14/05/2026
One of the biggest assumptions in change is this:
If people understand, they will act.
But understanding isn’t the same as doing.
Teams can be clear on the direction
aligned on the message
supportive of the change
And still not follow through.
Because behaviour doesn’t shift through understanding alone.
It shifts when people know:
what it looks like in practice
where it fits into their work
what to do when things get unclear
Without that, nothing really changes.
Even when everyone “gets it”.