Neuro-Insight

06/10/2021

Prepare for a cookieless future by reading our recent study with Integral Ad Science about contextual advertising to drive higher campaign outcomes.

New biometric research finds consumers respond more to ads in suitable contexts NEW YORK – SEPTEMBER 7, 2021 – Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today released The Context Effect, the company’s latest biometric...

25/08/2021

18/12/2019

A Tale Of Two Retailers & Their Neuro Christmas Advertising

How did they perform? Which campaign REALLY won the "minds" of consumers?
Casey Kudrenko, Senior Analyst at Neuro-Insight closely analysed the performance of two retailers by tapping into the subconscious processes of consumers over 6 weeks in the lead up to Christmas. Applying two techniques, neuroimaging (Steady State Topography) and an implicit-based cognitive task (nPlicit©), Kudrenko predicts which brand will fair best this Christmas.
Find out more in the link below.
https://lnkd.in/gZfN6HB

Neuroscience analyses the tinsel tussle between Target and Big W.

06/11/2019

Our work at Neuro-Insight is currently featured in the latest issue of CMO Australia Magazine. Vanessa Mitchell talks to our APAC CEO Peter Pynta on what it takes to make an emotional connection stick and how marketers need to engaage long-term memory to drive behaviour. The latest edition of CMO magazine can be found here: https://lnkd.in/fJTgrhg

29/10/2019

Neuro-Insight is excited to announce the appointment of Peter Pynta as CEO (APAC).

Peter’s appointment is a clear reflection of the company’s current state of dynamic growth, responsible for ground breaking neuroscientific research, connecting the science of consumer behaviour to the art of great creative and media measurement. Peter has been a founding member of Neuro-Insight's executive and leadership team since our inception more than 12 years ago and has been involved in all stages of the business since.

Pynta commented “Our APAC team will continue to forge strong client relationships that deliver on our brand of uniquely actionable solutions”.

Peter's appointment as CEO comes as part of a planned leadership transition with Professor Richard Silberstein continuing as a founder and Chief Scientific Officer for all offices globally.

17/09/2019

Another successful event in Brissy... Amongst. The Howard Wharves Precinct! Thank you for having us Outdoor Media Association!

04/09/2019

The simple act of looking up and out can significantly change the way we think and interact with the world around us – come and join us for a series of discussions hosted by the Outdoor Media Association, as we explore the neuroscience behind the signs. Reserve your spot here - : http://www.oma.org.au/events/look-up

23/10/2018

Neuro-Insight co-presenting with the BBC at the 'Storytelling with Impact in a Digital Age' workshop.

15/08/2018

Vote for our panel and help us get to SXSW

With new neurological research highlighting the effectiveness of Augmented Reality in generating brand awareness in terms of attention, emotion and memory encoding, brands should be integrating AR into their long-term commercial strategies - from helping people visualize how products look in their h...

07/08/2018

Our great work with the Australian Traffic Network has been featured in WARC.

SYDNEY: Neuroscientific testing helped National Australia Bank’s radio ads that encouraged Australians to download property valuation reports to be significantly more effective, according to a senior marketer from the brand.

27/03/2018

Advertising in the social issue space requires deep research, understanding, and authentic action to resonate with consumers, inspire social change, and strengthen your brand.

The last thing any marketer wants to do is pull a Kendall Jenner/Pepsi, so we neuro tested & analyzed the ad to provide a few key insights into common missteps in social good advertising. - Arafel Buzan, Analyst, Neuro-Insight US Inc.

Source: PepsiCo via YouTube “Clearly we missed the mark, and we apologize…We did not intend to make light of any serious issue.” Issuing the above statement is any modern marketer’s nightmare. There are few hits that strike harder than having to 1) pull, and 2) apologize for a creative that ...