A complex strategy with popular jargons and advanced tools/frameworks my look fancy and attractive but may not necessarily be effective. Strategies should be simple and clear so every employee from top to the bottom of the organisation can understand, relate themselves to the strategy and are able to create a shared understanding of the organisational goals. Complexity may discount the organisatio
n’s ability to communicate those strategies effectively to different levels and hence lose the focus of the strategy leaving cracks and gaps from where things may fall off. Especially, to those entrepreneurs, or business owners who have one great idea they believe will work but never had a chance to learn the basics of business, those complex strategies are nice to keep but hard to digest. Our organisation aims to not only provide strategies that are simple, easy to understand and apply. In addition to the strategies and plans, we intend to empower the small business owners with the skills to understand, develop and apply such strategies. So, we do not only transfer knowledge but we also transfer skills required to create and employ knowledge for small business owners. Our name “Saral Sallah Sujhaav” which in English means Saral=Simple, Sallah= Advice and Sujhaaz=Suggestion reflects our values. We have two values- be “Simple and “Critical”. Founder bio
Saugat is skilled in business research and teaching. He is a strong research professional with a PhD, Master of Business Research (MBSR) and Master of Business Administration (MBA). Strategic marketing, consumer behaviour, culture, and sustainability are some areas of his research interest. Saugat has published multiple articles in top tier peer-reviewed academic journals. In the last 8 years, he has taught various courses from marketing and management disciplines in Australian as well as foreign institutions. Before coming to COLAB, he was involved in teaching and innovative research projects at the University of Southern Queensland from 2014 till 2020. In addition to teaching and scholarly activities, he has worked in various national and multinational pharmaceutical and health food companies. Research publications
Neupane, S, Chimhundu, R & Chan, KC 2019, “Cultural values affect functional food perception”, British Food Journal, Vol. 121 No. 8, pp. 1700-1714
Neupane, S, Chimhundu, R and Chan, KC 2021, "An instrument for measuring the influence of consumers' cultural values on functional food perception", British Food Journal, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/BFJ-11-2020-0997
Neupane, Saugat and Chimhundu, Ranga and Kong, Eric 2019, “Strategic profile for positioning eco-apparel among mainstream apparel consumers”, Journal of Global Fashion Marketing (manuscript under review)
Neupane, S, Chimhundu, R & Chan, KC 2018, "A study investigating the relationships between consumers’ cultural values, their functional food perception and behaviour", paper presented at the Melbourne International Business and Social Science Research Conference (MIBSRC) 2018, Melbourne 27-28 October 2018, available at http://eprints.usq.edu.au/id/eprint/35708
Neupane, S. 2015, 'Marketing strategy for eco-apparel', University of Southern Queensland, available at http://eprints.usq.edu.au/id/eprint/29748
Neupane, Saugat and Chimhundu, Ranga and Kong, Eric (2015) Eco-apparel marketing strategy: an innovative approach to overcome marketing barriers. In: 2015 Academy of International Business Australia and New Zealand Chapter (AIB-ANZ) Annual Symposium: Interdisciplinarity and Methodological Pluralism in Internationalisation Research, 20 Nov 2015, Brisbane, Australia, available at http://eprints.usq.edu.au/id/eprint/28217
