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Your ads aren’t losing to trendsEvery brand is watching the same feed, copying the same sounds, transitions and hook for...
28/08/2026

Your ads aren’t losing to trends

Every brand is watching the same feed, copying the same sounds, transitions and hook formats.

So even when the creative looks current, the customer has already seen five versions of it before yours.

The stronger move is usually more direct: name the problem they are dealing with, call out who they already are, or use a characteristic that makes the message feel written for them.

Specific call-outs make the right person stop because they feel recognised straight away.

DM us “COACH” and we’ll reach out.

The 7 skills that create wealthA founder can work 16 hour days and still be trapped doing work that only produces one pe...
27/08/2026

The 7 skills that create wealth

A founder can work 16 hour days and still be trapped doing work that only produces one person’s output.

The real shift comes when that effort starts running through leverage: capital, people, code, media, timing, systems and better decisions.

This carousel breaks down the skills behind that shift, from spotting trends and testing ideas properly to building systems that remove the founder from the bottleneck.

DM me “COACH” if you want help building a business that can scale beyond you.

25/08/2026

From $1K days to an $8K day

The Cookie Bomb started picking up online, then Inside Gold Coast came in to film it for Friday Hype Dish.

That gave the product another push.

Within two weeks of launch, Al Bacio hit an $8K peak sales day.

The views were finally turning into people through the door.

Stop filming UGC like testimonials.Most customer videos feel flat because they sound too polished.Someone holds up the p...
25/08/2026

Stop filming UGC like testimonials.

Most customer videos feel flat because they sound too polished.

Someone holds up the product, says they love it, and everyone can tell it was made to sell.

The better version feels more like a small case study.

Introduce the customer like a real person, show the problem they had, then let them explain what changed in their own words.

Save this before your next customer shoot.

24/08/2026

50K views still wasn’t enough

The campaign got attention, but sitting in the store, it was obvious the result was not where it needed to be.

The product and offer created interest, but they did not solve the bigger problem: selling gelato in winter.

They kept digging until they found the real reason people still were not coming in.

23/08/2026

Their worst weekday made $250

February and March hit Al Bacio harder than expected.

Revenue dropped 20 to 30% almost overnight, and one quiet weekday brought in just $250.

For a seasonal business, that kind of drop is terrifying because you do not know how long it will last or how much worse it can get.

That was the reality they had to work through before the turnaround.

22/08/2026

The first month exposed the real problem

Al Bacio’s opening day had locals waiting at the door.

Some of those first customers still come back now.

But once the launch excitement settled, the real issue became obvious: people only one block away still had no idea the store existed.

That was the problem they had to solve next.

21/08/2026

The family behind Al Bacio

Al Bacio started with a simple idea: open a proper Italian-style gelato store on the Gold Coast.

Jamie had worked in gelato from 14, but turning that experience into a real shop was still a huge step.

The family did not know exactly how to start, but they believed they could make it work.

20/08/2026

They thought customers would magically find them

Al Bacio had great products, but the numbers were getting harder to ignore.

Revenue dropped 20 to 30% overnight, and their worst weekday was around $250.

They were making products, putting them in the shop, and hoping customers would somehow find them.

That realisation became the start of the turnaround.

The best brands make people pick a sideThey do not just explain why the product is good.They make customers feel like th...
19/08/2026

The best brands make people pick a side

They do not just explain why the product is good.

They make customers feel like they are part of something.

That starts by finding the people the category has ignored, using the language they already speak, and giving them a reason to rally around the product.

That is how customers become the people commenting, sharing, recruiting friends, and defending the brand for you.

Pick one step from this and start there this week.

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