MC&Co Trend

Trend Intelligence for Confident Aesthetic & Commercial Decisions

31/07/2026

The consumer doesn't know what they want yet. That has never been their job.

Nobody asked for an iPhone. The businesses that win won't be the ones waiting for their customers to tell them.

With John Eussen - full episode dropping soon.

12/06/2026

Our top 5 most-read blogs are here.

From structured calm to warmer coastal palettes and the evolution of mid-century style, these are the design insights our audience kept coming back to.

Looking for clarity on what’s next?

Read our articles: https://bit.ly/4uqrIXN

28/05/2026

Trend forecasting is not disappearing, but its value is shifting. In a market flooded with reports, visuals and AI-generated directions, the advantage is no longer in producing more. It is knowing what to act on, what to ignore and when to move. Read Michael Cleghorn’s full article on the MC&Co Trend Journal: https://sl1nk.com/yagtb28

15/05/2026

Colour is returning.
Through structure, not noise.
Ningbo Dibao by Richard Rogers and Vincent Van Duysen feels like a very clear directional signal for where premium interiors are heading next.
Full analysis now live on the MC&Co Trend Journal.

https://sl1nk.com/l57h5xr

09/05/2026

The opportunity isn’t in new categories, but in how existing ones are reworked. Familiar formats remain, but colour, surface treatment, and material contrast are creating clearer differentiation across product. From accessories and tabletop through to larger pieces, this shift allows for faster movement and extension across price points. Read the full forecast to explore the commercial perspective behind Acid Cottage. Link in bio.

08/05/2026

Most product ranges don’t fail at inspiration.
They fail after it.
Ideas are everywhere, but without structure, they don’t translate into coherent assortments.
This is where inconsistency begins.
Part 1 of a series exploring how inspiration becomes product.

Read the full article: https://bit.ly/4d2N4p3

07/05/2026

Some interiors feel different the moment you see them, not because they’re new, but because they’re pushed further. Familiar elements carry more colour, more pattern, and more personality, creating spaces that feel more immediate and defined. Acid Cottage captures this direction. Read the full article to explore more. Link in bio.

06/05/2026

The opportunity isn’t in new categories, but in how existing ones are being reworked. Familiar formats remain, but surface treatment, colour, and material contrast are doing more of the work. This allows products to differentiate while extending across price points, from entry-level accessories through to statement pieces. Read the full forecast to see how this translates across interiors and product. Link in bio.

04/05/2026

Material is doing more in this direction. Timber, stone, and woven textures ground the space, while gloss finishes and synthetic surfaces sharpen it. This contrast creates a more defined outcome. At the same time, smaller objects like tabletop, accessories, and kitchenware are carrying more of the identity, driven by colour, form, and iconography. These categories move faster and open up clear commercial opportunity. Read the full forecast to see how this applies across interiors and product.

Explore the forecast: https://bit.ly/48AeqQD

30/04/2026

Some interiors feel more engaging, not because they’re new, but because they’re being pushed further. Familiar elements like florals, gingham, and timber remain, but with more concentrated colour, structured pattern, and stronger material contrast. Acid Cottage captures this shift, showing how familiar formats can feel more expressive and defined.

Explore the full article to see how this translates across interiors and product:
https://bit.ly/3QRbx7R

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