02/06/2022
Brand identity, naming strategy, stationery and communication collateral for Oran Park High School. The creation of a brand identity for a new school is a critical moment in time with the potential to convey important ideas to a new community prior to and following its commissioning. It embodies the aspirations, desires and expectations of its stakeholders: its students, parents, staff and community and to serve as a coherent reflection of the character and values of the school embodied by its Principal and their team. When we think of a school identity we think of the badge on the uniform, the school entry sign and other incidental places. What we don’t see so obviously is how it effects us and what it communicates to us over time. For a new school – without a history – how it begins this journey and the narratives, character and disposition that is communicated at its beginning is profoundly important. The success of this brand lies not only in its very contemporary rendering of a highly relevant and compelling narrative but in the broad collaboration and collective response guided by the Principal. The brand is the manifestation of the shared values, the ideals and the aspirations of its team and community.
