The EBS Effect

14/08/2025

I. Love. Merch.

I ESPECIALLY love merch designed by my fellow small business owner friends.

So at Fleur Madden’s recent Supper Club, I was delighted to debut one of Mel Loy's new merch lines—a shirt that reads “I write words for other people to say”.*

It was a hit because it describes SIMPLY (some of) what I do. And it was also a conversation starter, which is handy for networking events.

Tell me, what words would you put on your shirt?

📸 Caroline Attwood
📌 See Comments for links.

20/03/2025

BrisVegas small business owners…

If you are keen to create better content for your social media, check out this Content Creation Bootcamp on Saturday 29 March.

I’m going!

You sit down to create content… and then? Blank screen. Zero ideas. Hours wasted scrolling for "inspo." 😩

The problem? You don’t need more time—you need a better tools and a better system.

📢 Enter the Content Creation Bootcamp: a one-day, hands-on experience where you’ll walk away with:

- A clear content strategy that works for YOUR brand
- Ready-to-post content (filmed + refined on the spot!)
- Expert coaching on storytelling, reels & visibility
- Small group for 1:1 feedback & tailored support

📅 Saturday, 29 March | Brisbane

Spots are LIMITED, and VIP is already filling up. Your content deserves better.

Want in? Drop a YES in the comments if you’re ready to level up and I'll send you some more info!

03/01/2025

You too can get your virtual seat to help ensure that no one goes through cancer without the care of a Cancer Care Nurse.

Visit pinktest.com.au to find out more.

04/09/2024

Tomorrow night, my husband and I will be sleeping in our car to help raise money for The Forgotten Women, as part of the Live Like Her Challenge.

It will be our third time participating, but this is nothing compared to those who do it every night, just to survive.

The Gabba (in Brisbane) can seat 42,000 people. That's slightly more than the number of women over 55 who are homeless in Queensland.

We appreciate times are tough, but if you can spare a few dollars to donate via the link below, it will not be wasted, and much appreciated. Thank you!

https://livelikeherchallenge.com.au/page/EmmaBoddington-Stubbs-17754353

Live Like Her Challenge 2023 event recap video showcasing the emotive and successful night it was. Thank you to all who donated, attended, volunteered, spons...

23/07/2024

I love photo shoots, especially when I get to work with amazing photographers who are also really nice people.

If you’re Brisbane-based or may be in the market for a Brisbane-based photographer at some point, please consider adding Renae and Richard from RDW Photography to your little black book.

You won’t regret it.

12/05/2024

19/03/2024

My involvement with The Pyjama Foundation started almost 15 years ago when I was a volunteer Pyjama Angel. Time flies, but Pyjama Angels are always sought.

06/03/2024

Always a hoot working with these Rowland professionals.

03/01/2024

Am off to the virtual cricket!

Please support the McGrath Foundation and buy a ticket or two (via https://www.pinktest.com.au) to help them reach their goal of 250 McGrath Breast Care Nurses.

Would be great to see more pink in our feeds! 💕 Thank you!

24/12/2023

✨ Merry Christmas! ✨ I hope this year’s festive season fills you up with the things that mean most to you and energises you for a happy and healthy new year eg hot fries, popcorn, ice cream, etc etc. 🤣

📸 Photopia Creations