Eris Strategy

18/08/2026

The implications for these trends are enormous. With growing economic and technological uncertainty, Gen Z will face incredible challenges that previous generations did not.

Description This infographic compares the experiences of three LSAY cohorts at age 25, surveyed in 2013, 2019 and 2025. It explores changes in study, work, health and wellbeing, and living arrangements. Related items Infographic Generation Z at school Infographic Generation Z: life at 17 Infographic...

10/05/2026

10/05/2026

Our series on the basics of market research continues. Learn how quantitative research differs from qualitative research, the main methods used, and how businesses apply it to make evidence-based decisions.

Quantitative research uses numerical data to measure attitudes, behaviours and market trends. Learn how it differs from qualitative research, the main methods used, and how businesses apply it to make evidence-based decisions.

06/05/2026

Discover how qualitative research uncovers the 'why' behind actions, providing deep insights into consumer attitudes and beliefs with our latest guide.

Discover how qualitative research uncovers the 'why' behind actions, providing deep insights into consumer attitudes and beliefs.

26/04/2026

Market Research Brief: Essential Steps to Success

Unlock effective insights with a clear market research brief. Discover how to avoid common pitfalls in your research projects.

https://erisstrategy.com.au/how-to-write-a-market-research-brief-template-examples-and-best-practice/