06/07/2026
đď¸ Co-Design in Practice
Want to go deeper than surveys and interviews? Try Experience-Based Co-Design (EBCD).
EBCD is a structured but flexible approach that brings people with lived experience and staff together to improve a serviceâstarting with real experiences, not assumptions.
What makes it different? It centres stories, relationships, and shared understanding. Itâs less about what people think needs fixing, and more about what theyâve felt.
The process usually follows a few key steps:
⢠Observe the service as it is
⢠Interview people about their experiences
⢠Pull together âtouchpointsââmoments that mattered
⢠Bring people together in co-design workshops
⢠Prototype solutions and test them
⢠Implement and refine
We use EBCD when we want services to be not just betterâbut more human. If youâre working in health or community services and want to understand how people really experience your service, this approach might be for you.
Experience-based Co-design is an inclusive method used in service design to improve a program, service or product. When you use EBCD, you engage and collaborate with the users of a service to understand their experience and improve it.