Museum Booster

Name: Museum Booster
Address: Am Heumarkt 27, Wien, 1030, AT
Telephone: +4312014773

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österreich
Wien
Museum Booster

MUSEUM BOOSTER is a research & consulting company with focus on the strategic advancement of museums

19/11/2025

The white paper is finally here.
After Museum Leadership House Gathering and ICOM INTERCOM Plenary Session in Dubai — Entering 2030: Museums in the Age of Quantum Change is now available for download.

Before publishing, we asked you: “Which skills will matter most for museum leadership in 2030?”. Your comments and reflections shaped this white paper.

This report explores how museums are becoming early indicators of wider societal tensions: political volatility, data overload, climate pressure, and rising inequality. But it also shows where new opportunities lie — from wellbeing partnerships to technology used with purpose, from plural narratives to leadership built on ethical clarity and collective intelligence.

A big thanks to ICOM INTERCOM, our host Anne-Marie Gilis, Museum Leadership House participants, ICOM INTERCOM plenary session participants, and the LinkedIn community.

You have helped us push this work forward.
We are excited to share it with you — and even more excited to see where the conversation goes next.

Link in bio ☝🏻

15/11/2025

Which skill will matter most for museum leaders in 2030? Share your view in the comments.

Today at the INTERCOM–ICOM session at Dubai Expo, moderated by Dr Anne-Marie Gilis, Tykhonova Olga and Sofia Widmann shared the first findings from the Museum Leadership House meeting held on 10 November (see photos in the carousel).

Using the Dubai Future Foundation’s Global 50 foresight framework, introduced by Patrick Noack, twenty-five museum leaders explored how major global forces are reshaping our sector:

• Funding pressure and political conditions
• Neutrality and rising polarisation
• Access, inequality and contested audiences
• Climate stress and the overuse of heritage
• Leadership capacity and organisational complexity

These forces now define the environment in which every museum director works.

The group then moved into opportunity areas: technology with purpose, museums beyond walls, co-creation, intergenerational futures, wellbeing, philanthropy as ecosystem, and human-centred organisational design.

We closed with the Museum Leadership 2030 Framework, outlining the mindsets, skills, and knowledge future leaders will need.

Now we would like to hear from you.
The full Museum Leadership House report will be published on 19 November. Before finalising it, we are gathering insights from the wider museum community.

Which skill will matter most for museum leaders in 2030?
Add your thoughts in the comments — selected ideas will be included in the publication.

17/10/2025

The 2025 edition of Museum Leadership House will centre on three main pillars that are reshaping the museum field.

🔑The first concerns leadership: how the role of the director is shifting, which skills are becoming essential and how authority may need to be shared rather than held.

🔑 The second addresses the public mandate. In an era marked by mistrust, polarisation and contested narratives, the question is how museums act responsibly without retreating into neutrality or drifting into activism by default.

🔑 The third looks at work itself. Automation, AI and structural fatigue are changing how teams function, how wellbeing is understood and how institutions remain resilient.

Academic advisory support comes from the Institute for Digital Culture (), support in dissemination from

15/10/2025

READ | The Future Museum project brings together cultural professionals to explore how institutions can adapt to digital participation and new audience engagement.

State of play
MUMOK treats digital development as institutional reform. “Ludwig goes Digital” reimagines how a historic collection is experienced. Children and young adults act as co-creators, building tools for visualisation, crowdsourcing and data exploration. Their work feeds an Open Science Platform that merges collection records with participant-generated material.

By the numbers
Rooted in a 1980s collection, the project has grown over several years. Weekly programmes have produced AI reinterpretations, interactive maps and graph-based models. New staff roles now support digital learning, research and data management.

What to watch
The Open Science Platform isn’t public yet but is already tracking engagement. Its launch could shape how other institutions open collections and integrate public input.

10/10/2025

Museum Leadership House returns on 10 November 2025 in Dubai!

Twenty-five museum directors and rising figures will gather in a domestic setting chosen to create discussion about the sector’s future. Academic guidance is provided by the Institute for Digital Culture at the , and dissemination is supported by .

In the upcoming weeks, we will share the themes under consideration, the speakers involved and the shape of the programme.

10/10/2025

Museum Leadership House returns on 10 November 2025 in Dubai!

Twenty-five museum directors and rising figures will gather in a domestic setting chosen to create discussion about the sector’s future. Academic guidance is provided by the Institute for Digital Culture at the , and dissemination is supported by

In the upcoming weeks, we will share the themes under consideration, the speakers involved and the shape of the programme.

08/10/2025

Read | Cultural expirements move into mainstream platforms

During the September Future Museum online meeting, The Finnish National Gallery revealed that they have been experimenting with Fortnite as a cultural venue—timely, given the platform recently hosted a Daft Punk event that drew global attention.

What’s going on
Its Art Heist project places real artworks inside Fortnite using in-game tools. Players compete to steal and return pieces to their own virtual galleries, engaging with art through play rather than instruction.

Why it matters
No costly bespoke game. No new system to learn. Just art embedded in a space millions already use. With input from professionals across the sector, the project shows how collaboration with students and external partners can deliver impact without in-house game studios.

Whats next
Our network of experts is working to explore how museums might use existing digital platforms to reach audiences who rarely enter physical spaces.

👉 Should museums build their own platforms—or meet audiences inside the ones that already exist?

01/10/2025

READ | Museums after dark

Across Europe, museums are rethinking Friday nights. Live music, workshops, and cultural partnerships are turning them into places to gather — not just to observe.

📊 In Copenhagen, one museum attracts more than 4,000 visitors on average, nearly half of them first-time guests. In Vienna, a similar programme draws up to 2,000 people each week.

Why it matters: Museums are moving beyond counting visitors. They are asking how these nights shape well-being, community, and cultural participation.
The Future Museum project is following these experiments to understand how museums can play a larger role in cultural life after hours.

👉 What role should museums play at night?

12/09/2025

Why are cultural institutions panic about digital transformation — and what gives them reason for optimism?

At , EXCENTRIC explored these questions at its Network Activation Event.

They moved from assessing digital readiness to piloting concrete solutions for the cultural sector. Participants debated barriers to implementing digital practice, the values that sustain collaboration, and the role of communities in shaping AI governance.

The event also introduced ORBIT, a living network connecting data managers, researchers, cultural leaders, and creative practitioners across Europe.

📍For a full analysis of how this shift is transforming Europe’s cultural sector, visit our LinkedIn — link in bio

10/09/2025

AMaGA Residency 2025

Three inspiring Australian museum professionals — Megan Lawrence , Janice Falsone, and Edwina Green part of the AMaGA Digital Capability Residency Program 2025.

Despite coming from different backgrounds—and different sides of the planet—we felt united by a shared belief: the museum sector thrives when we come together as a community, sharing knowledge, expertise, and resources.

Thanks to Vince Dziekan (Monash University) and Ross Parry (University of Leicester, Institute for Digital Culture) for enabling this wonderful meeting and discussion.

How do you think digital capability can shape the future of museums?

👉 For the full story, read the post on LinkedIn — link in bio

27/05/2025

Witch trials, murders and other attractions of Salem.

19/02/2025

On February 18, the EXCENTRIC project officially kicked off at Erasmus Hub in Rotterdam, bringing together our incredible consortium partners to shape the future of data-driven innovation in culture! 🎭📊

Over the next three years, this EU-funded project will support the digital transformation of museums, festivals, live music, and theatre by developing Collaborative Data Practices. Through six pilots across six countries, we will explore how smart data tools can enhance programming, pricing, resource management, and audience engagement.

Museum Booster is proud to be part of this initiative alongside .krakow Together, we’re shaping a sustainable, data-driven future for culture!

Stay tuned for updates as we break down industry silos and make digital tools more accessible and impactful! 💡📊

Adresse

Am Heumarkt 27
Wien
1030

Telefon

+4312014773

Webseite

https://museumbooster.com/

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