19/03/2023
Do you want to know what the most common reason for re-branding is?
Neglect.
A brand is an ever evolving movement, a living and breathing eco system that influences every part of the work that you and your team do.
But, when a brand is merely misunderstood and perceived to be no more than just the logo, as time goes on, the evidence of neglect begins to seep through.
Re-branding is often the reactive response to this lack of attention, an action triggered by a pain point that has built over time and has become something that can no longer be overlooked.
Things like;
- Drop in Sales, Leads, Conversions
- Drop in team culture
- Attracting the wrong clients and customers
Etc the list goes on.
In many cases a full re-brand doesn’t need to happen and CAN be avoided.
Subtle changes to evolve the brand should happen gradually and over time, updating to remain relevant and aligned to economic and social changes…
For many of our clients though, the re-brand occurred because they are buying a business where the ‘brand’ is merely a shell of what it once was.
No longer connected, feeling tired, old and outdated.
This was the case for our clients at Chase Wilson.
They could see the potential and many opportunities this business presented but also understood that in order to fulfil its potential they needed to breathe new life into it, which meant a whole new brand that would set the foundation and pave the way for them moving forward.
While sometimes a re-brand is unavoidable like in the case of our clients, many CAN be.
It begins with adopting a Brand Mindset, no longer viewing your brand as simply a logo and a few colours but a powerful movement that can shape true change for the work you do and the impact you leave on those around you.
