mWords Communications

10/05/2022

👉 If one of your goals this week is to create more content, you might want to read this first.

𝗗𝗼𝗻’𝘁 𝘄𝗮𝗶𝘁 𝘁𝗼 𝗯𝗲 ‘𝗶𝗻 𝘁𝗵𝗲 𝗺𝗼𝗼𝗱' 𝘁𝗼 𝗰𝗿𝗲𝗮𝘁𝗲 𝗰𝗼𝗻𝘁𝗲𝗻𝘁, 𝗼𝗿 𝗯𝘂𝗶𝗹𝗱 𝘆𝗼𝘂𝗿 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗽𝗿𝗲𝘀𝗲𝗻𝗰𝗲.

True, creating when you are in flow feels so good.

Effortless.
Natural.
Inspired.

Yet, sometimes we find ourselves going upstream.
Against the current.

𝗪𝗲 𝗵𝗮𝘃𝗲 𝘁𝗼 𝗵𝗮𝗰𝗸 𝗼𝘂𝗿 𝗼𝘄𝗻 𝘀𝘆𝘀𝘁𝗲𝗺.
Not to prove that effort-ing and massive action are the solution.
But rather, to get back in flow.

is a powerful way to find your flow.
It helps to harmonise and balance the two hemispheres of your brain to help them work together, resulting in greater calm, clarity and productivity.

👇 But here's another fast and effective tactic you can try:

Give your current emotion a name.
Go on.
What are you feeling RIGHT NOW?

🔴 Love
🟠 Anger
🟡 Frustration
🟢 Jealousy
🔵 Joy
🟣 Excitement

etc.

Indulge yourself here.
𝗘𝘃𝗲𝗻 𝗶𝗳 𝘆𝗼𝘂 𝗰𝗼𝗻𝘀𝗶𝗱𝗲𝗿 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳 𝗮 𝗹𝗼𝗴𝗶𝗰𝗮𝗹, 𝗹𝗲𝗳𝘁 𝗯𝗿𝗮𝗶𝗻 𝘁𝗵𝗶𝗻𝗸𝗲𝗿.

As Brené Brown's research revealed in her book, 'Atlas of the Heart', there are 𝟴𝟳 𝗲𝗺𝗼𝘁𝗶𝗼𝗻𝘀 𝗮𝗻𝗱 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀 that define what it means to be human.

𝗔𝗹𝗹𝗼𝘄 𝘁𝗵𝗲 𝗲𝗺𝗼𝘁𝗶𝗼𝗻 𝘁𝗼 𝗯𝗿𝗲𝗮𝘁𝗵.
Don’t demonise it.
Every emotion has a purpose.

1️⃣ If it’s positive, go on a rampage of APPRECIATION.
List as many other words as you can think of to describe it.
(think synonyms)

2️⃣ If it’s negative, name its OPPOSITE.
Then follow step 1️⃣

There is power in naming something.
Appreciate the value of self-awareness.
Identifying the emotion puts you back in the driver's seat.
If it's a helpful emotion, you can leverage this.
If it's not, you can help it dissolve by simply noticing, rather than stifling, it.

Give it a try.
A productive, creative and flow-ful week awaits you.
And if you need help with content OR meditation, you know where to find me.
😉

Happy Monday, humans!
Megan



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🧘🏻‍♀️ MEDITATIONS:
My free weekly online meditation happens every Friday at 6.30am and 12noon. DM if you'd like more info.

💻 CONTENT STRATEGY CONSULTING:
Book a 1-2-1 content strategy consultation to help you find your content voice and create a message that aligns with your values AND business goals.
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18/01/2020

𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗧𝗶𝗺𝗶𝗻𝗴
𝗣𝗮𝗿𝘁 𝟰/𝟱: Presence

So you've published a great post, that ALIGNS with your commercial goals and is TAILORED to your audience.

𝗡𝗼𝘄 𝘄𝗵𝗮𝘁?

In a word, presence.

Have you ever Googled the term 'presence'?
The key themes are:

🛑𝗧𝗵𝗲 𝘀𝘁𝗮𝘁𝗲 𝗼𝗳 𝗕𝗘𝗜𝗡𝗚 𝗦𝗢𝗠𝗘𝗪𝗛𝗘𝗥𝗘
🛑𝗕𝗲𝗶𝗻𝗴 𝗮𝘀𝗸𝗲𝗱 𝘁𝗼 𝗦𝗛𝗢𝗪 𝗨𝗣
🛑𝗬𝗢𝗨𝗥 𝗦𝗧𝗬𝗟𝗘 𝗼𝗳 𝗯𝗲𝗶𝗻𝗴 𝘁𝗵𝗲𝗿𝗲

Interestingly, there's no mention of:

❌ once you publish, the work is done
❌ someone else can pretend to be you
❌ the social media gods will take care of it

The heart of your presence is exactly that.

❤️𝗬𝗢𝗨𝗥 𝗛𝗘𝗔𝗥𝗧

No, I'm not getting fu-fu on you.

𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗽𝗿𝗲𝘀𝗲𝗻𝗰𝗲 𝗶𝘀 𝗹𝗶𝗸𝗲 𝗮 𝘀𝘄𝗶𝗺 𝗶𝗻 𝘁𝗵𝗲 𝗼𝗰𝗲𝗮𝗻 𝗼𝗻 𝗮 𝘀𝘂𝗺𝗺𝗲𝗿'𝘀 𝗱𝗮𝘆.

Your body is hot.
The water is not.

You either:
Put a toe at a time in the water, holding back even though you know the water will cool you down.
Or you can immerse yourself all at once, stick with it while your hot skin adjusts to the cool, and then... THE COOL STARTS TO WORK AND FEEL GOOD!

The moral of the story?

Real presence equals:
🛑𝗦𝗛𝗢𝗪 𝗨𝗣
🛑𝗜𝗠𝗠𝗘𝗥𝗦𝗘 𝗬𝗢𝗨𝗥𝗦𝗘𝗟𝗙
🛑𝗦𝗧𝗜𝗖𝗞 𝗪𝗜𝗧𝗛 𝗜𝗧

Follow for LinkedIn + Content insights

15/01/2020

𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗧𝗶𝗺𝗶𝗻𝗴
𝗣𝗮𝗿𝘁 𝟯/𝟱: Creation

𝗪𝗵𝗮𝘁 THINKING 𝘁𝗶𝗺𝗲 𝗱𝗼 𝘆𝗼𝘂 𝗶𝗻𝘃𝗲𝘀𝘁 𝗶𝗻 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗖𝗥𝗘𝗔𝗧𝗜𝗢𝗡?

⏰Is it 𝗦𝗣𝗢𝗡𝗧𝗔𝗡𝗘𝗢𝗨𝗦, created when and where you feel it?
⏰Is it 𝗦𝗖𝗛𝗘𝗗𝗨𝗟𝗘𝗗, created ahead to free up time?

It CAN be either.

But which approach delivers 𝗦𝗣𝗘𝗖𝗜𝗙𝗜𝗖𝗜𝗧𝗬?

You see, it's not WHEN, or with WHAT TOOL, you create your content.

𝗜𝘁'𝘀 𝘁𝗵𝗲 𝗧𝗛𝗜𝗡𝗞𝗜𝗡𝗚 𝗧𝗜𝗠𝗘 𝘁𝗵𝗮𝘁 𝗰𝗼𝘂𝗻𝘁𝘀.
⏰THINKING who you want to reach [part 1/5: cultivation]
⏰THINKING when there's prime receptivity [part 2/5: focus]
and part 3/5:
⏰THINKING what goals your creation must align with

𝗬𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗴𝗼𝗮𝗹𝘀 𝗮𝗿𝗲 𝘆𝗼𝘂𝗿 𝘁𝗿𝘂𝗲 𝗻𝗼𝗿𝘁𝗵.
They are the filter on your finger, before it hits 'publish'

🛑So next time you learn a new piece of information you feel tempted to share in a post that is UNCONNECTED and UNRELATED to your true north 𝘁𝗮𝗸𝗲 𝘀𝗼𝗺𝗲 𝘁𝗵𝗶𝗻𝗸𝗶𝗻𝗴 𝘁𝗶𝗺𝗲.

Because we all know that whilst not all of your audience engages, they notice more than you think.

𝗪𝗵𝗮𝘁 𝗱𝗼 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝘁𝗵𝗲𝗺 𝘁𝗼 𝗻𝗼𝘁𝗶𝗰𝗲 𝗺𝗼𝘀𝘁 𝗮𝗯𝗼𝘂𝘁 𝘆𝗼𝘂𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁?

Follow for LinkedIn + Content Marketing insights

12/01/2020

𝗟𝗜𝗡𝗞𝗘𝗗𝗜𝗡 𝗧𝗜𝗠𝗜𝗡𝗚
𝗣𝗮𝗿𝘁 𝟭/𝟱: Cultivation

2020 is still young... an ideal moment to look at TIMING.

🛑Not timing to join the masses
🛑Not timing to game the algorithm
🛑Not timing to piggyback a trend

𝗧𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝘀𝘁𝗲𝗽 𝘁𝗼 𝘁𝗶𝗺𝗶𝗻𝗴 𝗶𝘀 𝗖𝗨𝗟𝗧𝗜𝗩𝗔𝗧𝗜𝗢𝗡 𝗻𝗼𝘁 𝗮𝗰𝗰𝘂𝗺𝘂𝗹𝗮𝘁𝗶𝗼𝗻.

How long have you been on LinkedIn:
❓1 yr
❓3 yrs
❓5+ yrs

🛑𝗗𝘂𝗿𝗶𝗻𝗴 𝘁𝗵𝗶𝘀 𝘁𝗶𝗺𝗲, 𝘄𝗵𝗮𝘁 𝗵𝗮𝘀 𝗯𝗲𝗲𝗻 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆?

❓Maybe you have one now but not the beginning
❓Maybe you had one then your goals changed
❓Maybe you never had one [aka 'bigger is better']

𝗧𝗶𝗺𝗲 𝘁𝗼 𝘁𝗮𝗸𝗲 1️⃣𝘀𝘁𝗲𝗽 𝗯𝗮𝗰𝗸, 𝘁𝗼 𝘁𝗮𝗸𝗲 2️⃣𝘀𝘁𝗲𝗽𝘀 𝗳𝗼𝗿𝘄𝗮𝗿𝗱.

Human nature drives many of us to not only AMASS numbers but HOLD ON to them.

You have connections that:
🛑aren't interested in your content = WON'T ENGAGE
🛑don't spend time on LinkedIn = WON'T SEE
🛑connect randomly = WON'T CARE

𝗠𝗮𝗸𝗲 𝘁𝗶𝗺𝗲 = 𝘁𝗼 𝗱𝗲𝘀𝗶𝗴𝗻 𝗮𝗻 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆
𝗧𝗮𝗸𝗲 𝘁𝗶𝗺𝗲 = 𝘁𝗼 𝗿𝗲𝘃𝗶𝗲𝘄 𝘆𝗼𝘂𝗿 𝗰𝘂𝗿𝗿𝗲𝗻𝘁 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲
𝗜𝗻𝘃𝗲𝘀𝘁 𝘁𝗶𝗺𝗲 = 𝘁𝗼 𝗰𝘂𝗹𝘁𝗶𝘃𝗮𝘁𝗲 𝘁𝗵𝗮𝘁 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲

Follow for LinkedIn + Content Marketing insights

04/07/2019

Here's a snapshot of what attendees at our June 25 LinkedIn Strategy workshop said about the day.

03/07/2019

There's no denying LinkedIn and Video combined are a powerful way to grow your business - but only if used strategically!

This July, join me and expert video strategist Cristian Trujillo from CreativeCreations.tv as we present a special evening of insights and strategies about LinkedIn and Video.

Hosted at the beautiful Victory Lounge in Collins Street, it's an event not to be missed - book your spot on the link below.

Hope to see you there!

During this unique presentation on LinkedIn and Video Strategy you will discover how to use these two powerful tools to be seen as the expert in your industry and grow your business. LinkedIn and Video used together are the most effective way to market your business, increase lead generation and clo...

20/06/2019

❝Getting the Like is easy. It's a light action. Anything else requires trust.❞
- Jon Loomer

20/06/2019

❝Social media is about sociology and psychology more than technology❞
- Brian Solis