Digital Hitmen

Call Directions Website Contact the business

Digital Hitmen SEO | SEM | PPC | Web design
🏆 Drive real results through search engine marketing with the most award-winning SEM agency in Perth.

🏆 We’re Perth’s most award-winning SEM agency, recognised by global institutions including Search Engine Land, Global Search Awards, and the Global Digital Excellence Awards for our excellence in search marketing. At Digital Hitmen, we specialise in SEO, SEM, web design, and paid advertising on Google and Facebook, helping businesses reach their full online potential through strategies that deliver measurable growth. When you partner with us, you get direct access to your SEM specialist — not an account manager — ensuring nothing gets lost in translation. We start with a 6-month performance sprint to build traction, followed by a flexible month-to-month partnership you can pause or cancel anytime. With decades of experience and a skilled team of creatives, strategists, and analysts, we’re your partners in achieving lasting online success.

06/10/2026

The more content AI writes, the more Google rewards businesses that can prove a human was there.

That's the shift in 2026. As AI content floods the internet, real experience becomes the scarce asset, and Google and AI platforms are hunting for clear indicators of trust: Experience, Expertise, Authoritativeness, Trustworthiness. E-E-A-T.

SEO is no longer just technical. It's reputational.

So the question isn't "are we ranking?" It's "are we the authority that AI trusts?"

We break down exactly what to do about it in our latest YouTube video. Link in the comments.

What's the strongest proof of human experience on your website right now? Tell us below.

We've been training our team on AI from day one. Today was the next chapter.Miguel led our latest session, this time on ...
06/10/2026

We've been training our team on AI from day one. Today was the next chapter.

Miguel led our latest session, this time on the agentic system we're rolling out across the agency. It puts AI to work at a larger scale, built around keeping your business safe.

Continuous learning is one of our core values. We call it Adaptability in Motion, and it's how we keep our clients at the forefront of digital marketing. More modules to come.

What would you want to know about how your agency uses AI?

01/10/2026

Some good news. Digital Hitmen just won Best Local Campaign (SEO): Small at the Global Search Awards 2026, our second win at these awards.

The campaign was for Physio Pro, a Perth physio clinic with locations in Floreat and Como. The big networks owned the broad searches. So we focused on the ones that fill appointment books: people searching for help with a specific injury, right now.

In 12 months, Google-referred patients grew 153%. The Como clinic went from 2 Google patients to 19.

Thanks to the Physio Pro team for backing us every step of the way.

Want to see how an award-winning local SEO campaign comes together? Read the full story here:
https://www.digitalhitmen.com.au/blog/global-search-awards-2026-digital-hitmen-wins-best-local-campaign/

22/09/2026

⏱️ One thing got us cited in AI answers within 48 hours.

Brad asked a client who'd already reviewed Digital Hitmen on Google to also leave one on Clutch. Two days later, that Clutch review was being cited in AI recommendations for "SEO company in Perth." Our visibility jumped.

Same customer. Same review. Different platform. Completely different result.

The lesson: AI tools don't only weight Google reviews. They weight signals from trusted, industry-relevant platforms. And the "right" platform depends on what you do.

The shortlist for the most common Australian industries:

🔹Trades and home services: Google, HiPages, ProductReview
🔹 Professional services: Google, Clutch, LinkedIn recommendations
🔹 Health and wellness: Google, HealthEngine, WhiteCoat
🔹 Restaurants and hospitality: Google, TripAdvisor, OpenTable
🔹 Retail: Google, ProductReview, Trustpilot

Not sure which platform matters for your industry? Ask ChatGPT: "What are the most trusted review platforms for [your industry] in Australia?" That gives you your starting shortlist.

Then pick 2 or 3, set up a profile, and ask 3 satisfied clients to leave a review. Watch what happens in ChatGPT, Perplexity, and Google AI Overviews over the following weeks.

Save this for your next 20-minute admin block.

More clips from Brad Russell's workshop with the Fremantle Chamber of Commerce coming over the next few weeks. Follow Digital Hitmen so you don't miss them.

17/09/2026

Two 5-star reviews. Same rating. One moves your rankings. One does nothing.

Here's the difference.

Weak review (does nothing):
"Great service. Highly recommend."

Strong review (does actual work):
"Sam repaired our hot water system in Attadale within 90 minutes on a Sunday night. Fair price, walked us through exactly what went wrong, no surprise charges. Would use again in a heartbeat."

Same star rating. Completely different signals to Google and AI.

The old way of asking for reviews doesn't cut it anymore. "Would you mind leaving us a review?" gets you the weak version above.

Brad's rule: give the customer three things to mention.

The specific service or result
The suburb or area you worked in
What made their experience good

If someone from your team is named on your website, even better. Google trusts reviews that mention real, verifiable people more than generic ones.

➡️ Copy this next time you send a review request:

"Thanks so much for choosing us. Would you mind leaving a Google review? If you can, please mention what we did for you, your suburb or area, and what made your experience good. The specific detail helps other locals find us. Here's the link: [link]"

That's the difference between reviews that sit there looking nice and reviews that actually work for your business.

Save this for your next customer follow-up.

More clips from Brad Russell's workshop with the Fremantle Chamber of Commerce coming over the next few weeks. Follow Digital Hitmen so you don't miss them.

15/09/2026

The most expensive words on any homepage: "Welcome to [Business Name]."

They tell a stranger nothing. They cost you the customers who bounce in 10 seconds.

💻 Brad calls it the Stranger Test.

Open your website in a new tab, count to 10, then ask: could someone who's never heard of your business figure out what you do and why they should choose you?

If no, here's the formula that fixes 90% of homepage openings:

Line 1: What you do (specifically)
Line 2: Who you do it for (specifically)
Line 3: Why you're worth choosing (specifically)

Weak version:
"Welcome to Coastal Physio. We're passionate about helping our patients achieve their health goals."

Strong version:
"Sports physio for runners and cyclists in Fremantle. Same-day appointments online. Direct claims via Medicare and private health."

Same business. Different outcomes.

Try the test on your own homepage today. Comment with what you changed.

More clips from Brad's workshop with the Fremantle Chamber of Commerce coming over the next few weeks. Follow Digital Hitmen so you don't miss them.

25/08/2026

"My website traffic dropped 40% this year and my business is doing better than ever."⁠
⁠
A client told me that last month. Sounds like a paradox. It's not.⁠
⁠
Here's what's happening. Google and AI tools are answering more questions directly, so fewer people click through. But if your business is being cited in those answers, you're still winning. You're just winning differently.⁠
⁠
The old metric was website clicks. The new metric is how often you get mentioned, cited, and recommended across the places customers are actually looking.⁠
⁠
Which means the question changes. Instead of asking "how much traffic am I getting?", ask:⁠
⁠
1. Am I being cited in AI Overviews for my top queries?⁠
2. Am I named when someone asks ChatGPT for the best [my category] in my area?⁠
3. Are my reviews being surfaced when people search my industry?⁠
4. Am I mentioned in the third-party content Google trusts?⁠
⁠
If the answer is yes, your traffic drop is a symptom of the shift, not a problem to fix.⁠
⁠
If no, that's where the work is now.⁠
⁠
💾 Save this for your next planning session.⁠
⁠
More clips from Brad Russell's workshop with the Fremantle Chamber of Commerce coming over the next few weeks. Follow so you don't miss them.⁠
⁠
⁠

24/08/2026

Optimising only for Google rankings? You're playing a 2015 game.

Your customers aren't. Before they contact you, they're checking 5 or 6 different places: Google, Google Maps, reviews, ChatGPT, Perplexity, sometimes Instagram or LinkedIn for a look at who's behind the business.

Miss any one of those and you drop out of the shortlist without ever knowing it.

📱 Try this today. The 6-place visibility check:

1. Google your business name
2. Search your top service in Google Maps
3. Search your business name + "reviews"
4. Ask ChatGPT for the best [your category] in [your suburb]
5. Ask Perplexity the same question
6. Check your most active social profile

Note where you show up strong, where you're weak, and where you're invisible. The weak spots are where your next hour of SEO work should go.

💾 Save this to work through when you've got 10 minutes.

More clips from Brad Russell's workshop with the Fremantle Chamber of Commerce coming over the next few weeks. Follow so you don't miss them.

22/07/2026

Massive thanks to everyone who came along to "SEO in the Age of AI" at the Fremantle Chamber of Commerce last week.

The room was full, and the questions were sharp. Exactly what you hope for from a session like this.

Special thanks to the Fremantle Chamber team for hosting. Genuinely one of the best local business communities in Perth.

For everyone who messaged saying they wanted to be there but couldn't make it, we got quite a few of you, and we hear you. Rather than squeezing in another live session right away, we're releasing the main takeaways from the workshop over the next few weeks.

Short, practical, no filler.

What's coming:

• Why rankings aren't the whole game anymore
• The "stranger test" for your website
• How to get reviews that actually help you
• The places AI tools are reading, and how to get mentioned there
• The free tools that do most of the work

Follow along here for the highlights, or subscribe to The Digital Dispatch (link in comments) for your weekly marketing & AI brief.

More soon.

Brad Russell
Fremantle Chamber of Commerce

We're finalists. Four times over.Digital Hitmen has been shortlisted at the Global Search Awards 2026, picking up four f...
15/07/2026

We're finalists. Four times over.

Digital Hitmen has been shortlisted at the Global Search Awards 2026, picking up four finalist placements across health and local SEO. Both nominated clients, For Eyes Optometrist and Physio Pro, trusted us to get them found by the right people.

The nominations:

👁️ Best Use of Search, Health (Small): For Eyes Optometrist, Eyecare SEO Done With Clinical Precision
💪🏼 Best Use of Search, Health (Small): Physio Pro, Turning Queries into Care
👓 Best Local Campaign SEO (Small): For Eyes Optometrist, Outfocusing Local Optometry Giants
🦵🏼 Best Local Campaign SEO (Small): Physio Pro, From Zero to Google Hero

This is what we care about. Smart strategy. Precise ex*****on. Growth you can measure. Campaigns that connect real businesses with the people searching for them.

Healthcare SEO isn't easy. You're not just chasing rankings, you're building trust and matching people with the right provider at the right moment. That's the bar these campaigns had to clear, and we're proud of what our clients achieved.

Small Perth agency, global standard.

Read the full story 👉 https://www.digitalhitmen.com.au/blog/global-search-awards-2026-digital-hitmen-earns-four-shortlists/

Address

1/11 Hislop Road
Attadale, WA
6156

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm
Saturday 9am - 5pm

Telephone

+611300615252

Website

Alerts

Be the first to know and let us send you an email when Digital Hitmen posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Digital Hitmen:

Shortcuts

Share

Category