Luna Nameplate Industries - LNI

Luna Nameplate Industries - LNI For over 50 years our expertise and services have grown to the point where we make and supply Australia’s largest range of product branding solutions.

Luna Nameplate Industries (LNI) was established in Melbourne in 1970 as a manufacturing screen printer specialising in light gauge decorative metal work. We quickly established ourselves as Tier 1 suppliers to Toyota and GM Holden with other automotive companies following suit. Current automotive customers include Hyundai, Kia, Nissan, Mercedes-Benz, BMW/Mini, Volvo/Mack trucks, Kenworth, Subaru a

nd Mitsubishi. Over the years our expertise and services have grown to the point where we make and supply Australia’s largest range of product branding solutions. All manufacturing takes in place in our purpose built facility located in Bayswater North, Melbourne. Our products include Lenscal (domed) badges, self-adhesive labels and decals, metal nameplates, premium decorative nameplates, graphic panels and two 3D chrome badge technologies, LunaKrome and VIG. Other capabilities offered to the market include graphic design, CAD, tool making, 3D printing and product testing and validation. All facets of our business are certified to and operate in accordance with IATF/TS 16949, ISO 9001 and ISO 14001 Quality Accreditations.

A PREMIUM BADGE PLACED INCONSISTENTLY STOPS LOOKING PREMIUM. The finish may be correct. The colour may match the brand. ...
11/09/2026

A PREMIUM BADGE PLACED INCONSISTENTLY STOPS LOOKING PREMIUM.

The finish may be correct. The colour may match the brand. The adhesive may be suitable for the vehicle's surface.

However, if the position changes from one unit to the next, the finished product can still appear inconsistent.

One badge sits slightly higher. Another is closer to the panel edge. A third is applied at a different angle.

For assembly and quality teams, the application method is therefore part of the component specification.

LNI badge programs can include prototypes and disposable fitting templates. These templates can carry positioning information, part numbers, barcodes and application instructions to help operators place the badge consistently.

The badge is only one part of the result.

The surface, adhesive, alignment method and application process all affect how it appears on every finished unit. Specify the position and application controls alongside the badge’s colour, finish and adhesive.

LNI’s LunaKrome 3D badge capabilities:
https://ap1.hubs.ly/H01kDJh0

LunaKrome™ is our premium chrome badge technology; flexible and in various finishes, validated to all applicable automotive exterior specifications

SCREEN PRINTING IS EASY TO UNDERESTIMATE BECAUSE MUCH OF THE SKILL IS HIDDEN BEFORE THE FIRST PRODUCTION PRINT. The fini...
08/09/2026

SCREEN PRINTING IS EASY TO UNDERESTIMATE BECAUSE MUCH OF THE SKILL IS HIDDEN BEFORE THE FIRST PRODUCTION PRINT.

The finished image depends on a series of connected decisions:

- Mesh selection
- Stencil exposure
- Ink viscosity
- Squeegee selection, angle and pressure
- Print speed and positioning
- Curing conditions

Each can influence colour, definition, opacity, adhesion and durability.

Depending on the ink, substrate and application, screen printing can also apply a thicker ink deposit than many digital processes. This can support strong opacity and performance in demanding applications.
That matters when a small label, panel or nameplate must remain consistent across an ongoing production run.

Modern machinery supports the process, but the equipment list alone does not control the result.

Process knowledge and operator judgement do.

When assessing a manufacturing supplier, look beyond the machinery. Ask how the process is controlled from the first print to the last.

Read about the skills behind screen printing:
https://ap1.hubs.ly/H01kDFH0

Producing durable labels & nameplates requires a deep understanding of materials, inks, adhesives, & production methods. LNI - when your brand matters.

A SMALL LABEL CAN HOLD UP A HIGH-VALUE SHIPMENT. Labels may represent only a small part of the finished product.They oft...
03/09/2026

A SMALL LABEL CAN HOLD UP A HIGH-VALUE SHIPMENT.

Labels may represent only a small part of the finished product.

They often receive little attention until the last pack is opened.
Without the correct label, a product may be missing a compliance marking, operating instruction, serial number or required piece of branding.

Most manufacturing work may be complete, but the finished unit may still not be ready to ship.

For procurement, production-planning and supply-chain teams, the component’s replenishment process therefore matters as much as its physical specification.

LNI has written about including practical packaging information, such as product identity, packed quantity, and reorder contact details.

Products can also be supplied in labelled quantities, individual packs or arrangements designed around just-in-time and Kanban production systems.

For every repeat component, define its pack quantity, identification method and replenishment process before the first production run. A label's value isn't determined by its size. It is determined by what happens when it is unavailable.

Read about the overlooked stock-control problem:
https://ap1.hubs.ly/H01kDGw0

Reordering your products is made simple by LNI. Every product shipped includes the quantity inside the bag, and reorder contact details. Contact LNI today

A MACHINE CAN BE MECHANICALLY SOUND AND STILL BECOME DIFFICULT TO OPERATE IF ITS INTERFACE HAS FAILED. The switches may ...
01/09/2026

A MACHINE CAN BE MECHANICALLY SOUND AND STILL BECOME DIFFICULT TO OPERATE IF ITS INTERFACE HAS FAILED.

The switches may work. The electronics may perform correctly. However, the printed instructions are scratched, the button labels are difficult to read or the display window has become damaged.

A graphic panel is not simply a decorative cover.

For equipment manufacturers and industrial designers, it can be a functional part of the user interface - identifying controls, communicating instructions, providing display windows and protecting critical information.

One durability option is to reverse-print the graphic onto the back of clear polycarbonate or polyester. The user views the information through the material while the printed image remains protected behind it.

LNI graphic panels can also incorporate clear or diffused LED windows, display windows, embossed buttons, holes, cut-outs, and custom shapes. When users depend on a panel to operate equipment correctly, it should be specified with the same care as the controls behind it.

LNI graphic-panel capabilities:
https://ap1.hubs.ly/H01kDGg0

Graphic Panels from LNI - the most affordable way to lift look & functionality of devices with mechanical switching. Extremely durable as well as decorative

WHAT TO INCLUDE IN A PRODUCT-BRANDING BRIEFNeed a badge, nameplate, label or graphic component?A clearer initial brief c...
27/08/2026

WHAT TO INCLUDE IN A PRODUCT-BRANDING BRIEF

Need a badge, nameplate, label or graphic component?
A clearer initial brief can help your supplier recommend the right solution faster.

Include as much of the following information as possible

⚪ Application:
Where will the component be used?

⚪ Surface:
What material, coating or texture will it be applied to?

⚪ Environment:
Will it face UV, heat, moisture, abrasion, chemicals or cleaning products?

⚪ Dimensions:
What size and shape are required?

⚪ Quantity:
Is it a prototype, initial production run or ongoing program?
Artwork:
Is approved artwork available, or is artwork support required?

⚪ Finish:
Should the result appear metallic, dimensional, matte, gloss, textured or printed?

⚪ Timing:
When is the component needed for production?

A good supplier will still ask questions.
But a detailed brief creates a stronger starting point for technical advice, accurate quoting and a fit-for-purpose result.

Read LNI’s expert project checklist:
https://ap1.hubs.ly/H017Tvr0

We’ve put together this expert 6-point checklist below, to guide you through the key considerations. Commercial product branding by LNI. Australian made.

24/08/2026

WHY AUSTRALIAN MANUFACTURING MATTERS

Choosing an Australian manufacturer is not only about where a product is made.

For commercial and industrial projects, local manufacturing can also provide practical advantages:
• Easier technical communication
• Faster discussion of design changes
• Access to physical samples
• Greater visibility over production
• Support when an application becomes complicated
• More responsive repeat-order management

This can be particularly valuable when badges, labels, graphics or nameplates form part of an ongoing production program.
A product may need to be adjusted because a material changes, a new model is introduced or the operating environment is different from the original brief.

Being able to speak directly with the people involved in artwork, technical specification, manufacturing and quality control can make those changes easier to manage.

LNI has been manufacturing in Melbourne since 1970.
Visit https://ap1.hubs.ly/H017T060 to know more about LNI’s Australian manufacturing.

20/08/2026

QUALITY IS MORE THAN A FINAL INSPECTION

Quality cannot be added to a product at the end of manufacturing.
It must be built into the process.

For badges, labels and nameplates, quality may involve:
• Confirming the correct material
• Checking artwork and dimensions
• Controlling colour consistency
• Verifying print registration
• Testing adhesion
• Inspecting finishes
• Maintaining repeatability between orders
• Recording specifications for future production runs

This becomes especially important for OEMs and manufacturers that need the same branding component supplied consistently over many years.

A component that changes unexpectedly can affect assembly, compliance and the appearance of the finished product.

The role of a quality department is not simply to find faults.
It is to establish processes that reduce the likelihood of those faults occurring in the first place.

Learn more about LNI’s Quality Department:
https://ap1.hubs.ly/H017Tvs0

VEHICLE GRAPHIC KITS SHOULD BE DESIGNED AS PART OF THE PRODUCTVehicle graphic kits are not simply decoration added at th...
18/08/2026

VEHICLE GRAPHIC KITS SHOULD BE DESIGNED AS PART OF THE PRODUCT

Vehicle graphic kits are not simply decoration added at the end of production. They are part of the product’s identity.

A well-designed graphic kit can help:
• Differentiate models and product ranges
• Reinforce brand recognition
• Support premium positioning
• Create consistency across multiple units
• Improve the overall appearance of the finished product

But good vehicle graphics must do more than look effective in a design file. They also need to work across real products, materials and production environments.

That means considering:
• Panel shapes and contours
• Surface type and texture
• Application tolerances
• Alignment between components
• Outdoor exposure and cleaning
• Repeatability across production runs

A graphic kit that looks good but is difficult to apply, inconsistent between units or unsuitable for the operating environment can create problems on the production line and in the field.

The strongest vehicle graphic kits combine design, materials and application engineering from the beginning.

That is how graphics become a reliable part of the product, not an afterthought.

Read why vehicle graphics can fail:
https://ap1.hubs.ly/H017T9R0

ARTWORK THAT CAN ACTUALLY BE MANUFACTUREDA design can look excellent on a computer screen but still create problems in p...
13/08/2026

ARTWORK THAT CAN ACTUALLY BE MANUFACTURED

A design can look excellent on a computer screen but still create problems in production.

Very fine lines may disappear. Small text may become difficult to read.
Colours may change when transferred to a different material or production process.

A complex shape may be difficult to cut, register or apply consistently.
This is where production-ready artwork matters.

Before manufacturing begins, artwork should be reviewed for:
• Minimum text and line sizes
• Colour requirements
• Material limitations
• Cutting tolerances
• Bleeds and borders
• Application orientation
• Repeatability across a production run

The goal is not to compromise the design.
It is to translate the design into something that can be produced accurately and consistently.

LNI’s Art Department helps bridge the gap between a creative concept and a manufacturable branding component.

Learn more about LNI’s Art Department:
https://ap1.hubs.ly/H017Tw50

LNI Art Department, being in-house, is a great benefit to customers, as it does not rely on outsourced/client-supplied artwork. Contact LNI.

WHY SURFACE TESTING MATTERSAn adhesive that works perfectly on one surface may fail completely on another.Even when two ...
10/08/2026

WHY SURFACE TESTING MATTERS

An adhesive that works perfectly on one surface may fail completely on another.
Even when two surfaces look similar, they may behave very differently.
Consider powder-coated metal.
Its texture, coating chemistry and surface energy can vary between suppliers, colours, finishes and production batches.
The same applies to plastics, painted components and composite materials.
That is why adhesive selection should not be based only on a general description such as “metal” or “plastic”.

Useful testing considers:
• The actual production surface
• Cleaning and preparation methods
• Application temperature
• Pressure and dwell time
• Heat, moisture and chemical exposure
• How the product will be handled in the field

Testing the real combination of label, adhesive, surface and environment can prevent expensive failures later.
The smallest component can become a major problem when hundreds, or thousands, of units are already in production.

Learn how LNI tests products for durability:
https://ap1.hubs.ly/H017T8X0

Product testing for durability is the foundation of LNI's reputation in nameplates, badges & labels. Learn about their two important testing methods here.

Address

27-29 Turbo Drive
Bayswater North, VIC
3153

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+61397214200

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