Grace & co creative

Grace & co creative innovative, award-winning design and creative consultancy. Drawing from over 15 years of experience in the creative industry and working with local, national

Lewis Willian brand mark 2016. Client Crisp Scooters.⁣⁣Project outline: Create a brand extension, show brand actively su...
18/03/2022

Lewis Willian brand mark 2016. Client Crisp Scooters.⁣
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Project outline: Create a brand extension, show brand actively supporting a community that involves the customer base and get them excited about being a part of the lifestyle.⁣
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Mercure Ballarat ‘Meet in Ballarat’ project.⁣⁣Discovery session⁣Lead Generating Website ⁣SEO strategy⁣Online advertising...
15/10/2021

Mercure Ballarat ‘Meet in Ballarat’ project.⁣
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Discovery session⁣
Lead Generating Website ⁣
SEO strategy⁣
Online advertising⁣
⁣
Every digital marketing strategy needs a starting point. This can be simple statements used to measure everything against. This is expanded upon, tested and evolved over time but this process needs a good foundation.⁣
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Whats your businesses digital marketing strategy starting point?⁣
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Client: Wheels and Motion, online retailer.⁣⁣After a lackluster 6 months the Wheels and Motion brand and website were in...
22/09/2021

Client: Wheels and Motion, online retailer.⁣
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After a lackluster 6 months the Wheels and Motion brand and website were in need of direction and to find a captive audience.⁣
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Project 6 month Roadmap:⁣
Discovery session⁣
Awareness campaign in Instagram⁣
Branding system⁣
Ecommerce optimising⁣
SEO strategy⁣
Online advertising⁣
Email campaigns⁣
⁣
RESULTS SO FAR:⁣
Revenue⁣
+2,324.71%⁣
Ecommerce Conversion Rate⁣
+106.22%⁣
Transactions⁣
+823.08%⁣
Users⁣
+344.12%⁣
⁣
Want to see the full case study? Click our website link in bio and hit up the contact page.⁣
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Open Source Industry Australia UI design.⁣⁣Lets talk above the fold design. The top section of a website - the part that...
08/09/2021

Open Source Industry Australia UI design.⁣
⁣
Lets talk above the fold design. The top section of a website - the part that’s visible without scrolling down, is called above the fold.⁣
⁣
Did you know 55% of users spend less than 15 secs looking at a web page when visiting for the first time?⁣
In other words, if you have not grabbed them within that time you may not get another chance.⁣
⁣
So how do you grab them?⁣
Make it clear⁣
Within seconds of seeing your website, a user should know the following:⁣
What does your site offer?⁣
Why they should care?⁣
How to proceed?⁣
The first piece of your page users will see is⁣
your focal point.⁣
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Wonderlust, booklover festival branding, poster and festival program. ⁣⁣Traditional marketing is still incredibly effect...
07/09/2021

Wonderlust, booklover festival branding, poster and festival program. ⁣
⁣
Traditional marketing is still incredibly effective at delivering a message to an audience. ⁣
⁣

You can't do everything. There are so many moving parts to consider when working with brands and business marketing. It'...
03/09/2021

You can't do everything. There are so many moving parts to consider when working with brands and business marketing. It's easy to become overwhelmed and unproductive. What are the activities that have the biggest impact on your business? What moves the needle closer to where you want to be?⁣
⁣
Knowing this is important. Reflection is important. Getting advice is important. Work smarter with the help of a strategic plan. ⁣
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This artwork was completed for a recent exhibition based on the experiences of building a business.⁣
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Ben Thomas Branding, Grit Scooters. Working with influences is a big part of the marketing strategy both online and offl...
30/08/2021

Ben Thomas Branding, Grit Scooters.

Working with influences is a big part of the marketing strategy both online and offline for the brand.

Collaborating with influences can lead to great partnerships and super effective unique content.

How could you use influences as a part of your digital strategy?

Visione business digital strategy 2021 covering full customer cycle:⁣Awareness⁣Points of difference⁣Value proposition⁣Le...
26/08/2021

Visione business digital strategy 2021 covering full customer cycle:⁣
Awareness⁣
Points of difference⁣
Value proposition⁣
Leads generation⁣
Call to actions⁣
⁣
A digital strategy keeps your website working for your business.⁣
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How can visual design evoke feeling? First you need to know your audience. If you know who it's for you can find the ri...
06/08/2021

How can visual design evoke feeling? First you need to know your audience. If you know who it's for you can find the right emotions to evoke. ⁣⁣⁣⁣

Your brand is the visual evidence of your hard work and what your business stands for. You should be proud to show it of...
14/05/2021

Your brand is the visual evidence of your hard work and what your business stands for. You should be proud to show it off.⁣
⁣
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It's been a hell of a week here at Grace & co. Lots of great conversations with awesome existing clients, one new clien...
06/02/2021

It's been a hell of a week here at Grace & co. Lots of great conversations with awesome existing clients, one new client joining us and also started talks with potential new partners.⁣
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A lot can happen in a week, this one has shown us the promise and potential of the coming year. But for now, it's time to switch off and reset ready to start again next week.⁣
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