29/05/2026
Most organisations think they have an attention problem.
But increasingly, it’s a trust problem.
68% of people globally believe business leaders deliberately mislead them and 63% say it’s becoming harder to tell what information is credible and what is deception.
At the same time, thought leadership is becoming one of the strongest drivers of trust and action. Audiences are no longer responding to polished communication alone. They’re responding to relevance, credibility, expertise, and authenticity.
In a world flooded with noise, trust is what cuts through. That’s exactly what we’ll explore in our upcoming webinar: "Cut Through Digital Noise With Communication That Gets Read, Gets Noticed, and Gets Action" with leading communications strategist Trevor Young.
🎟️ Free to register: https://answers.glueup.com/event/cut-through-digital-noise-with-communication-that-gets-read-gets-noticed-and-gets-action-163292/
Date: Wednesday 10 June 2026
Time: 11.00am - 11.45am AEST / 1.00pm - 1.45pm NZST
Sources: 2025 Edelman Trust Barometer Global Report, 2025 Edelman Trust Barometer Australia, 2024 Edelman-LinkedIn B2B Thought Leadership Impact Report.