Alison Lloyd Marketing Consultancy

12/03/2022

I’ve properly made the move now 😊

After a period of consulting to Billson’s I am pleased to have joined the business in a full-time capacity as Marketing Manager. I lead an incredible team of really energetic and clever marketing professionals and work within a great company culture. We have some super-exciting projects on the go!

It was a hard decision to leave my consulting work and all the opportunities that has offered me. I’ll continue to be a passionate advocate for economic development and innovation in our region, and I’ll continue contributing to brilliant food and drink experiences for visitors. Just wearing a different hat these days!

I’m so grateful for all the clients I’ve worked with and networks you’ve helped me build since moving here. See you for a chocolate whiskey in Beechworth sometime soon 🥃

24/02/2022

‘There's always one know-it-all on a winery tour. The woman in question sips from her glass of fresh-from-the-barrel red, then holds it up to the light. ‘It’s very purple,’ she announces. ‘I’m getting notes of eucalyptus and green hay.’ Then she points to the wine-coloured stain on the wooden slats of the barrel we’re sampling. ‘Is that a sign of oxidation?’ she asks. ‘No,’ replies vineyard owner Fred Pizzini, not missing a beat. ‘That would be a sign the barrel leaks.

James Litston sips his way through King Valley, sampling fizz from Pizzini Wines and Dal Zotto Wines. He says it's the region's 'unpretentious hospitality' that sets it apart from others.

30/11/2021

So happy for my friends at Tu Vietnamese Street Food getting a guernsey in the Good Food Guide. Much deserved! 👏🏻👏🏻

27/11/2021

If anything is going to convince you of the need for professional headshots, it’s a moment like this, when all of a sudden you’re in the national news! 😅

It's predicted to be one of the biggest summers the Victorian high country has ever seen, but chronic staff shortages have local businesses calling for workers from Melbourne.

11/11/2021

This was this morning’s job - early morning call to support an outside broadcast for our client Milawa Cheese Company.

In a really short timeframe we helped find the right location, ironed out technical requirements and lined up a listener breaky. Brilliant to be featured, thanks to Tourism North East, Visit Melbourne and 3AW Melbourne - 693AM.

We're broadcasting from Milawa Cheese Company in the beautiful King Valley this morning, thanks to Visit Melbourne.

It's glorious up here — come see it for yourself!

29/10/2021

Doesn't that look like a good idea?

Last year I helped Jones Winery & Vineyard reconsider their cellar door offering, implementing some casual options for drop-in dining. Because with a great spot and great wine, you'd want to hang around for a bit!

I'm so happy that they have the opportunity to implement now. Wishing everyone a very successful long weekend!

If you're visiting us and feeling peckish, you can now enjoy our Cellar Door Menu.
Available the days restaurant is open the menu includes:
🍴 Freshly shucked oysters
🍴 Charcuterie and cheese platter
🍴 Croque Monsieur
🍴 Marinated Gooramadda Olives
🍴 Desserts

Covid guidelines apply and bookings for your Cellar Door Experience are recommended.

24/10/2021

I’m glad to be aboard this crazy ride. Moving at speed, driven by respect for people, craft and community. It’s all the things I love, and I’m glad to contribute.

☀️ What a dazzling day! 🍹

🎡 The week ahead is going to be crazy & awesome. We have our jobs fair on Wednesday, we’re launching two new products & we get to welcome our Melbourne friends back from Friday night. 💃🏻

27/09/2021

It is just magnificent to work with Julianne at Studio Golden. She brings the technical skills and know-how, we develop a deep understanding of strategy and audience, and - by this process of collaboration - all our content dreams come true!

We shot this vid on Sunday, as part of the relaunch I'm working on for Alfred's Peculiar Gin.

26/07/2021

Milawa Cheese Company are just about to send out the second of their bi-monthly Cheese Club subscriptions. I've worked with the team to get just the right model for their subscription service - how often, what value, what's included - and to support that with sophisticated automated communications.

Subscriptions are starting to take off in Australia; with so many more customers shopping online now, and prioritising convenience, the time is right to try this out for your business. What have you got that customers might reorder from you regularly?

Milawa Cheese Club subscription means you'll get 4 carefully selected, handmade cheese delivered direct to your door every 2 months - a mix of cow's and goat's milk, soft and hard cheeses. Club members get first access to specially-made limited release cheeses. Free shipping to Melbourne and all of....

19/07/2021

Does anyone else notice that you’re using emojis a lot more in communications at the moment?

If you’re not, you might find that your audiences are.

Emoji have become the new body language at a time when seeing someone in person is either strongly discouraged or involves having half your face covered.

12/06/2021

Aren’t we lucky to be able to day trip to a place like this?

09/06/2021

A brilliant local story featuring businesses I admire: Pasta Adele chief among them.

Watch Silvana's story in - a new ABC TV + iview documentary, celebrating and showcasing Australia’s co-operative farmers and fishers.

Watch June 15 at 9.30pm or on demand with ABC iview immediately after.

Click here to learn more about Pasta Adele , TAFCO Rural Supplies and Myrtleford Farmers Market: https://bit.ly/34U4CzE