YMS Media

YMS Media YMS Media takes healthy businesses and turns them into industry leaders using social media marketing

23/08/2021

We have moved to 71 Eagle St, 4000, Brisbane City, QLD 🗺

There's a reason you wear jeans.This man:In January, 1848, James Wilson Marshall was constructing a water-powered sawmil...
25/11/2020

There's a reason you wear jeans.

This man:

In January, 1848, James Wilson Marshall was constructing a water-powered sawmill in the base of the Sierra Nevada Mountains.

Whilst working, he made an unusual discovery: flakes of gold in the river. Marshall and the owner of the sawmill initially tried to keep their discovery quiet: this was their chance to make a fortune and monopolise the market.

But within weeks, the news leaked. And all hell broke loose. Three quarters of San Francisco's male population had left for mining towns. And by the end of 1849, the non-native population of California had exploded from just 1,000 to over 100,000.

Young men full of dreams travelled to California to get their handful of gold and make their fortune.

But who were the real winners? As the expression goes: if you want to make a fortune during a gold rush, sell shovels.

The real winners were the saloons, the shovel manufacturers and even the brothel owners that catered to gold miners. One of the greatest winners? Levi Strauss who combined durable denim and copper rivets and sold 'jeans' as workwear.

Throughout history, these 'ancillary' businesses have often been more successful than the businesses they support.

And in the gold rush that is online businesses: where effective marketing is as important as a good shovel, your business could be the next Levis.

Of course, you could be one of the thousands who tries to make their fortune with gold.

Or You Could Sell Shovels.

Marketers are always fighting for mindshare, but what is it exactly? Understanding how memory works can help us build st...
21/11/2020

Marketers are always fighting for mindshare, but what is it exactly? Understanding how memory works can help us build strong marketing strategies.

There’s a term Aussies like to refer to as ‘Tall Poppy Syndrome’. It basically insinuates that those who go on to grow f...
18/11/2020

There’s a term Aussies like to refer to as ‘Tall Poppy Syndrome’. It basically insinuates that those who go on to grow further than the rest get their heads cut off. Not literally. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
They get their heads cut off from friends, family & society in the form of criticism & resentment. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
There will come a day when you become a ‘tall poppy’. You need to be prepared for that day. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
You see, with success comes resentment and animosity towards you. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
For most, your success is a direct reflection on the efforts of your peers. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
ESPECIALLY if you did it in worse circumstances. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
My best piece of advice is let your success show which friends can and can’t handle an ego dent. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
Then apart from that, don’t talk about your success to most people. Play it down. Change the subject. People prefer to talk about themselves anyways. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
Each new paradigm you ascend to brings along with it, it’s own unique set of challenges. Understand that and embrace what’s to come!

Address

71 Eagle Street
Brisbane, QLD
4000

Website

Alerts

Be the first to know and let us send you an email when YMS Media posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Featured

Share

Category