CAKE TM

CAKE TM We facilitate equitable & collaborative opportunities for skilled stay at home parents & caregivers

For the first time in 25 years, Google is moving away from the traditional search we know to an insular AI search experi...
27/05/2026

For the first time in 25 years, Google is moving away from the traditional search we know to an insular AI search experience.
 
Which means the way people search and discover brands online is about to change fast.
 
Here’s what you need to know for your business 👉🏼

Nearly 70% year-on-year growth in new patients. Not from one magic campaign.Not from one channel doing all the heavy lif...
26/05/2026

Nearly 70% year-on-year growth in new patients.
 
Not from one magic campaign.
Not from one channel doing all the heavy lifting.
And not from simply doing more.
 
This kind of growth tends to happen when the pieces start working together properly.
✔️ Google Ads captured intent when patients were ready to book
✔️ Meta helped create demand before the search even started
✔️ PR built credibility at scale
✔️ Organic social turned education into trust-building visibility
✔️ SEO strengthened discoverability so the growth doesn’t stop
 
Each channel had a specific job. Together, they created compounding momentum.
 
The outcome?
Stronger digital bookings, improved cost efficiency, and greater market visibility.
 
If your marketing feels busy but growth still feels inconsistent, it might be time to look at the strategy underneath it.

Book a strategy call via the link in bio and let’s uncover what’s actually holding your growth back.

25/05/2026

For many women business owners, growth is not limited by ambition. 
 
It is limited by capacity. Especially mothers in business.  
 
The 2026 Women in Business Big Day Out was a powerful reminder that the next stage of growth does not come from simply doing more. 
 
It comes from building differently. 
 
Better support. 
Clearer systems. 
Stronger partnerships. 
More confident decisions. 
 
One theme stood out clearly: 
 
You cannot get from good to great to exceptional by doing everything yourself. 
 
The next stage of growth needs the right people, the right infrastructure and the confidence to make decisions that may feel uncomfortable, but move the business forward. 
 
A big thank you to the Brisbane Economic Development Agency team, as well as , , Leisa Marshall and Kim Holliday .agency, for creating and contributing to such a valuable, practical and thought-provoking space for women in business.

Getting leads is one thing.Building a system that can scale profitably is another.We dropped Google conversion costs fro...
19/05/2026

Getting leads is one thing.
Building a system that can scale profitably is another.

We dropped Google conversion costs from $16.60 to $2.36 while increasing conversions by 1,973%.
Then we scaled from 1 campaign to 10 without performance dropping as spend increased.

That’s the difference between “running ads” and building an acquisition system that can actually grow with the business.

More conversions.
Lower acquisition costs.
Better performance at scale.

Want to see what this could look like for your practice?
Book a strategy call via the link in bio.

7,912 leads. 90 days. One specialist healthcare client. Exceeding their lead target by 32% - and starting from zero AI s...
12/05/2026

7,912 leads. 90 days. One specialist healthcare client.

Exceeding their lead target by 32% - and starting from zero AI search visibility.

Here's the full picture from Q1 2026:

- 7,912 total leads generated
- Meta CPL of $23.32 — 70% below the $80–$100 industry benchmark
- 5.4M social media views (up from 804K - a 6.7× increase)
- 415+ AI citations secured across Google, ChatGPT, Perplexity, Gemini and Copilot
- Ranked #1 in their industry for AI search visibility
- 1.4M organic search impressions
- Google delivered the same conversion volume with ~$20K less spend

Every channel working as one system - strategy, paid media, SEO, AEO, social, and content - built inside a framework designed for the specific compliance and sensitivity requirements of specialist healthcare.

This is what CAKE does.

We're the fractional marketing leadership team for specialist and medical practices — fertility, obstetrics, gynaecology, paediatrics, and general practice. Senior strategy and full ex*****on, without the overhead of an internal team.

We partner with a limited number of practices each quarter.

If your practice is ready for its next stage of growth - the link to book a strategy conversation is here: https://meetings-ap1.hubspot.com/kelly-prior/discovery-call

In the lead up to Mother’s Day, the CAKE team wrote messages to the women who raised us, shaped us and loved us endlessl...
07/05/2026

In the lead up to Mother’s Day, the CAKE team wrote messages to the women who raised us, shaped us and loved us endlessly.

The women who are more than just mums.
They’re our cheerleaders, safe places, best friends and biggest supporters.

To all the mums and mother figures, thank you for everything you do and everything you are. We love you! 🤎

28/04/2026

Last month, we stood alongside at Brisbane’s

Surrounded by 9,000 runners, service personnel and everyday Queenslanders, all showing up in support of those who give so much to our communities.

There was something powerful in the air. People from all walks of life coming together with a shared sense of respect, gratitude and connection.

A reminder that behind every uniform is a person, and behind every act of service is a story. With Anzac Day just passed, it feels even more meaningful.

Not just a moment to reflect, but to recognise, support and stand behind those who continue to serve, in ways big and small, every day. 🤍

Today feels heavy.Not because it should. Because it does.For the lives cut short.For the years that never came.For the o...
24/04/2026

Today feels heavy.

Not because it should. Because it does.

For the lives cut short.
For the years that never came.
For the ones who never made it home.

And for those who did,
who carried it long after the war was over.

This is not just history.
This is people.
This is loss that is still felt today.

What we have today came at a cost.

We remember them properly.

With respect. With care. With gratitude.

Lest We Forget 🌹

In a season of new life and fresh beginnings, it’s the smallest moments that feel the most meaningfulLittle hands, full ...
04/04/2026

In a season of new life and fresh beginnings, it’s the smallest moments that feel the most meaningful

Little hands, full tables, slow days and time spent close to the people we love most. The kind of days that feel gentle, full and quietly special.

Wishing you and your loved ones a beautiful and safe Easter.

The CAKE Team 🤎

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