Brand Warrior

Brand Warrior We’re a tribe of marketing and sales professionals who believe brand building should be strategic, collaborative and impactful.

Combining strategy with creative ex*****on, we take a tailored approach, shaping solutions around your goals, and capabilities.

One variety. Two very different stories.Working along the A-Wines California team, the brief was to create two distinct ...
10/06/2026

One variety. Two very different stories.

Working along the A-Wines California team, the brief was to create two distinct New Zealand Sauvignon Blanc brands, each with its own opportunity.

Following the launch of Driftstone,the brief shifted. Same varietal. Different audience, positioning and personality.

Introducing Papahū.

While both wines started with the same varietal and region, each required its own identity, positioning and personality.

Papahū was developed as a more restrained and elegant expression of Marlborough Sauvignon Blanc. Quiet confidence, purity and a strong sense of place shaped the brand from the beginning.

From naming and creative direction through to design, trademarking and trade presentation, this was another considered end-to-end brand build.

A reminder that great branding starts long before the label.

A Sauvignon Blanc brand we've had the pleasure of shaping alongside the team at A Wines.From naming and creative concept...
14/05/2026

A Sauvignon Blanc brand we've had the pleasure of shaping alongside the team at A Wines.

From naming and creative concept through to design, trademarking and trade presentation, this has been a considered, end-to-end build.

Good to see it out in the wild.

Today, we’re celebrating Mother’s Day with an appreciation post for our leader, Claire.A proud mum to two beautiful chil...
09/05/2026

Today, we’re celebrating Mother’s Day with an appreciation post for our leader, Claire.

A proud mum to two beautiful children and her beloved fur babies, Claire has also built Brand Warrior from the ground up over the past 9 years into the thriving business it is today.

She leads with heart, intelligence, warmth, and authenticity, inspiring our tribe and our clients every day. Beyond being a great business leader, she’s a caring mum and one of the genuinely good humans in this world. Her kindness, compassion, and natural ability to make people feel seen, supported, and valued are what make her so special both in business and in life.

Happy Mother’s Day to Claire, and to all the incredible women balancing work, life, and everything in between. We see you, and we celebrate you.

Our tribe is growing.Lauren Hampel has joined Brand Warrior as our new Client Marketing Lead.Lauren and Claire first wor...
28/04/2026

Our tribe is growing.

Lauren Hampel has joined Brand Warrior as our new Client Marketing Lead.

Lauren and Claire first worked together at Hill-Smith Family Estate, so this has been a long time coming — and the timing couldn’t be better.

With more than a decade at Hill-Smith/Yalumba, experience across marketing and PR, and formal training in communication and wine, Lauren brings the depth and perspective that make her a natural leader. She’ll be working closely with our marketing assistant, Maddie, to ensure a more unified and connected team.

The kind of person you want in your corner.

And yes, she knows her way around a cold Riesling.

Wine Paris was a big one.Five weeks on, we’re still working through the momentum it created.Claire and Dan spent three d...
24/03/2026

Wine Paris was a big one.

Five weeks on, we’re still working through the momentum it created.

Claire and Dan spent three days on the stand meeting importers, retailers and distributors from across Europe — more than 60 conversations with buyers from markets including Sweden, Norway, Finland, the UK and Eastern Europe.

As Dan shared recently with Wine Business Monthly, Wine Paris has quickly become one of the most effective global platforms for connecting wineries with the right partners.

You can read Dan’s full reflection via the link - https://wbmonline.com.au/paris-a-great-platform-for-selling-wine/

Now the real work begins.

We spent time with Gareth Belton at Gentle Folk Wines this week in the Adelaide Hills.Known for thoughtful, site-driven ...
20/03/2026

We spent time with Gareth Belton at Gentle Folk Wines this week in the Adelaide Hills.

Known for thoughtful, site-driven wines and a quiet commitment to quality, Gentle Folk has built a reputation that resonates both locally and internationally.

It was a pleasure walking the vineyard, tasting through the wines and talking about the next chapter with Gareth.

Proud to stand behind this one.⁠ ⁠Our partnership with Jim Barry Wines on their McGrath Foundation campaign spanned stra...
27/02/2026

Proud to stand behind this one.⁠
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Our partnership with Jim Barry Wines on their McGrath Foundation campaign spanned strategy, creative and ex*****on across every touchpoint.⁠
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We led campaign development and look-and-feel, delivered packaging and collateral, updated the website, shaped the social media strategy, and built out Google and Meta campaigns to drive reach and conversions. We supported PR across the campaign, event and the release of the new Watervale Shiraz, and amplified the event through influencer attendance and user-generated content.⁠
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An integrated campaign, built with purpose and built to make a real impact. This is what it looks like when strategy, creativity and commercial thinking work together.

After touching down in the UK this week, we’ll be setting up for Wine Paris 2026 on the weekend, where we'll be supporti...
03/02/2026

After touching down in the UK this week, we’ll be setting up for Wine Paris 2026 on the weekend, where we'll be supporting Australian and New Zealand wine beyond our borders.⁠
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You’ll find us on Stand 7.1 | G135, exhibiting alongside DIVA Bordeaux, A Wines and Veritable Wines & Estates.

We’ve hit the ground running this year, and after a brief pause over Christmas, our search for a Client Marketing Lead i...
02/02/2026

We’ve hit the ground running this year, and after a brief pause over Christmas, our search for a Client Marketing Lead is officially back on.⁠
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This is a hands-on leadership role for someone who loves strategy, thrives in delivery, and builds strong client relationships that actually move the needle.⁠
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From campaign ex*****on to big-picture thinking, you’ll own projects end-to-end and make a real impact across the Brand Warrior portfolio.⁠
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Adelaide | Barossa
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https://www.brandwarrior.com.au/team to view the job description.

Applications close on Wednesday, the 18th of February.

This is the good stuff.We love being behind the scenes at .italo.dining in McLaren Vale, capturing the moments, the mood...
23/01/2026

This is the good stuff.

We love being behind the scenes at .italo.dining in McLaren Vale, capturing the moments, the mood, and the energy that make the place what it is.

From punchy visuals to a lively feed, we’re keeping the focus where it belongs: great food, good times and a room that always feels alive.

Less polish. More personality. That’s the Frankie way.

Address

31 King Street, Norwood
Adelaide, SA
5067

Opening Hours

Monday 9am - 5am
Tuesday 9am - 5am
Wednesday 9am - 5am
Thursday 9am - 5am
Friday 9am - 5am

Telephone

+61418856173

Website

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