28/02/2026
Are local directory ads more effective with or without images?
Online directory ads with images are significantly more effective than those with text only. Research indicates that users are 60% more willing to consider local search results that include images, and 23% more likely to contact a business that showcases an image.
The effectiveness of visuals is driven by several key performance metrics and psychological factors:
Key Performance Benefits of including compelling images:
Higher Engagement: Listings with photos and videos are more visually appealing and informative, helping small businesses stand out.
Increased Visibility: Content featuring compelling images averages 94% more total views than content without.
Improved Click-Through Rates:
Ads with product photos perform approximately 2x better than those with only conceptual graphics.
Including even a single image can automatically increase Click through rates by an average of 42%.
For help promoting your business & to connect with more local customers, we can help.
www.shellharboursearch.com.au
www.wollongongsearch.com.au