Pitstop Marketing

15/10/2026

Black Friday is the loudest week of the year for your customers’ inboxes and feeds. 📣

With every brand competing for the same attention, a so-so discount and a quick graphic won’t cut it.

Georgi shares her two non-negotiables for standing out.

We’ve put these tips (and a few extra) into a free guide. Check it out: pitstopmarketing.com.au/how-to-sell-on-black-friday-cyber-monday/

15/10/2026

Celebrating wins is so important! The launch of the new https://meezonplus.com.au/ deserved local bubbles and a hand written card.

The business? Meez On Plus
Words by KTB Communications
Design and development Pitstop Marketing

Card by Pitstop.
Bubbles by Moorak Wines.

This is what happens when you work with Pitstop Marketing | Strategy-led Marketing . They send you a gift and a beautiful handwritten message!
Thank you. I appreciate you immensely xx

13/10/2026

We kicked off with YTW stretches 🙆‍♀️ and wrapped up with Uno. Somewhere in between, a whiteboard filled up with ideas for one of our clients.

The goal wasn’t to walk out with the answer. It was to get as many ideas on the table as possible and build on each other’s half-thoughts until something interesting turned up (and to settle who’s the most ruthless with a Draw 4 🃏).

These sessions are some of the most valuable time our team spends together - both for us AND our clients.

12/10/2026

Behind the scenes? It's a lot of moving parts, and a lot of fun too. ✨

Team meetings, our daily dose of UNO, client briefs that get the ideas flowing, and an exciting delivery that had the whole office buzzing.

Then it's back to it: website updates, social posts, and making sure it all comes together for our clients.

02/10/2026

September was a big one. 🌸

We packed our bags for Sydney, dressed up for the AMI Awards, ate our weight in Korean BBQ and finally got our hands on our very own Pitstop jumpers (yes, we know it's spring).

October, we're ready for you!

23/09/2026

Lately it feels like every platform is trying to bring back the social in social media 📱

LinkedIn is the latest, trialling a "Network tab" - an alternative feed made up entirely of posts from people and pages you've directly followed or connected with. Chronological order, no algorithm. LinkedIn's Chief Product Officer describes it as "a small part of rebuilding real connection."

It's just a trial, so we'll see if it sticks (and no indication of when/if it will trial in Aus!). But here's what it could mean for businesses in the meantime.

1️⃣ If someone has intentionally followed your company page, your posts land in their Network tab without needing to fight the algorithm for reach. Company page organic content has been suppressed for years, so this is a potential win.

2️⃣ Employee advocacy becomes more powerful. When your team shares or comments on company content, those posts reach their direct connections in a less cluttered feed. If you've been encouraging your people to post, this rewards that.

3️⃣ Your company page can act more like a real account. Follow clients or partners and their posts appear chronologically in your feed. You can see their updates instantly and engage quickly.

Our take

The good: it rewards businesses that have built a genuine following over time ✅

The reality: it's a tab people have to actively choose to visit - and most won't, at least not yet 🤷

Worth watching. Not worth rebuilding your strategy around until we know it's staying.

22/09/2026

Working with a marketing agency? Know how to read their reports? 👀

Here's what each metric actually means, and whether it's worth caring about.

👉 Swipe through for a breakdown of reach vs impressions, and the numbers that show whether your marketing is working.

18/09/2026

Here's a word every business should fear: meh.

If you're rating your marketing as "fine", this is exactly how a marketing slump looks. Nothing's broken; you're just doing the same as last month while your competitors keep moving and your customers keep forgetting.

NOW is your second starting line. Use your data from January until now to shape and sharpen your next few months.

How? ➡️ https://pitstopmarketing.com.au/mid-year-marketing-slump/

✊ Let's mothball the meh! 👩‍💻

09/09/2026

You're posting. You're boosting. You're throwing things at the wall and hoping something sticks 😅

If your marketing feels more like a coin flip than a plan, that's the sign that it's time to bring someone else in.

Have a conversation with our team and bring some strategy and focus into your socials. 😇.

Visit pitstopmarketing.com.au/contact to call us, email us or 😱 DM us from your socials.

02/09/2026

August kept us on our toes from start to finish. 💁‍♀️

Bouquets, photoshoots, packed-out conferences, and a team that always shows up.

And to top off a great month... It's now SPRING! September, we're ready for you.