The Outlier Group

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The Outlier Group Strategy is a theory. Adoption is ROI. We build the human infrastructure to make change stick.

Recorded live at Brightstar's Change & Transformation Summit in Wellington ✈️🇳🇿 🎤: Nigel Wilson on why you can't email y...
13/10/2026

Recorded live at Brightstar's Change & Transformation Summit in Wellington ✈️🇳🇿

🎤: Nigel Wilson on why you can't email your way to trust.

Why do so many well-delivered changes still not land? And why does one clear message turn into five by the end of the week? In this episode we cover it all, including:

⭐ Why there's no "trust switch" - and why building it has to start way before the transformation does

⭐ The four foundations of successful change: trust, clarity, understanding and leadership

⭐ What happens when a CEO explains the why and five leaders repeat it five different ways

⭐ Why jargon loses people (and the frontline rep muttering "what does that even mean?")

⭐ The red alert posters nobody could tell apart, because the sites had no colour printers

⭐ Why an email gets awareness but not commitment

⭐ What people actually remember about their CEO (hint: it's not the strategy)

Link to episode in the comments 👇

Subscribe to the Change Doesn't Have to Suck podcast for more conversations like this, new eps weekly!

📢 This Friday, Jasmine O'Reilly and Alistair Staines take the stage at CHANGE 2026 in Brisbane!We can’t wait. They have ...
12/10/2026

📢 This Friday, Jasmine O'Reilly and Alistair Staines take the stage at CHANGE 2026 in Brisbane!

We can’t wait. They have prepared plenty to share with the room, drawn from years of running Change campaigns in some of Australia’s largest organisations.

They’re speaking in Session 5, Applying Behavioural Science, on Friday 16 October at 1:45pm.

If you’re at CHANGE this week, come and find us. We’d love to hear what you’re working on.

Thank you to Social Marketing @ Griffith for having us.

Think Change. Think Outlier.

12/10/2026

📣 COMING SOON 📣

Recorded live at Brightstar's Change & Transformation Summit in Wellington ✈️🇳🇿

🎤: Nigel Wilson (10 years at KiwiRail) on why you can't email your way to trust.

Picture a safety alert system with green, amber and red alerts, all printed and pinned to site noticeboards. Great system, one problem: the sites had no colour printers, so every alert looked exactly the same.

Nigel's takeaway: you only find that out by turning up.

Full episode drops tomorrow! 👀

The AI story we keep telling is the wrong one 💭 Most of the conversation is about replacement: what gets automated, and ...
09/10/2026

The AI story we keep telling is the wrong one 💭

Most of the conversation is about replacement: what gets automated, and who's no longer needed. Scott Wright's take is that the real opportunity is the opposite. Use AI to amplify what makes people good at their jobs, not to stand in for it.

Next time AI comes up at work, try asking "What could this help us do better?" before "What could this take over?"

Spoken by Scott Wright in Season 3, Episode 5 of the Change Doesn't Have To Suck Podcast.

Check the link in bio for the full episode!

3 things you need to know about human identity at work 🧠Most change plans focus on process, structure and roles. Scott W...
08/10/2026

3 things you need to know about human identity at work 🧠

Most change plans focus on process, structure and roles. Scott Wright says the real infrastructure of change is the one thing AI can't copy: who we are.

Swipe through for how to shape your team's brand on purpose, spot when change is eroding people's identity, and start building culture without needing a title 👉

Save this for your next team meeting.

Recorded live at Brightstar's Change & Transformation Summit in Wellington ✈️🇳🇿🎤: Scott Wright on why the one thing AI c...
06/10/2026

Recorded live at Brightstar's Change & Transformation Summit in Wellington ✈️🇳🇿

🎤: Scott Wright on why the one thing AI can't copy is the thing most change plans ignore.

Why do we obsess over process and structure while overlooking who people actually are? And does your team know what it's known for? In this episode we cover it all, including:

⭐ Why human identity is the "infrastructure of change" - the one thing we all own and can still control
⭐ How AI can augment your human advantage instead of replacing it
⭐ Why your team already has a brand (curated or not) - and how to shape it on purpose
⭐ The "non-negotiables" test: is change evolving your identity or eroding it?
⭐ A simple exercise: write the newsletter article your team would love to read in five years
⭐ Small rituals (bake-offs, team quizzes) that let anyone shape culture without being the boss
⭐ Why "transformation" might need a rebrand - and how a catchphrase like "fuel for growth" rallied a whole company

Link in the comments! 👇

Follow for more conversations like this, new eps weekly!

05/10/2026

📣 COMING SOON 📣

Recorded live at Brightstar's Change & Transformation Summit in Wellington ✈️🇳🇿

🎤: Scott Wright (The HI Company) on why "transformation" might be the wrong word entirely.

Scott's take: the word sets the bar so high it feels far away and intimidating, and humans don't really "transform" anyway. Big companies creep along incrementally.

His fix? Call it what it is: shift and change, made practical.

Full episode drops tomorrow! 👀

"People won't always remember your strategy slide, but they will remember how you felt when they walked into that room w...
02/10/2026

"People won't always remember your strategy slide, but they will remember how you felt when they walked into that room with you." 💭

We spend so much energy perfecting the deck, the messaging, the rollout plan. Meanwhile the thing people actually carry with them is how we made them feel in the room.

If you want change to stick, start there.

Spoken by Penny Hurlstone in Season 3, Episode 3 of the Change Doesn't Have To Suck Podcast.

Check the link in comments for the full episode!

Why does "us vs them" keep killing transformations? 🧠 Vendors treated like the enemy. Teams too scared to report bad new...
01/10/2026

Why does "us vs them" keep killing transformations? 🧠

Vendors treated like the enemy. Teams too scared to report bad news. Status reports that go from green to red overnight. Allan Sampson says the common thread is trust, and it has to be built before the crisis, not during it.

Swipe through for how to build a partnership charter, react so people keep telling you the truth, and flag amber before it turns red 👉

Save this for your next steering committee.

Huge congratulations to our own Jasmine, named a Finalist for the 23rd Annual Stevie® Awards for Women in Business, reco...
30/09/2026

Huge congratulations to our own Jasmine, named a Finalist for the 23rd Annual Stevie® Awards for Women in Business, recognised in both Maverick of the Year and Most Innovative Woman of the Year, Business Services.

The Stevie® Awards celebrate women executives and entrepreneurs making a real impact globally, and this nod reflects something we're incredibly proud of: an industry starting to recognise that change management doesn't need to rely on gut feel and traffic-light decks. It can be evidence-based, data-driven, and grounded in genuine human readiness.

That belief sits at the heart of what we do here at Outlier, and it's been the driving force behind Jas's work since day one.

Congratulations to all this year's finalists, and thank you to the judges, our team, and the clients who've backed this approach along the way.

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