25/08/2021
This is it people! This is the good stuff! Yes, let’s talk about social media and dopamine.
I teach social media marketing, and I always include a segment on mental health. For all that social media connects and elevates us, it is also a massive experiment on the human race, conducted in realtime with no control group.
When dealing with social media and its myriad challenges, I encourage you to think about how to hijack your own physical hormonal responses.
For example, if you are doomscrolling to get little hits of ‘success’ – try a farming game that gives you the same ‘hit’ without the risk of getting into a fight on Instagram. (This is not a long-term solution, but can give you some help when trying to break a habit - the recommendations in the linked article are much more vigorous!)
Create your content offline and use a scheduling app. This is another way of avoiding ‘accidentally’ ending up on a Facespace binge.
I also encourage you to curate your feed in such a way that you maximise positive interactions and limit challenging ones. Find ways to stay up-to-date that are off your feed. Limit your exposure to profiles that feed your anxiety. The algorithm is working to get your eyeballs for the maximum time – you can train that algorithm to give you curated content that serves your needs, and your mental health.
What kind of tips and tricks do you recommend?
According to addiction expert Dr Anna Lembke, our smartphones are making us dopamine junkies, with each swipe, like and tweet feeding our habit. So how do we beat our digital dependency, asks Jamie Waters