Square Holes

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Square Holes We conduct research on what real people believe and how they behave. Help wanted! :-) Why do we exist? Square Holes helps make the world better. How do we do this?

We do this by providing deep clarity as to the reality of what real people believe and how they behave. In a world of chaos and uncertainty we seed robust ‘imagination inspiration’ and help leaders to grow a better future. Square Holes conducts and publishes customised explorative research on key markets and population segments.

+ we provide associated consulting, education and support to ignite business and social behaviour change and growth. Square Holes also offers data collection and analysis support through in-house ISO 20252 certified full-service research capability 'round pegs' including online, CATI and face-to-face survey interviewing field team, consumer panel and recruitment services and wider qualitative, quantitative and mixed methodology research and analysis expertise. Square Holes is proud to be a long term sponsor of State Theatre. We also support many other experience economy partners such as Adelaide and Monarto Zoos.

“Be the change that you wish to see in the world.” Mahatma Gandhi

www.squareholes.com

Loneliness is a growing issue both here and abroadLoneliness is a familiar topic to the team at Square Holes, having cov...
15/10/2026

Loneliness is a growing issue both here and abroad

Loneliness is a familiar topic to the team at Square Holes, having covered its effects via both articles and research projects over the past many years. Our deep dive into loneliness in South Australia began in 2020, when not-for-profit organisation Uniting Communities, recognising a lack of local data, contacted us about starting a foundational research project on loneliness in the state....

Loneliness is a familiar topic to the team at Square Holes, having covered its effects via both articles and research projects over the past many years. Our deep dive into loneliness in South Aust…

Belonging as the antidote to lonelinessWe are more connected than ever, yet loneliness has emerged as one of the definin...
15/10/2026

Belonging as the antidote to loneliness

We are more connected than ever, yet loneliness has emerged as one of the defining social challenges of our time. Digital technology allows us to communicate instantly, social media keeps us connected to hundreds of people, and modern cities bring millions of people into close proximity. Yet none of these necessarily creates a sense of belonging. Loneliness and belonging are related, but they are not opposites....

We are more connected than ever, yet loneliness has emerged as one of the defining social challenges of our time. Digital technology allows us to communicate instantly, social media keeps us conne…

Are we losing our vital third spaces?The concept of third places was first introduced by sociologist Ray Oldenburg in hi...
08/10/2026

Are we losing our vital third spaces?

The concept of third places was first introduced by sociologist Ray Oldenburg in his 1989 book The Great Good Place, where he described home as our first place, work as our second, and the informal spaces where people gather, socialise and build relationships as our third. What defines a third place as unique to work or home is that they are generally neutral, accessible and informal....

The concept of third places was first introduced by sociologist Ray Oldenburg in his 1989 book The Great Good Place, where he described home as our first place, work as our second, and the inform…

Belonging to Place — Neighbourhoods, Cities, Home and Third PlacesBelonging is often talked about as something that happ...
08/10/2026

Belonging to Place — Neighbourhoods, Cities, Home and Third Places

Belonging is often talked about as something that happens between people. But it also happens between people and places. The street where you know which house has the friendly dog. The café where the barista knows your order. The park where you recognise the same faces each Saturday morning. The local pub, library, sporting club or market where you do not necessarily know everyone, but you know how you fit....

Belonging is often talked about as something that happens between people. But it also happens between people and places. The street where you know which house has the friendly dog. The café where …

Six Points of ConnectionIn 2024, around 15% of Australians aged 15 and over reported experiencing loneliness, according ...
08/10/2026

Six Points of Connection

In 2024, around 15% of Australians aged 15 and over reported experiencing loneliness, according to the HILDA Survey. At the same time, Australia performs relatively well on measures of social connection. The Meta-Gallup Global State of Social Connections found that 83% of Australians felt “very” or “fairly” connected to others, compared with 72% globally. So, if many of us feel connected, what might help those who don't?...

In 2024, around 15% of Australians aged 15 and over reported experiencing loneliness, according to the HILDA Survey. At the same time, Australia performs relatively well on measures of social conn…

Belonging is the bridge between identity and communityBelonging has become an increasingly important concept as loneline...
01/10/2026

Belonging is the bridge between identity and community

Belonging has become an increasingly important concept as loneliness and social isolation statistics continue to climb in Australia and around the world. Loneliness, as defined by the World Health Organisation, is the painful feeling created by a gap between the social connections we want and those we actually experience. Social isolation, by contrast, describes an objective lack of sufficient social connections....

Belonging has become an increasingly important concept as loneliness and social isolation statistics continue to climb in Australia and around the world. Loneliness, as defined by the World Health…

Belonging — Tribes, Friendships, Identity and CommunitiesBelonging is one of those things we often notice most when it i...
01/10/2026

Belonging — Tribes, Friendships, Identity and Communities

Belonging is one of those things we often notice most when it is missing. It can come from family, friendship, culture, faith, a football club, a workplace, a neighbourhood or an online community. It can be rooted in where we live, who we spend time with, what we believe, or simply the feeling that there are people who understand us....

Belonging is one of those things we often notice most when it is missing. It can come from family, friendship, culture, faith, a football club, a workplace, a neighbourhood or an online community.…

How can business become a part of the ritual?Some products are simply used, while others are elevated to the realm of ri...
24/09/2026

How can business become a part of the ritual?

Some products are simply used, while others are elevated to the realm of ritual. The difference comes once a product moves from simple practical function into being attached to a particular moment, sequence or meaning. The first coffee of the day, pouring a drink on Friday, watching an episode of a beloved show with your partner after dinner, following a particular skincare routine before bed....

Some products are simply used, while others are elevated to the realm of ritual. The difference comes once a product moves from simple practical function into being attached to a particular moment…

Designing Ritual — How brands, places and experiences become part of our livesSome rituals are inherited. Others are cre...
24/09/2026

Designing Ritual — How brands, places and experiences become part of our lives

Some rituals are inherited. Others are created almost accidentally. The morning coffee from the same café. Friday-night takeaway. Walking through the same entrance before a football match. The pre-flight airport routine. A birthday dinner at the same restaurant. Even scanning a loyalty card before the weekly grocery shop. None necessarily begins as a ritual. But through repetition, meaning and association, ordinary behaviours can become embedded in how we organise our lives....

Some rituals are inherited. Others are created almost accidentally. The morning coffee from the same café. Friday-night takeaway. Walking through the same entrance before a football match. The pre…

Rehearsing futures: what rituals let us practise before they arriveIt’s easy to think of ritual as inherited from the pa...
24/09/2026

Rehearsing futures: what rituals let us practise before they arrive

It’s easy to think of ritual as inherited from the past. Weddings, funerals, spiritual and religious practices, graduations and anniversaries seem designed to connect us to tradition and memory. But rituals can also face the other way. Ritual can be understood not merely as remembrance but as preparation. Rituals allow people to practise identities, relationships and responsibilities before they are fully realised....

It’s easy to think of ritual as inherited from the past. Weddings, funerals, spiritual and religious practices, graduations and anniversaries seem designed to connect us to tradition and memory. B…

Address

Adelaide, SA

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm

Telephone

+61 8 8232 3355

Website

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