Melbourne Innovation Centre

Melbourne Innovation Centre Melbourne Innovation Centre helps businesses and the entrepreneurs behind them build a smarter, stronger future.

From workshops and events to online learning, coaching and mentoring, we deliver tailored programs and practical support that empowers people to start, grow, adapt and thrive. We combine real-world expertise with a community-driven approach that meets people where they are, connects them with knowledge and networks, and supports them to turn great ideas into greater impact.

Every target set by the Australian Government. Exceeded.Melbourne Innovation Centre is proud to share the 2023–25 result...
14/05/2026

Every target set by the Australian Government. Exceeded.

Melbourne Innovation Centre is proud to share the 2023–25 results of our delivery of the Australian Government's Digital Solutions program:

7,003 small businesses supported (40% above the 5,000 target)
171 workshops delivered (target: 150)
15,804 mentoring hours provided (target: 15,000)
151 webinars delivered (target: 150)

Across Victoria, South Australia and Tasmania, the program has helped business owners build practical digital skills in social media, ecommerce, email marketing, AI tools and content creation. It has also reached communities often missed by mainstream programs, with CALD workshops delivered in multiple languages, including Spanish and Vietnamese.

The outcomes for participants are tangible. One small business owner reported a $165,000 revenue increase following mentoring support.

Our sincere thanks to the Australian Government and to our delivery partners, Adelaide Business Hub in SA, and the Van Diemen Project in TAS. And, thank you to every small business owner who turned up ready to learn and grow.

See the full results and upcoming program activity at:
https://www.melbourneinnovation.com.au/blog/ds-delivers-mic-exceeds-every-kpi

Calling all Aussie small business owners EOFY can feel like one more thing on top of an already full plate. So we made y...
06/05/2026

Calling all Aussie small business owners

EOFY can feel like one more thing on top of an already full plate. So we made you something practical and surprisingly fun.

5 ways AI can get you EOFY-ready, using the tools you probably already have access to. Find every receipt in your inbox.
Build your expense spreadsheet. Prep your accountant meeting. All with copy-paste prompts.

Save the carousel. Share it with a friend. And tell us, have you started using AI for the business yet?

Download the full AI EOFY Playbook (free) → https://nmdr8.share-ap1.hsforms.com/2S54bRNM8SHin_O6OmawEsA

Eddie wrote the book on metamorphosis.Melbourne Innovation Centre helped guide his business through one.Eddie is a conse...
30/04/2026

Eddie wrote the book on metamorphosis.
Melbourne Innovation Centre helped guide his business through one.

Eddie is a conservation biologist, a PhD graduate, and the founder of Butterfly Adventures — a Melbourne company that has been releasing butterflies into the world (and into people’s hearts) for over 20 years.

Every week of the year, his team delivers butterfly hatching kits to families, hosts curriculum-linked sessions in schools and kinders, sets up the Butterfly Gazebo at aged care facilities, and makes kids’ parties genuinely unforgettable.

The business is extraordinary. The website? Wasn’t showing that.

That’s where Melbourne Innovation Centre stepped in.

Through the Digital Solutions Program, Eddie worked with MIC digital marketing specialist Kirri Romero to rebuild his brand strategy from the ground up — restructuring his website, developing email marketing campaigns and mapping out a clear social media approach for every customer segment.

After working with a brand design specialist. The metamorphosis is complete.

“Kirri Romero, a positive force of nature, made me feel like my business is the best business on this planet.” — Eddie Tsyrlin, founder, Butterfly Adventures

Your business deserves a digital presence that matches what you’ve built.

Join MIC Business Club — free practical support for founders and business owners.

14/04/2026

Lead the movement in championing Australian business.
In a world of AI-driven search, "Great ideas" need a loud enough voice to create "Greater impact."

To be found on AI platforms as well as through search engines, you need to build authority online. We’ve worked with our digital mentors to provide practical steps you can take to prove your credibility.

It’s time to stop fighting for clicks and start owning your niche. Swipe through to see how you can signal your expertise to your community and the algorithms alike.

Download the MIC Building Authority Blueprint for practical steps you can take today: https://nmdr8.share-ap1.hsforms.com/2IEMxUeeESuehuL-nZ0YH2Q

Great ideas. Greater impact.


Pete Raine and his wife Zoe built Barbarian Brewing Co. from the ground up in Melbourne’s west. An independent, family-r...
10/04/2026

Pete Raine and his wife Zoe built Barbarian Brewing Co. from the ground up in Melbourne’s west. An independent, family-run brewpub in Kingsville — brought to life with the help of over 100 community volunteers.

Great product. Strong community. A venue that celebrates local culture, family and sport.

But behind the scenes? Pete was stretched. Marketing was reactive. Campaigns were ad hoc. And it was hard to know what was actually working.

So he joined Melbourne Innovation Centre’s Digital Solutions Program.

Through MIC, Pete built the structure he’d been missing: a 12-month campaign calendar, clearer content pillars and the confidence to make a strategic pivot away from Google Ads, leaning instead into community-led content and storytelling.

What happened next?

Barbarian Brewing had its best month ever. Zero paid ad spend.

“Programs like this are incredibly valuable for independent businesses. Having access to structured digital support while still running day-to-day operations makes a real difference.” — Pete Raine

If you’re a founder running on instinct and know it’s time to get more strategic, Melbourne Innovation Centre can help.

Join MIC Business Club — free for founders: melbourneinnovation.com.au

What’s the biggest digital challenge your business is facing right now? Tell us below. 👇

02/04/2026

Relying on social media alone to connect with your customers is like building on rented land. If the algorithm changes tomorrow, do you still have a way to reach your audience?

Here at Melbourne Innovation Centre, we believe innovation means more than revolutionary ideas - it’s about applying knowledge to create real-world outcomes. That’s why we’re sharing our best email marketing tips with founders who want to own and grow their audience.

From automating your brand’s first impression to turning one-time buyers into repeat fans, these steps are designed to save you time while driving results.

Ready to stop "blasting" and start building?
Download the MIC Founder’s Email Automation Blueprint for the exact templates and workflows you need to get started.

Download the Blueprint here: https://nmdr8.share-ap1.hsforms.com/2g-r4jJOAR26kbMTYgqUBQQ

Helping Melbourne’s North lead the way in AI! Our very own Jamie-Lee Meijer (Digital Lead) was a featured speaker at the...
01/04/2026

Helping Melbourne’s North lead the way in AI!

Our very own Jamie-Lee Meijer (Digital Lead) was a featured speaker at the North Link AI Summit 2026. It was incredible to see so many familiar faces from our MIC community in the crowd, all eager to learn how AI can help their businesses grow.

At MIC, we believe that innovation should be accessible to everyone, from the solo founder to the established manufacturer. Jamie's advice focused on making AI practical, ethical, and local.

Missed the event? No worries! We’re bringing these insights back to our community in our upcoming programs.

Read the full recap of the summit here: https://northlink.org.au/north-link-ai-summit-2026-empowers-smes-to-harness-the-future-of-artificial-intelligence/

That's a wrap on Round 2 of the Digital Solutions Program!We’ve loved seeing MIC founder success stories, from ranking ...
31/03/2026

That's a wrap on Round 2 of the Digital Solutions Program!

We’ve loved seeing MIC founder success stories, from ranking #1 on Google to viral social campaigns. We've proven that with the right tools, expert mentors and a supportive community, there’s no limit to what founders can achieve.

Thanks to the Australian government for funding such an impactful support program for SMEs. For updates on Round 3, please visit business.gov.au/digitalsolutions

In the meantime, stay in the loop with the MIC community through the link in our bio.

23/03/2026

They say if you want to go fast, go alone - but to go far, go together! Last Friday, our new Cremorne office was electric as 50 female founders gathered for "Her TikTok Playbook", an exclusive MIC event.

With a waitlist of 100+ more, it’s clear: Australian female-led businesses are an unstoppable force. Our expert speakers showed why TikTok is no longer just an "app for kids" (the average user is now 33) and shared how real, authentic storytelling helps businesses grow.

They ALSO broke down the building blocks of a viral TikTok post, from showcasing your product in use, to creating content that connects. Don’t get left on the waitlist for our next event.

Join MIC Business Club for early access to founder-focused events, tools and resources. CTA: Join here: https://share.hsforms.com/1bur3RYECTHSvNhZckKZNkgnmdr8





20/03/2026

Social media shouldn't feel like a full-time job on top of your actual job! 🤯

We’ve seen so many talented founders get overwhelmed by the "post every day" pressure. We’re here to help you simplify.

Swipe through to see our Digital Mentor's advice for a better, faster, and more engaging social strategy. 📲

🔗 GET THE GUIDE: Stop staring at a blank screen. Join our mailing list for the MIC guide to Content Planning.

https://share-ap1.hsforms.com/2l9MWneevR5qk2iT4htAMugnmdr8

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Alphington, VIC

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Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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