Alex Brown Project Co.

01/12/2025

It’s wonderful to see the Port Augusta Tourism Development Strategy 2025–2030 now shared with the community. It's been a privilege this year to work alongside Port Augusta City Council, local operators, community members and industry partners to co-design a shared plan for growing Port Augusta’s visitor economy in a way that reflects local values and delivers genuine community benefit.
This strategy sets an achievable roadmap for the years ahead. At its heart, the plan focuses on turning transit into time well spent by encouraging self-drive visitors, caravanners and road trippers to slow down, stay longer and connect more deeply with the stories, landscapes and people that make Port Augusta special.
Guided by five strategic pillars, the plan outlines priority projects across:
• Place activation & destination appeal
• Product development
• Partnerships & investment
• Destination marketing
• Ecotourism & community stewardship
Some of the flagship opportunities include:
✨ Transformation of the wharf precinct and foreshore (supported by an upcoming $15M upgrade)
✨ Activation of the Australian Arid Lands Botanic Garden as a national leader in regenerative tourism
✨ Renewal of the Wadlata Outback Centre
✨ Strategic positioning of Port Augusta Central Oval as a regional events and conferencing hub
✨ Strengthening hero assets including Pichi Richi Railway and Yarta Purtli Gallery
Importantly, the strategy recognises the power of people and place, supported by strong community input and the emerging Port Augusta Technical College, which will play a critical role in workforce supply, skills development and empowering future leaders in tourism and hospitality.
This is a plan for:
• Local operators
• Aboriginal businesses and cultural custodians
• Council & public sector partners
• Regional development organisations
• Investors and collaborators
• Residents & community leaders (Business Port Augusta)
• Visitors who care about the places they explore
I’m incredibly proud to have contributed to this strategy and excited to see Port Augusta continue to evolve as a meaningful, welcoming destination township.

Port Augusta City Council has launched the Port Augusta Tourism Development Strategy 2025–2030, setting a bold and community-focused direction for growing the local visitor economy over the next five years. https://www.portaugusta.sa.gov.au/the-council/council-documents/port-augusta-strategic-tourism-development-plan

05/11/2025

🛫🌏 It was great to attend the South Australian Tourism Commission’s Global Markets Forum today. An important way to stay across the latest trends, aviation updates, and market insights shaping South Australia’s visitor economy.

Keeping up to date with industry developments is a key part of my professional development, helping me continue to guide and mentor tourism businesses toward strategic growth.

🔗 Learn more about my tourism mentoring services https://www.alexbrownprojectcompany.com.au/mentoring

29/09/2025

There’s nothing more rewarding than helping small teams achieve big goals. 🙌 Grateful for the kind words from my clients and excited to see some important heritage conservation works come to fruition at Beaumont House. National Trust - South Australia

21/08/2025

Fleurieu Coast Businesses – Fleurieu Peninsula Tourism Need Your Voice! 🌊

The recent Harmful Algal Bloom (HAB) has impacted many across our region. By completing the short Fleurieu Peninsula Tourism Barometer Survey, you’ll help us build a clear picture of the impacts.

👉 The more information you share, the stronger our advocacy to State Government for support and recovery. Every business encouraged to complete.

📋 Survey link: https://forms.gle/PRo9ZCXWvrM5qoYL9

30/07/2025

Looking forward to this and meeting the national regional tourism community in the beautiful Adelaide Hills 🍓🍷🍁

Introducing another of our Convention presenters - Alex Brown from Alex Brown Project Co. Alex is a tourism development consultant, marketing advisory and content writing service.

Alex knows what it takes to align and pitch projects to specific grant programs from her experience securing funding, sitting on State and local funding panels and administering grant funding for infrastructure and experiences projects. Alex has written grant applications for community, local, State and Federal funding programs across a variety of industry sectors including tourism, arts and cultural, entertainment, food, wine and export programs.

With all of this knowledge and experience, Alex is just the person to lead delegates through the Grant Writing essentials workshop at the 2025 Convention in the beautiful Adelaide Hills.

Find out more about the Convention here https://regionaltourism.com.au/convention2025/

Visit Adelaide Hills South Australian Tourism Commission

18/07/2025

Hi 👋 It’s been a while…

I'm dreaming of these cosy vibes. How good does this look?

Like many in our industry, I’ve been deep in business planning, working on a large regional project, grant writing, and a tourism award submission — supporting clients through the heart of winter. It’s a big time.

I know how focused and full this season can be for so many of us — just a little reminder to pause, breathe, and soak up the stillness where you can. (School holidays is almost over…. 🙃🤸‍♀️)

I’m also thinking of our environment and tourism businesses in our coastal communities impacted by the recent algae bloom here in South Australia. Once again, our industry is being called to stay resilient — and I see you showing up, adapting, and pushing through.
📸

24/02/2025

The way visitors experience destinations is evolving—are you keeping up?

Today's travellers are looking for authentic, immersive, and meaningful experiences. They don’t just want to see a place—they want to connect with its stories and try something new. Whether you run a tour, attraction, accommodation, or hospitality business, now is the time to innovate, stand out, and create something truly memorable.

Join me for a workshop where you'll learn how to develop, promote, and sell visitor experiences that captivate your audience, increase spend, and drive repeat business.
✅ Discover what today’s travellers are really looking for
✅ Learn how to package and price your experiences for maximum impact
✅ Get insights on marketing and distribution strategies that work

GLENELG | 26 February 2025 | 1-4pm
Book now:
https://www.eventbrite.com.au/e/workshop-unforgettable-visitor-experiences-tickets-1072804048789?aff=oddtdtcreato

28/01/2025

Hello 2025 👋 Sharing an update, some of my travels and an upcoming workshop!

What a special way to kick off the year— with my son starting reception today! Watching him step into this exciting new chapter has inspired me for the year ahead, a new project and to embrace new opportunities. Over the summer, I loved exploring with my family, visiting some fun destinations. Fro...

01/11/2024

Proud to have written the award submission for Port River Cruises, who last night took home BRONZE in the Tour Transport Operator category at the 2024 South Australian Tourism Awards! 🏆👏 Feeling all the happy feels! 😁 This achievement celebrates a huge year of growth and innovation for the team. It’s been a privilege to support such a passionate group who are committed to sharing the beauty of the Port River with memorable experiences for their guests.

Big Congratulations to winner Spirit of the Coorong - Spirit Australia Cruises and Silver to Juggle House Experiences 👏👏

Tourism Industry Council South Australia - TICSA

02/10/2024

🎉 Exciting news! I’m delighted to announce that my client, has been named a finalist in the Tour & Transport Operator category for this year’s South Australian Tourism Awards ! 🚤✨ It was a pleasure working on their submission, highlighting the experiences they provide on the water in Port Adelaide and reviewing an exciting year of growth for the new tourism business. Congratulations to the team at Port River Cruises for this well-deserved recognition! 🙌 Wishing them all the best for the awards night in November.

27/09/2024

Celebrating at the Chihuly Studio exhibition at the Adelaide Botanic Garden 💚💚💚 Amazing crowds on the opening day! What a treat to have this world class installation in South Australia for the next 6 months.