09/03/2026
Adam Grant talks about Culture Carriers, the people in your organisation who, after just 15 minutes with them, tell you more about how the business really works than any handbook or onboarding pack ever could.
They don’t just talk about culture.
They embody it.
Adam suggests these people should be front and centre when welcoming new team members, because culture is caught faster than it’s taught.
The same principle applies when you’re navigating workplace change.
When you identify and activate your Culture Carriers as ambassadors for a change program, the impact multiplies.
Here’s just a few ways activating your Culture Carriers delivers:
1️⃣ They’re invested in the outcome and share the message authentically and positively from the grass roots.
2️⃣ You’re able to create real leadership development opportunities through coaching, learning and hands-on experience
3️⃣ They help spread the load — enabling conversations to happen across and through the business, at all levels not just from the top
4️⃣ They gather and share valuable insight from people on the ground into sentiment, concerns and what’s really landing
This is just one of the ways we help organisations build internal capability and momentum through our Workplace Strategy and Change Leadership at COMUNiTI.
Have you activated your Culture Carriers yet? Get in touch!
