Olivia Muir

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Why being “good” used to be enough(And why it no longer is.)In my free workshop this Wednesday, ‘Find Your Competitive E...
08/12/2025

Why being “good” used to be enough
(And why it no longer is.)

In my free workshop this Wednesday, ‘Find Your Competitive Edge’, we’ll break down your attributes, your methods, your experience, and the way you show up for clients, and start to see which parts hold real value and which could form a genuine point of difference.

You’ll leave with:
- clearer language around who you are and what you bring
- an understanding of what your clients value most
- the beginnings of a real, talk-about-able edge

Who's it for?
Consultants, founders, and expert-based small businesses, including:
- Professional services
- Creative industries
- Health and well-being
- Tech and digital
- Law
- Education
- Specialist advisors and service providers

DETAILS
This Wednesday 10 December
11am-12pm AEST
Free - Register to secure your spot
Replay available for a limited time.

I hope to see you there!

Olivia

03/12/2025

If you're a specialist or expert service-based business owner, join me next week for FIND YOUR COMPETITIVE EDGE workshop.

This workshop is for you, if you want to:
understand yourself and business better see what truly sets you apart articulate what you do more clearly

It's free.

It's online. (With a replay.)

It's practical.

It's part Webinar, part Workshop.

And,

It's perfect if you're planning to do work ON the business during the Christmas and NY break, because it will give you a launchpad for thinking about your brand differently.

Come join me.
Wednesday 10 December 2025
11am-12pm AEST

Link in bio to register, or DM me EDGE and I'll send you the link.

Olivia.

Ps. Who in your circle and network would benefit from this workshop? Send them this reel.

03/12/2025

For specialist and expert-led services.

If you sell your knowledge and expertise, and you can't quite pin point what makes you different, then come along to my workshop next week.

It's free.
There will be a replay.
Wednesday 10 Dec.
11am.

Part webinar, part practical workshop.

All the details in the links.

Olivia 🤓

01/12/2025

If you're a specialist or expert service-based business owner, join me next week for FIND YOUR COMPETITIVE EDGE workshop.

This workshop is for you, if you want to:
understand yourself and business better see what truly sets you apart articulate what you do more clearly

It's free.

It's online. (With a replay.)

It's practical.

It's part Webinar, part Workshop.

And,

It's perfect if you're planning to do work ON the business during the Christmas and NY break, because it will give you a launchpad for thinking about your brand differently.

Come join me.

Link in bio to register, or DM me EDGE and I'll send you the link.

Olivia.

Ps. Who in your circle and network would benefit from this workshop? Send them this reel.

Join me on Wednesday, 10 December for a free, online workshop.Find Your Competitive Edge - a practical workshop designe...
28/11/2025

Join me on Wednesday, 10 December for a free, online workshop.

Find Your Competitive Edge - a practical workshop designed to help you identify your competitive point of difference.

-

You know your work inside out, but explaining what actually makes you different is another story.

In this workshop, we’ll take a step back and look at your brand with fresh eyes.

You’ll break down your attributes, methods, experience, and strengths, and start to see which parts genuinely matter to your ideal clients.

A super practical session and process to help you understand the value you already have, and how to communicate it clearly.

-

Wednesday 10 December

11am-12pm AEST

Free - Link in bio to register

Replay available for a limited time

Designed for consultants and expert service-based businesses.

-

I'd love to see you there!

Olivia

P.S. There's no course or program to sell at the end. I love brand (it's so much bigger than a logo and colours) and I love teaching. Perhaps a program one day, but not now.

Would you just look at that smile 🙂I didn't plan it, but Nat Cook was sitting right next to me! Nat was the first speake...
19/11/2025

Would you just look at that smile 🙂

I didn't plan it, but Nat Cook was sitting right next to me!

Nat was the first speaker of the day, and she asked us, “what are you not getting up for in your life?”

It was another reminder that no one is coming to save us. To save me.

That we have to “get up for your own life” and set big, gold-medal goals.

-

For me, the big themes that came out of IGNITE25 Women in Leadership conference last week were grit, purpose and gratitude.

Each speaker touched on this in some way:

Natalie Cook OAM OLY - define the dream, create big goals and leave a legacy.

Samantha Miklos - the obstacle is the way.

Cherie Canning - building trust with ourselves and the courage to live with purpose.

Ashleigh Conwell - living in joy and owning your story.

Ellen Powell - "Remember who the fu*k you are" - when things are hard, taking stock of how you’ve already got to where you are.

Shea Morrison - health and quality sleep is success.

Dinesh Palipana - just wow. I don’t think one sentence would do this justice - the perseverance and grit in the face of many, many obstacles, and living with gratitude and purpose.

Thanks, Cherie, and the Luminate Leadership team, for bringing together a room full of amazing, generous female leaders and for a wonderful event.

11/10 would recommend.

Also! We wrote letters to our future selves, 6 months from now. And I even surprised myself about what i wrote down. We'll see 😉

And the essential, where-did-i-park-the-car photo IYKYK 😆.

Last week was so full and fabulous.One part of this fabulousness was the opportunity to present again at the A wet Tuesd...
04/11/2025

Last week was so full and fabulous.

One part of this fabulousness was the opportunity to present again at the

A wet Tuesday in the CBD, and we still had 45 business owners and brand builders in the room to learn about 'How to Identify Your Competitive Point of Difference'.

Swipe for:
🤓 Some pics of me in my element
💙 Generous feedback from attendees
🧠 Some of my key slides.

______

PS. If you'd like to know when I'll be hosting my next in-person or virtual workshop, subscribe to my newsletter. It will be the first place I share upcoming learning opportunities. Link in bio or head to oliviamuir.com.au/newsletter

PPS. This was just one part of last week's fun. Three days with was the other part! I might try whip together a reel to share some of the highlights ✨️

There's no point in being different, just to be different. Swipe through, and if you'd like my one-page Google doc, so y...
23/07/2025

There's no point in being different, just to be different.

Swipe through, and if you'd like my one-page Google doc, so you can translate your attributes into meaning, send me a DM with 'VALUE', and I'll share the link.

Liv

----

Hi, I'm .au - I help business owners and leaders turn businesses into brands (intentional and meaningful ones).

A good brand strategy or rebrand should solve two problems:1. A real business problem2. A real customer problem (drawn f...
16/04/2025

A good brand strategy or rebrand should solve two problems:

1. A real business problem
2. A real customer problem (drawn from or backed by insights)

Have you factored your clients into your strategies, or is it focused on operations, efficiency, resources, and internal goals?

A brand strategy is the bridge from business thinking to thinking about your customer.

---

Hi, I'm Olivia 👋 Corporate Brand Manager, turned Consultant.
I help brand builders (leaders, founders, marketers) to build better brands from the inside out.

Come hang out .au

11/04/2025

The Brand Effect with Olivia - a new podcast coming to your ears from 1 May 2025.
..

Every business decision has a brand effect.

Every action, decision, or behaviour - from how your team speaks to how your pricing is structured, it creates a ripple effect that shapes how people feel about your business.

That feeling?

That’s your Brand.
..

Most people think of a brand as a logo, website, or a campaign.

But your brand is so much more than that. It’s embedded in your business operations, culture, customer experience, leadership, and marketing.

It weaves through every level, room, and corner of your business.

The Brand Effect with Olivia is a podcast for brand builders - business owners, leaders, and marketers who want to build better brands from the inside out - making real change inside the business, not just making vanity moves to shift a shady perception.

Join me for weekly episodes, big-thinking, practical steps, and smart guests as we investigate the nuances of brand and how every business action has a brand effect.
..

About your host, AKA me:

Hi, I’m Olivia.
I’m a lifelong learner, curious mind, investigator, and crafter of ideas and strategies.

I’ve played in the brand space for 20 years, collected a few degrees, and worked with small, community, national, and global brands.

I’m a multi-disciplinary strategist and work across complementary disciplines in business, brand, CX, marketing, and design.

Skills aside, I have a passion for making a positive contribution to my space, clients, industry, and community, and for being part of something bigger than me.

If I’m not dreaming of brand things, I’m likely in the kitchen, dreaming up baked goods, cooking, and eating food.
Because food is life.

Come hang out.
au

Your business is full of insights waiting to be uncovered.Surveys and interviews are important, but that's not where I'd...
09/04/2025

Your business is full of insights waiting to be uncovered.

Surveys and interviews are important, but that's not where I'd start.

If you're looking for ways to improve your brand, go digging into the data that you already capture.

After I've mined the business for data, I use ChatGPT to help analyse and draw out themes, categories, and top-level consumer insights.

If a brand review is on your to-do list for this year, save this post to help you kick off the process.

---

HI, I'm Olivia 👋 Lover of all things strategy and brand.
Come hang out at .au

Address

Brisbane, QLD
4000

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