The Copy Merchant

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Australia
Brisbane, QLD
The Copy Merchant

Nice to meet you! We take care of copywriting, email marketing, social media and content marketing for businesses who want to reach more people.

23/09/2020

Psst... if you like gin, you need to know about Long Rays tonic (I'm a convert after working on their web copy).

Because if you're going to buy a good spirit, you won't get the full experience with a cheap, sugar-loaded mixer!

We played into that idea with copy like this...

"You haven’t truly enjoyed your favourite Australian spirits until you’ve tried them with our signature Premium Australian Tonic."

Messaging like this creates a sense of urgency and fear of missing out, and these are the things that make people buy! Check out the site below...

Premium, natural Australian Tonic & Soda Water. You haven't truly enjoyed your favourite craft spirits until you've tried Long Rays.

03/08/2020

Taking the plunge // I'm so excited for my client Deb, who is making the leap into HR consulting.

I helped her to define the three pillars of her service offering, the value she adds to clients and her difference in the marketplace.

Take a look at the stunning site by Design Bug 👇🏼

HR consulting & executive coaching to drive your growth. Oakia Consulting by Deb Maddigan specialises in HR for IT, software & cyber security.

04/06/2020

Guess what, I have a new(ish) website!

I updated it earlier this year. But I didn't share it because I kept thinking of ways I could make it better if only I had more time up my sleeve.

Here's the thing though – that extra time is better spent on client projects and professional development, because they're the real MVPs around here.

So in the spirit of done is better than perfect, here's my new(ish) website...

Don't let your website project overwhelm you. Use a specialist website copywriter who takes the time to 'get you'. See how it works and work samples...

17/10/2019

So flattered that Frankie at Studio Neubau has elevated me to 'muse' status!

In this chat we go through...

+ What the heck a copywriter actually does
+ Why copy helps you to establish a brand
+ Which copy elements to invest in and which ones you can DIY

Take a look at the full chat below!

Have you ever wondered what happens after you design a logo? I hear this question a lot, and so does my friend Melinda from The Copy Merchant. So we’ve teamed up to bring you a branding 101 conversation that takes you behind the scenes of building a successful brand. With these tips and a 4-page c...

25/06/2019

"Even the local birds love the lifestyle at Wangi Shores, with kookaburras, rainbow lorikeets and tawny owls frequently calling into resident balconies."

Writing the Wangi Shores website was so much fun!

When I was conducting my research, I found that residents delight in having birds land on their balconies, so that had to feature in the site.

This is what I call 'sticky' content. The small details that people will remember, because they're completely unique to the brand.

Take a look at the new site below ...

And a big shout out to my dear collaborators at Design Bug who brought the copy into life!

Wangi Shores is a retirement village for those who want to lead a fulfilling life by the water’s edge.

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Brisbane, QLD

Website

http://thecopymerchant.com.au/

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