The Outlier Group

The Outlier Group Strategy is a theory. Adoption is ROI. We build the human infrastructure to make change stick.

12/06/2026

Most corporate change strategies focus entirely on changing employee mindsets first. But behavioural science proves we actually adapt our actions to our environment long before our minds follow suit.

Every new executive initiative or technology rollout ultimately ripples down to a required shift in daily human behaviour. If you don't alter the systemic environment, you are relying entirely on luck to see true adoption.

In this episode highlight, John Greco shares how the surrounding environment forces choices that naturally reshape our workplace habits. Action precedes belief, not the other way around.

Stop waiting for your teams to magically change their minds about your new corporate strategy. Tune into the full conversation to learn how to design better change through structural environment design.

Click the link below to listen to the full conversation on Spotify! 👇

10/06/2026

Tracking survey responses and email open rates isn't real change data. It is just a corporate vanity metric.

In this highlight, Patrick McCreesh explains why companies are forcing their teams to "binge-watch change" with endless, exhausting rollouts. True adoption means looking at what people actually do on the frontline, not just what they say.

Stop checking boxes just because people listened to your presentation. Start measuring whether their day-to-day behaviour actually shifted.

Listen to the full conversation on Spotify via the link below! 👇

Most enterprise rollouts have a dirty secret. Everything looks like success at go-live. But check the system analytics ...
08/06/2026

Most enterprise rollouts have a dirty secret.

Everything looks like success at go-live.
But check the system analytics three weeks later, and the usage data tells a very different story.

Your people haven't rejected the change.
They're exhausted.

And when the friction of learning something new outweighs the energy they have left in the day, they will always default to what feels familiar.

Adoption isn't something that happens to an organisation. It has to be engineered. What does Day Two look like in your organisation right now?

05/06/2026

Spoiler alert: Cookie-cutter change frameworks do not work.

When you take a generic strategy straight off the shelf, completely ignoring your team's unique culture, geography, and demographics, the likelihood of it working is incredibly slim.

True, sustainable change only happens when your values are lived, not just spoken. You can physically feel a healthy, permeable culture the second you walk through the door, especially compared to workplaces that have gone completely quiet.

But as a leader, you cannot see the real picture just by guessing.
You have to be willing to ask your people, get boots on the ground, and make them an active part of the solution.

👇 Click the link below to listen to our latest episode on Spotify!

04/06/2026

Time for a workplace truth bomb: your middle managers are exhausted, and your change practitioners are struggling more than they care to admit. 💥

We often pour transformation resources into the wrong places.

The reality is that frontline managers face the most intense pressure. They are constantly squeezed from the top by leadership demands and from the bottom by their teams.

Meanwhile, change practitioners fall into the trap of coaching resilience without actually practising it when their own projects shift.

If we want to build a healthier workplace culture, we have to stop leading change in isolation. We need to support the actual humans holding the infrastructure together.

Catch the full conversation with Michelle Yanahan on Spotify (link in the comment section) 👇

As AI takes over "logical" tasks, "human" skills become the premium. But which ones are we neglecting most?With automati...
03/06/2026

As AI takes over "logical" tasks, "human" skills become the premium. But which ones are we neglecting most?

With automation easily handling day-to-day project tracking and technical writing, leaders should have more time for genuine connection. Instead, we are seeing critical interpersonal muscles start to atrophy.

Are we losing our capacity for strategic empathy? Is conflict resolution falling out of favour?

Cast your vote below on which leadership skill is dying the fastest in your workplace? 👇

29/05/2026

The state of work in 2026 is genuinely ducked. That is not a marketing tagline. It is the truth.

We have been running the Who Gives a Duck survey for a week. Anonymous responses from over 20 countries have turned this from a simple research project into a serious movement.

This video is a plea to help us take this global. To force systematic change with employers and governments, we need massive, undeniable numbers.

Please take one minute to fill out the anonymous survey today. Then, share this video or the link with your colleagues and network this weekend.

We spend way too much of our lives at work for it to be anything less than a place of safety and joy. It starts with people power.

29/05/2026

Stop trying to fix uncertainty. Start guiding your team through it.

When organisations face massive shifts, the default reaction is usually to hand out more policy documents and project schedules. But info-dumping does not cure anxiety.

Real trust is built when leaders have the courage to look at their teams and say, "We don't have all the answers yet, but we are navigating this together."

In this highlight, Brit Watson explains why avoiding uncomfortable conversations only makes transformation harder for your workforce.

Listen to the full episode on Spotify (link is in the comment section 👇 )

27/05/2026

There is a massive amount of change happening in our workspaces right now. But is anyone actually stopping to ask how you are doing? 🛑

We don’t think it happens nearly enough. So, we decided to launch a new movement called Who Gives a Duck. 🦆

It is a silly concept with a serious goal. We want to get an honest, real-world look at how people are feeling at work so leaders can figure out how to properly support them.

We are real people behind this campaign, and we need your help to spread the word.

Please take a couple of minutes to do the quick survey, and then share the link with your friends and colleagues. Let's start an honest conversation about what work really feels like right now.

25/05/2026

We flew 23 hours from Brisbane to Orlando, and it definitely isn't for a holiday.

Jasmine and Alistair are back with Season 2 of the Change Doesn't Have to Suck podcast, and this time it is a full vodcast series. 🎬

They recorded from the ACMP Global Conference in Florida to bring you the absolute best change strategies from around the world. No more boring slide decks or old theories.

This season is all about the humans behind the work. They will be interviewing global thought leaders about data, organisational culture, and how to successfully manage change in a world full of AI.

Standalone project change is gone, and it is time to build a better way of working.

Explore our other episodes on the link in the comments section 👇

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