JWPM Consulting

21/08/2025

https://jwpm.com.au/industrial-marketing-blog/apple-s-direct-distribution-strategy-how-owning-stores-strengthens-brand-and-pricing-power

How Apple’s direct distribution strategy through Apple Stores strengthens brand control, pricing power, and premium positioning.

03/07/2025

In the movie "Margin Call" CEO John Tuld (played by Jeremy Irons) meets with board and senior management to discuss the Investment Bank's perilous exposure to the CDO Mortgage Market. The question is asked "is the music just slowing or has it stopped?"

Right now I am asking myself the same question about the Australian Economy.

Find out why: https://jwpm.com.au/industrial-marketing-blog/australia-s-wait-and-see-economy-is-the-music-slowing?utm_source=facebook&utm_medium=social&utm_campaign=jwpm-wait-and-see-economy-fbk&utm_content=june-27

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20/06/2025

Why are more B2B and industrial businesses pulling marketing in-house?
It’s not just about cost.
We’re seeing a clear shift in how companies approach marketing—especially those with technical products and long sales cycles.
External agencies aren’t being fired...…but they’re no longer cranking the marketing handle.
Something bigger is happening.
Find out what’s driving the transformation:

Many B2B and industrial businesses are rethinking their reliance on external marketing agencies. Here’s why the future belongs to in-house capability—and how consultants like Justin Wearne are helping build it.

06/04/2025

Over the past three years, the industrial components market for couplings, clutches, and brakes (CCB) in Australia and New Zealand has undergone a subtle but significant transformation.

B2B Marketing Agency - Industrial Strength Marketing.

31/03/2025

What would you rather do, spend your final days in a nursing home or die at home in the company of C3PO and R2D2 ?

Soon to be launched home assist robots will enable people to choose to die at home rather than in costly nursing homes. This could put the nursing home industry out-of-business. For many people, it will become a viable option.

19/12/2024

The team gathered today on Peel Street for a well deserved breaking of bread, drinking water which quickly turned into wine, followed by the annual pilgrimage to see the Inn Keeper.

In 2024 we delivered a lot of work, helped many clients sell products and services, developed strategy, and took time out to hone our skills in the fast-moving digital fields particularly 3D video techniques, SEO, and AI tools.

Along the way we managed to remain human, humane, and in good humour. We think that’s something to celebrate. We’ll be back in 2025 to do it all again.

As they say in the movies “that’s a wrap” for 2024. All the best from JWPM.

We will be on break from 5pm tomorrow, returning to the office, Monday the 6th of Jan. See you then.

04/09/2024

More than distribution strategy, "place" is where customers meet products or services to consider, understand, purchase, take delivery, and get help.

Whatever it is, wherever it is – the role of the marketer is to envisage this place and make decisions about the customer experience to maximise the chance and value of purchase.

Learn more:

In the Marketing 4P's, Place is more than just distribution. “Place” can be a physical environment or a virtual one.

22/05/2024

The glue that binds sales to marketing.

The selling model defines how you structure your sales efforts to achieve maximum efficiency and effectiveness and aligns with how your customer wants to purchase, your distribution model, and your demand creation method.

Discover more:

The glue that binds sales to marketing. Align your sales structure with how your customer wants to purchase, your distribution model, and your demand creation method.

17/12/2023

It's time to eat drink and be merry

JWPM will be closing for the Holidays from 5pm this Thursday the 21st of December and returning on Monday the 8th of January.

We hope you all have a wonderful holiday break and we look forward to working with you again in the New Year!