CB5 Management Digital Media

25/02/2022

11/09/2019

Here is a great Blog written by Clinton Begg!

Click away...

Any camera that shoots video can technically be used to create a vlog (which is short for video blog), but if you want the most control and highest-quality results, my pick for the best vlogging camera is the Panasonic Lumix GH5. The GH5 has all the requisite features of a good vlog camera, includ...

11/09/2019

Facebook is better with location. It powers features like check-ins and makes planning events easier. It helps improve ads and keep you and the Facebook community safe. Features like Find Wi-Fi and Nearby Friends use precise location even when you’re not using the app to make sure that alerts and tools are accurate and personalized for you.

Your Android or iOS location settings allow you to control when you share your device’s precise location with apps like Facebook. That’s why Android and iOS have released new versions of their operating systems, which include updates to how you can view and manage your location.

The newest version of Android, called Android 10, gives people more visibility into and control over when apps can access their device’s precise location.

The new version of iOS, called iOS 13, will send people reminders about which apps can access their precise location information when they’re not using an app and how many times each app has accessed it.

10/09/2019

Facebook ❤️

If you’re sick of continuously swiping, there’s a new player on the online dating scene called Facebook Dating. The feature has been available in 19 countries including Canada, Brazil, and Thailand, and now U.S. users can now look for dates on the social media platform in the hopes of becoming “Facebook official.”

Facebook users that are at least 18 can create a separate Dating profile from their regular Facebook profile within the existing Facebook mobile app. You can integrate photos from your Instagram profile in your Dating profile as well.
Unlike other dating apps like Tinder or Bumble, where you swipe to find a “match,” Facebook Dating suggests people based on your interests and preferences. To let someone know you’re interested, you can either comment on their profile or use the “Like” button. You can also choose to match with people who attend or attended the same Facebook events, or are part of the same Facebook groups as you.

05/08/2019

How to Write a Winning Instagram Bio

Be honest: when’s the last time you thought about your Instagram bio?

If you can’t remember, we totally get it.
Because when it comes to the ‘gram, brands and businesses have plenty to worry about.
Snagging the perfect snapshot. Crafting clever captions. Creating stunning Stories.

The Basics of Writing Your Instagram Bio
Just like you’d optimize a product description or piece of content, you can do the same with your Instagram bio to encourage more clicks.

Here are a few focus points

📸You Only Have 150 Characters to Work With
📸 You Only Get One Link (So Make It Count!)
📸 Put Your Hashtag Front-and-Center
📸 Consider Your Calls-to-Action

01/08/2019

Clinton Begg latest BLOG 💬 has dropped!

Remember when Pokemon Go came out?Those were simpler times. Local parks and squares were full of people running around on their phones, desperate to catch a Charizard or even their 20th Zubat. Pokémon Go uses the real world as a background for its gameplay. The hype around that game has died dow...

01/08/2019

Updated Australian Guidelines for Brands Working With Influencers

The influencer marketing industry is currently working together on a new framework to support all parts of the market. This is great news for the future of social media marketing as it recognises the importance and value of this advertising medium. This also supports the work of the AANA (www.aana.com.au) who are currently updating their code of ethics. Their previous guidelines have shaped the development of the sector.

The main reason that these new recommendations need to be created is that there is so much misunderstanding of how brands should work with influencers and vice versa.
These new social stars are teaching traditional advertisers and celebrities a few things about how to manage fame in the modern era. Social media gives us such a direct portal into the lives of our favourite celebs; what, when and how to post has become its own art-form.

An art-form that some have turned into a very successful business.

But the relationship between advertisers and influencers is a new one. A new business relationship that still hasn’t worked out all the kinks. It's important to put a framework in place so both sides can be protected.

31/07/2019

Facebook Expands Search Ads Availability to More Businesses

Facebook's new search ad option appears to have been significantly expanded, with a range of Facebook advertisers reporting that 'Search' is now an option within their Ad Placements tools.

From Facebook "Advertisers will be able to extend their existing News Feed ads to the new “Search” placement through the Facebook Ads Manager, similar to how they’d pick Facebook Audience Network or Instagram. No video ads will be allowed, and search ads won’t appear on desktop. Marketplace search ads will appear on iOS and Android, while Facebook search ads are only testing on Android. For now, advertisers won’t pick specific keywords to advertise against, and instead may appear in search terms related to auto or retail topics."

27/07/2019

Audio and streaming in particular has increased massively in popularity with the emergence of Alexa and Google Home. And it’s super clear that this is just the beginning.

As voice gets more popular, branding in the audio world is about to become significantly more important. Sonic branding is about how your brand sounds and how it gets recalled or remembered — like the little jingle in the beginning of video games or the sound when you boot up your computer. It’s about to become dramatically more important for every single brand.

26/07/2019

Marketers Take Note: Facebook is Changing Its Ad Format Next Month

Starting from August 19th - mobile News Feed ads will be compressed in order to "match the look and feel of the new Facebook design introduced earlier this year".

The key changes are as follows:

∙ Fewer lines of primary text will show on mobile News Feed - Now only 3 lines of primary text will show on Facebook mobile News Feed, after which people will be prompted to click to view additional text

∙ Maximum media height for photos and videos will reduce to 4:5 on mobile News Feed - The tallest supported aspect ratio for images without links and for videos is now vertical (4:5). Media taller than 4:5 will be masked on Facebook mobile News Feed.