Eris Strategy

10/05/2026

10/05/2026

Our series on the basics of market research continues. Learn how quantitative research differs from qualitative research, the main methods used, and how businesses apply it to make evidence-based decisions.

Quantitative research uses numerical data to measure attitudes, behaviours and market trends. Learn how it differs from qualitative research, the main methods used, and how businesses apply it to make evidence-based decisions.

06/05/2026

Discover how qualitative research uncovers the 'why' behind actions, providing deep insights into consumer attitudes and beliefs with our latest guide.

Discover how qualitative research uncovers the 'why' behind actions, providing deep insights into consumer attitudes and beliefs.

26/04/2026

Market Research Brief: Essential Steps to Success

Unlock effective insights with a clear market research brief. Discover how to avoid common pitfalls in your research projects.

https://erisstrategy.com.au/how-to-write-a-market-research-brief-template-examples-and-best-practice/

19/08/2025

One of the most common questions we are asked in designing surveys and research is how many people we need to interview. Our short guide explains the key things you need to consider (Hint: Bigger is not always better). https://erisstrategy.com.au/how-many-people-do-you-really-need-for-a-survey/

02/06/2025

Our recent article in The Research Societies 'Illuminate Managzine' provides an easy guide to synthetic data; what it is, how to use it, and why it can't replace real human insights (depite the hype).

17/11/2024

Nothing is more important in understanding your market than knowing what is important to them! Our short guide will outline the main ways you can uncover what is important in a survey.
https://erisstrategy.com.au/how-do-you-measure-importance/

14/11/2024

We love using Kano Analysis to help clients understand what is important to the customers and what to change to make a real impact.

What is Kano analysis and how do you use it? Kano Analysis is a tool that helps you understand how changes in your service and product offering drive increased interest and satisfaction. Our guide to the Kano Analysis model will show you how this tool can help your organisation better understand how...

28/09/2024

From questions that were once given little thought, we have worked with clients to put together a simple guide on what to ask and why. Helping you to make your research more inclusive, accurate and insightful.

This guide will help you to confidently ask survey questions about gender, s*x or s*xuality in your research that are inclusive and uncover the insights you need.

13/03/2020

If you dismiss COVID-19 toilet paper hoarding as a social media frenzy, you don’t understand . Instead, this extreme behaviour can reveal deep into why we buy.

https://erisstrategy.com.au/the-consumer-behaviour-of-toilet-paper-hoarding/