Kristen Werner Personal Brand Coach & Business Strategist

Kristen Werner Personal Brand Coach & Business Strategist Brand & confidence coach helping multi-passionate, neurodivergent creatives monetise their brilliance. Speaker & Podcast host of I Am That Content Creator.

Personal brands, content, community & confidence. Join the free community. 15+yrs Exp 💃🏼 ✨Brand & Marketing Expert✨ I love teaching business owners how to create content, grow their audience using social media leveraging TikTok & Instagram for their business. How to use Pinterest as a strategy | Social media marketing | Personal Branding and sharing my 🎧 PODCAST Magnetic Brand Builder head to Apple and Subscribe Now

24/06/2026

Genuinely had to check myself when this thought came into my head…

hurry up Claude you’re taking so long 🙈🤪

A thing that used to take me four to six hours.

Read that back. HOURS. The kind of job I’d block out a whole afternoon for. Make a coffee, mentally prepare, probably have a little cry halfway through. Gone. Done before I’d finished thinking that thought.

And my ungrateful little spicy brain went, ugh, why is this taking so long. One point two seconds. I was tapping my foot at a machine doing six hours of work in the time it takes to blink, like it owed me money.

I get it, We have completely lost the plot. I have completely lost the plot.

But also, come on.

It’s genuinely nuts that this is real now. The boring s**t that used to eat your entire week just doesn’t anymore. That’s not a small thing. That’s your afternoons back. That’s the stuff you actually got into business for.

Anyway. If you want me to show you how to set this up so it works like this for your business and not like a robot that’s never met you, comment SCAFFOLDING and I’ll send you into our free AI masterclass this Friday.

It’ll be fun ✌️

I have forgotten more good stories than most people will ever have. And I don’t say that as a flex, I say it because it’...
23/06/2026

I have forgotten more good stories than most people will ever have. And I don’t say that as a flex, I say it because it’s the part of an ADHD brain that actually hurts and nobody talks about it.

It’s not the chaos. The chaos is honestly kind of fun.

It’s the losing.

I’ve won things and built things and survived things and I’ve dropped half of them on the floor behind me because I was already three ideas down the road before the first one finished.

The moments that actually made me, gone, because I was too busy becoming the next version of myself to stop and keep the last one.

So here’s what I started doing, and you can start it tonight with zero fancy setup.

Every time a good story falls out of you, a win, a hard thing, a moment that landed, voice note it.

Thirty seconds. Don’t write it, your brain will talk itself out of it.

Just talk. Then dump them all in one place, doesn’t matter, the point isn’t tidy, the point is you stop losing them.

And when you’ve got a pile, feed it to an AI and ask it one thing: what’s the thread here. It will hand you back the stories that are your actual through line. The ones you forgot made you.

That’s the start, and you can do it for free tonight.

On Friday I’m showing you how to build the whole thing live, so it catches your gold for you instead of you having to remember to. Comment SCAFFOLD and I’ll send you the link.

Kristen xx

20/06/2026

You keep blaming AI for sounding like a robot. It’s not the AI.

I asked a room full of women one question the other night and every single hand went up.

🫣A bit embarrassed.

🙈 A bit, yeah, I know, it’s a mess.

The question was, where do you actually keep your business stuff. Cloud, desktop, three different ChatGPT windows, a folder you can’t even find but you swear it’s there somewhere.

That’s the problem. You built your AI on sand. Course it fell over.

Get your stuff in one place first.

Build the foundation.

Then you can use any AI you want, Claude, ChatGPT, whatever, and it actually works. And it sounds like you. Not a robot that’s never met you.

That’s the whole masterclass. It’s free, it’s Friday, 11am AEST, and if you can’t make it live we’ll send you the replay.

Come build the thing that holds the rest of it up.

Join the workshop comment SCAFFOLD and we’ll send you the details ✌️

19/06/2026

It’s the hearing a song and taking me straight back to my 20s in the club for me ✌️💃🏼🤣

You?

18/06/2026

You’re not stuck because you can’t find the hook.

You’re stuck because you’re talking to a room instead of to her.

Maybe every time you sit down to make content, you try to write something clever enough for everyone.

And it comes out flat, because content written for everyone connects with no one.

So here’s what I did. I pictured one woman.

The one I actually teach.

I imagined the exact question she’d ask me, I shut my eyes, and I answered it like she was sitting across from me on a coaching call.

No script. No clever hook. I just helped her.

Was it going to go viral? Probably not. Who gives a f**k. The woman it was for felt it. She went, that’s my problem, that’s exactly what I needed.

That’s the whole trick. Stop performing for the algorithm.

Talk to the one woman on the other side of the screen, answer her real question, and let that be enough. It connects because it’s true.

Follow along for more of this. The stuff nobody’s teaching you about building a brand that actually pulls people in.

18/06/2026

Facts ✌️ raise your hand 🙋‍♀️ in the comments, I see you 😂

17/06/2026

When you could talk about this s**t all day, you know you found your place!

I had big dreams about sharing the hole behind the scene

But has an elder millennial creator. Soz, I was just in the moment.

I made my undiagnosed ADHD had me running late, which I actually never do so that was annoying

But today I had the pleasure of presenting AI to a woman in business community and it made me reinvigorated with how much I enjoy sharing this information in live rooms in online rooms in all the rooms

So if you’re intrigued and interested how you can add AI into your business just drop into the DM’s we’ve got hive AI open and ready for you to join

And next time I’ll try harder to do a little more behind the scene business

Luv Kristen

16/06/2026

The question was never who should you help. It’s who do you actually want to help.

For years you’ve been handed this like a spreadsheet exercise.

Who’s your ideal client.

Where’s the gap in the market.

Who’s most profitable to serve.

So you sat there trying to reverse-engineer a human being you don’t even like that much. Wrong question.

You’re multipassionate.

You’re not building a faceless funnel, you’re building a world, and the content you make is the invitation to it.

So the only question that matters is who do you want in there with you. Who lights you up.

Who you’d cross a room for.

Make your content for her. The real her. Talk to her like she’s already sitting in front of you. And watch what happens.

She feels it, she finds you, she goes oh, her, and she comes closer.

That’s not strategy. That’s magnetism. And it’s the whole f**king game.

Follow along if you want to build a brand that pulls your people in instead of chasing them.

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Adelaide, SA

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