09/04/2026
Revenue doesn’t just drop off.
It’s usually been heading that way for months, most businesses just don’t see it until it’s too late. Or more accurately… no one is responsible for seeing it.
A lot of the time, it comes back to your business development, or lack of it.
You’ve got multiple people involved, a bit of sporadic activity here and there, but nothing consistent and no one actually managing it properly. And trust me, it takes time, energy and persistence to do it well.
No one is really looking at the pipeline and asking what’s moving and what’s not, and more importantly, no one is responsible for what happens next. So things start to stall, follow ups slip, conversations lose momentum and opportunities sit longer than they should.
Over time, that shows up in revenue.
Then here’s the kicker, the reaction kicks in… panic.
“We need more work.”
“Let’s focus on BD.”
“Let’s get more active.”
The problem is, by then it’s too late to get immediate traction. Business development takes time, you have to earn the relationships and the opportunities.
And yes, multiple people can and should be involved, that’s how relationships are built. But one person needs to own it, or at least oversee it, to track it, drive it and keep it moving.
That means asking the right questions, reviewing plans and holding people accountable. Not doing everything, but making sure it actually happens.
Good business development drives revenue.
So… how important is it to you now?