26/08/2026
A strategic engagement plan is essential for every business.
Author, hairdresser, business consultant, butcher, baker or candlestick maker; when you are in business, you must gain and keep interest.
Why?
Because it translates to brand awareness.
When you build brand awareness, you generate:
👉Leads
👉Sales
👉Customer loyalty; and
👉Referrals
So how do you do this?
Customers are far more discerning in the digital age. It comes down to relationship building.
One of the best ways I know to build relationships is to be authentic and do good old-fashioned networking. You don't need to be smicky and smarmy - the internet and social media are full of this.
Stand out from the crowd as your authentic self - and start by using native content and your own image rather than AI that looks nothing like you!