09/03/2026
Adam Grant talks about Culture Carriers, the people in your organisation who, after just 15 minutes with them, tell you more about how the business really works than any handbook or onboarding pack ever could.â
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They donât just talk about culture.â
They embody it.â
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Adam suggests these people should be front and centre when welcoming new team members, because culture is caught faster than itâs taught.â
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The same principle applies when youâre navigating workplace change.â
When you identify and activate your Culture Carriers as ambassadors for a change program, the impact multiplies.â
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Hereâs just a few ways activating your Culture Carriers delivers:â
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1ď¸âŁ Theyâre invested in the outcome and share the message authentically and positively from the grass roots.â
2ď¸âŁ Youâre able to create real leadership development opportunities through coaching, learning and hands-on experienceâ
3ď¸âŁ They help spread the load â enabling conversations to happen across and through the business, at all levels not just from the topâ
4ď¸âŁ They gather and share valuable insight from people on the ground into sentiment, concerns and whatâs really landingâ
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This is just one of the ways we help organisations build internal capability and momentum through our Workplace Strategy and Change Leadership at COMUNiTI.â
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Have you activated your Culture Carriers yet? Get in touch!
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