญ๐จ๐ฐ๐๐ซ๐๐ฌ ๐ฉ๐ซ๐๐๐๐ซ๐๐ง๐๐-๐๐๐ฌ๐๐ ๐ฆ๐จ๐๐๐ฅ๐ฌ ๐๐ง๐ ๐๐๐ก๐๐ฏ๐ข๐จ๐ซ๐๐ฅ ๐ญ๐๐ซ๐ ๐๐ญ๐ข๐ง๐ .
Why is this important, and how can you tackle the challenges ahead? Find out here: https://www.strg.at/floc-third-party-cookies-will-soon-be-a-thing-of-the-past/
Enjoy the read, and don't hesitate to reach out if you want to learn more about behavioral content targeting! ๐งก
deeper dive into the news and look into how developing strong customer relationships using first-party data and tools like STRG.BeHave is more important than ever in a privacy-first world.