Trademarkability

07/09/2026

The AI that named your business learned from businesses that already exist.

That is the whole problem in one sentence.

Ask it for something premium, or friendly, or Australian, and it reaches for the same building blocks real companies already used. So when a suggestion feels familiar, sometimes that is because it already belongs to someone.

It has no live view of the trade marks register. It does not search by class. And it does not apply the test that actually decides these things, which is not whether a name is identical but whether it is deceptively similar.

Generate with AI. Just do not launch on it. Take a free search with us and get your trade mark application filed within a few hours.

In Trademarkability, the search is free and takes minutes.

Guide in the comments.

03/09/2026

The name you use every day is rarely the name on the form.

You say ABC Coffee, but the record says ABC Coffee Pty Ltd. You say "the family trust", but legally the owner is the trustee. A trade mark application always asks for the second one, and that mismatch is why owner details trip up so many filings. It's not carelessness. Most people have simply never had a reason to check how their business exists on paper.

Two minutes with your ASIC record before you file closes the gap. We've written a short guide on getting it right, link in the comments.

31/05/2024

🌟Discover What Top Trademark Experts Say About Australian Trademarks! 🌟
Follow Us for Smart Trademarking Tips!
Or visit ww.trademarkability.com.au

13/05/2024

Imagine this: after years of developing your products or services, you receive a legal notice stopping you from using what you thought was your own brand??!!

"Registration would have allowed the society to exclusively use the Manuka Honey name (without the tohutō or macron over the “a”) when marketing honey made from the nectar of the mānuka (Leptospermum scoparium) plant. Honey producers in Australia opposed any such move."(Jefferson 2023)

https://theconversation.com/how-nzs-own-law-helped-australia-win-the-manuka-honey-trademark-war-206496

Jefferson, D 2023, ‘How NZ’s own law helped Australia win the Manuka Honey trademark war’, in D Jefferson (ed.), How NZ’s own law helped Australia win the Manuka Honey trademark war, 5 June, viewed 13 May 2024, .

Check out our search platform: https://www.trademarkability.com.au

The mānuka honey trademark case shows how Aotearoa New Zealand’s law lacks substantive protections for Māori intellectual property rights.

18/04/2024

🍾🥂 Trademark Drama Unfolds! 🥂🍾

From the excitement of celebrations with iconic orange-labelled ch*****ne bottles to a sudden halt in trademark protection! Here’s a fascinating legal twist from the EU General Court that every Australian business should heed.
Flashback to 1998: Veuve Clicquot files for the orange color trademark with the EUIPO. With substantial proof that the public associated this distinct shade with their brand, it seemed a sure win. However, on 6 March 2024, the court decision waved a red flag 🚩.

Despite years of market presence, the court ruled that evidence of the mark’s distinctiveness in every EU region (specifically lacking in Greece and Portugal) was insufficient.

👉 What’s the takeaway for Australian entrepreneurs?

✔ Use it or Lose it: Don’t let your trademark gather dust. Use your branding actively and widely.
✔ Register ASAP: Once your brand identity is clear, file your trademark application without delay. This secures your branding as a “badge of origin,” signaling your business to the public.

Remember, a registered trademark isn’t just a formality; it’s a shield that gives you exclusive rights and protects against competitors. Don’t let your hard-earned branding efforts fizzle out!

Trademarkability blog posts

15/04/2024

Did you know that simply registering your business, company, or domain name does NOT grant you any proprietary rights?

That's right – these registrations do not protect you against others using similar names or logos. Only a registered trademark can offer this type of protection.

Trademarkability blog posts

13/03/2024

4 Essential Tips to Know Before Naming Your Business in Australia!

Trademarkability blog posts

07/03/2024

⁉ Why Just a Business Name Is Not Good Enough for Your Business ⁉

In today's competitive landscape, having a unique business name is a great start, but it's not enough to fully protect your brand's identity and ensure its growth.

Here's why registering your trademarks is a must for every ambitious business owner:

◾ Legal Protection: A registered trademark secures your brand's unique elements, ensuring you have exclusive rights to use your trademark across your market and throughout the whole of Australia.

◾ Value Addition: Owning intellectual property rights, like trademarks, can significantly increase your business's value.

◾ Global Expansion: A trademark is essential for protecting your brand as you explore international markets.

At Trademarkability, we specialise in making the trademark process straightforward, quick, and cost-effective, supporting a wide range of clients from podcasters to restaurateurs in securing their brands. Just three easy steps.

To help you get started, please use discount code ✂ TENOFFTM ✂ on your application.

To Learn More:
https://www.trademarkability.com.au

29/02/2024

🚀 Say hello to Trademarkability! ✔

Embark on a seamless trademark registration journey, bid farewell to administrative complexities, and usher in a new era of efficiency.

It is time to protect your brand!

Trademark search and apply all-in-one platform. Register your application within minutes.

29/02/2024

WE ARE LIVE!!

Visit us at:

Trademark search and apply all-in-one platform. Register your application within minutes.