SALLY STEELE is a Life & Business Strategist, Mindset & Style Mentor Brand Creative Stylist & Content Strategist, Author & Publisher of her sellout self love Style handbook "Dare More, Care Less®" under her brand and now host of Sally Steele Show podcast. A Glaswegian by birth, Sally spent most of her childhood living and travelling extensively in Europe, the Middle East and A
sia. Post MA from St Andrews and the Sorbonne she worked as a Cultural Protocol Liaison in Paris and Japan working with visiting dignitaries & local governments. Her career in Marketing & Comms began over 25 years ago in London as a Japanese Market Analyst and Trend Forecaster for Euromonitor. On emigration to Australia in 2001, Sally took up the invitation to work with Troy Lum at Dendy Films and continued on to work with his new company Hopscotch (eOneANZ > Universal) from its inception in 2002 in Marketing, Comms and Partnerships. Sally Steele is one of Australia's most experienced and highly regarded Communications Strategists, responsible for over 200 Film, TV, Event, Release & Brand campaigns and media coverage of some of the most seminal independent films of the early 2000s, including controversial, memorable and successful Fahrenheit 9/11, Pan’s Labyrinth, Spellbound, Touching the Void, Somersault, The Barbarian Invasions, Downfall, Mysterious Skin, Wah Wah, Bra Boys, Don't Crack Under Pressure, You & Me. She's worked directly with International Film & Entertainment celebrities incl Russell Crowe, Cate Blanchett, Wong Kar-Wai, Geena Davis, Michael Moore, Sam Worthington, Joel Edgerton to name a few. She added Associate Producer to her credits for two time AACTA winning feature documentary Fighting Fear. Sally's created, devised and executed Marketing & Comms Strategies for BBC Worldwide, The Sydney Film Festival, Dendy, IF Awards and has worked with and been a guest speaker for many of Australia's leading brands and organisations including M & C Saatchi, Harcourts, Nova Entertainment, Brisbane City Council, Myer, Red Bull & James Squire. Her extensive experience has led her to be called upon for a broad spectrum of consultancy services across Marketing & Communications, Sponsorship & Branding, Media & Social Media management, Celebrity Partnerships, Community Engagement & Strategic Government Stakeholder Relationships. Since moving to Brisbane 9 years ago Sally developed around her life as a mother of two and caring for sick parents - the business has evolved and now Sally has established herself as a Keynote Speaker, Workshop Presenter, Mentor in terms of Self Love & Style, Sustainabilty Advocate and as a Creative Brand Strategist and Marketing & Comms Mentor for female led businesses and entrepreneurs. Dare More, Care Less , a style, self help book is her debut as an author, self published and self distributed and sold out its 1st run in 9 wks in late 2019. Sally is available for Self Love Styling and Sustainable Wardrobe Curation Workshops, Events and one on one style & image mentoring as part of mentoring packages. Mindset Mentoring, Authentic Branding and Creative Strategies for individuals, entrepreneurs, labels, events and game changers.
